Service Quality and Customer Satisfaction at McDonalds, Dubai

This research project investigates customer service quality and satisfaction within McDonalds in Dubai, aiming to identify issues affecting operational effectiveness. The study explores the importance of service quality and customer satisfaction, examining their impact on operational services and performance. The report includes a literature review covering service quality models, like the Gap Model, and discusses factors influencing customer satisfaction, such as attention to customer needs, social media presence, innovation, and timely delivery. The research employs a thematic analysis methodology to analyze data and concludes with recommendations for improving McDonalds' performance and reducing customer complaints. The project provides valuable insights into the fast-food industry, emphasizing the significance of customer-centric strategies for business success.