Research Project

Research Project
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Contents
TITLE: “Managing cultural diversity and profit. A study on Marks & Spencer”...........................3
INTRODUCTION...........................................................................................................................3
Background of research..........................................................................................................3
Research Aim.........................................................................................................................3
Research objectives................................................................................................................3
Research question...................................................................................................................3
Research Hypothesis..............................................................................................................3
LITERATURE REVIEW................................................................................................................3
Concept of cultural diversity..................................................................................................3
Relationship between cultural diversity and profit.................................................................4
Ways to manage cultural diversity to increase profit of organisation....................................4
RESEARCH METHODOLOGY.....................................................................................................5
Research Philosophy..............................................................................................................5
Research Approach.................................................................................................................5
Research Strategy...................................................................................................................5
Research choice......................................................................................................................5
Data Collection and analysis..................................................................................................6
Sampling.................................................................................................................................8
Ethical considerations.............................................................................................................8
DATA COLLECTION AND ANALYSIS......................................................................................8
Data Analysis..........................................................................................................................8
Data Interpretation................................................................................................................10
RECOMMENDATIONS...............................................................................................................19
REFLECTION...............................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
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TITLE: “Managing cultural diversity and profit. A study on Marks & Spencer”
INTRODUCTION
Background of research
Managing cultural diversity is a significant concept for organisation and is directly linked
with its profit ratios. Cultural diversity brings various benefits to organisation like improved
profits, maximize productivity, increase skills and talent etc. (Al-Jenaibi, 2017). All this assist in
gaining competitive advantage in market. Marks and Spencer is a well-known company of
United Kingdom which deals in clothing and food products. This study aims to assess the
relationship between cultural diversity and profit of company.
Research Aim
The aim of this specific study is “To study the interrelationship between cultural diversity
and profit. A study on Marks & Spencer.”
Research objectives
The objectives related to this study project is provided below:
1. To review literature on cultural diversity and profit.
2. To carry out a primary study on cultural diversity and profit.
3. To recommend how Marks & Spencer can manage cultural diversity to increase profit.
Research question
In context of this investigation, the research question is “What is the interlink between
cultural diversity and profit?”
Research Hypothesis
The hypothesis associated with this research is “There is a significant interlink between
cultural diversity and profit.”
LITERATURE REVIEW
Concept of cultural diversity
As per the opinion presented by Thomas Smith, 2019, Cultural diversity can be defined as
a group which contains diverse people who are from different religions, ethnicities, social
economic status, genders, ages, nationalities, races and more. Cultural diversity exists when wide
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variety of people are existing in the organisation. It is considered to be the underlying values
which direct the way individuals behave. It is very important for organisation to maintain diverse
workplace as it assist in encourage innovation within the organisation (Bendl, Hainzl, and
Mensi-Klarbach, 2019). Apart from this, diverse employees enable the team members to
appreciate differentiation of each other which help in learning more things. Existence of cultural
diversity within the organisation depicts the values, equality and fairness of company which in
turn improves its reputation in the market. In addition to this, cultural diversity helps in
improving the productivity of company and leads it towards growth and success.
Relationship between cultural diversity and profit
As per the views presented by G.C. Martin, 2014, there is a positive relationship between
cultural diversity and profit of company. With the help of cultural diversity, organisation will be
able to gain competitive advantage in market and also able to accomplish high profits. If the
organisation has diverse range of skills and talents in the workplace, it can be able to perform
more effectively in the competitive market which ultimately help in improving the productivity
and profitability of company (Butcher, 2016). As per the opinion of Karsten Strauss, 2018,
Cultural diversity and profit have the direct link. It provides various benefits to organisation in
terms of improved profits, enhance repetition of company, wide range of skills as well as it
improves the cultural insights. However, if cultural diversity is not maintained properly in the
organisation, it will lead to conflicts in opinions, miscommunication and other adverse impacts
which in turn harms the productivity of organisation (Cachia, 2019).
Ways to manage cultural diversity to increase profit of organisation
As per the view point of Syed, and Ozbilgin, 2019, there are several ways of managing
cultural diversity in workplace. One of the ways to ensure hiring of employees with diverse
backgrounds. This will help in maintaining adequate skills and talent within the workplace which
in turn help company in attaining competitive advantage in market and improving its
profitability. Another way to manage cultural diversity is developing cross cultural teams. This
will help in ensuring completion of task in an effective way as when diverse employees work
together, they can perform their roles and responsibilities more effectively and a healthy culture
will be maintaining within the company (Dahanayake, and et. al., 2018). This will also assist in
ensuring development of diverse culture in workplace. Apart from this, providing employees
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with diversity awareness training is an appropriate way to maintain cultural diversity in the
workplace. With the help of training, employees will get aware regarding the significance of
maintaining cultural diversity (Davis, Frolova, and Callahan, 2016).
RESEARCH METHODOLOGY
Research Philosophy
Interpretivism, positivism, realism, functionalist, subjectivism and pragmatism are some
research philosophies among which positivism and interpretivism use the most. Positivism
philosophy make use of verifiable data and interpretivism philosophy is based upon the principle
that states that investigator performs particular role in observe social world. This research uses
positivism research philosophy as it is based on testing of existing theory along with information
which is highly structured as well as measurable (Enoksen, 2016).
Research Approach
Inductive research approach inductive research approach are the two major approaches
which investigators used in researcher. Inductive approach relates to development of own theory
and deductive approach relates to development of hypothesis on the basis of theory which is
existing. This study uses deductive research approach as it assists in properly describing the
relationship between cultural diversity and profit. Apart from this, it helps in generalizing the
findings of study to some extent.
Research Strategy
Interviews, case study, survey, grounded theory, systematic literature review, ethnography,
experimental research etc. are the different strategies which are used in research. For this
research, survey strategy is used as it assists in collecting the quantifiable information effectively
and drawing reliable outcomes. Apart from this, the data is collected through using questionnaire
which helps in attaining precise results of research (Schouten, Khattab and Pahng, 2020).
Research choice
The research choices include quantitative and qualitative research choice. Among these,
quantitative is used to quantify the issue collection of numerical data and qualitative method
helps in understanding the underlying reasons and motivations. This research uses quantitative
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choice as quantifying the variables to generalize findings of study. This also helps in ginning
more accurate outcomes of study (Gottardello, 2019).
Data Collection and analysis
The process of gathering data is called data collection method. Primary and secondary
methods are two data collection methods which are used by investigators. Primary method
includes collection of first hand data and secondary method include collection of second hand
data. Both methods are used in this research as this assist in collecting adequate amount of
information so that effective outcomes from research can be gain (Jain, and Pareek, 2019). The
questionnaire use in this research is as follows:
Questionnaire
Name:
Address:
Age:
Email:
Q 1) Do you have any awareness regarding cultural diversity in workplace?
a) Yes
b) No
Q 2) How effective cultural diversity is for Marks & Spencer in improving its profits?
a) Highly effective
b) Effective
c) Neither effective nor ineffective
d) Ineffective
e) Highly ineffective
Q 3) Which is the key benefit that organisation can get by maintaining cultural diversity in
workplace?
a) Wide range of skills
b) Enhanced reputation of company
c) Promotes creativity and innovation
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