Impact of Digital Technologies on Business Activities and Performance: A Study on Harrods Plc

Topic: To assess the impact of digital technologies on business
activities and performance in the context of firms operating in
retail sector: A study on Harrods Plc

Research aim and objectives
 The aim behind initiating present study is to assess the impact of digital technologies
on business activities and performance of Harrods Plc.
On the basis of above aim following objectives have been drafted such as:
 To identify the trend of digital technology with regards to retail sector.
 To evaluate the influence of digital technology on Harrods business activities and
performance.
 To investigate challenges associated with the adoption of digital technologies in
relation to Harrods.
 To recommend effective digital technologies to Harrods that contribute in performance
enhancement.

Research questions
For conducting study in an appropriate manner researcher is required to develop suitable
questions by taking into account research aim & objectives.
 Q.1 What is the trend of digital technology in UK retail sector?
 Q.2 Does digital technology (social media marketing) impact business operations of
Harrods plc?

Rationale of the study
 The rationale of the study is many large organizations are operating their business
using the digital technology which creates several beneficial opportunities for the
growth of the business and many limitations are faced by the business in relation to
the image consciousness.
 Due to this, Large corporate are highly sensitive to the issue of social media
marketing on their business concerns.
 Digital technology influence the revenue and the customer base of the entity across
the world while negative feedback from the customers spoils the image of the
company.
 This issue has been highlighted by many of the industries as they are moving
towards the digital era for reaching the success and growth of the business and to
attain a global presence.