Impact of Eco-friendly products on organizational performance in today’s globalized business environment: Evidence from Tesla in the UK.

This research project aims to evaluate the impact of Eco-friendly products on business and environment performance, with evidence from Tesla in the UK. It includes a literature review, research methodology, and research outcomes.

Research Project

Table of Contents
TITLE ....................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
1.1 Research Background.......................................................................................................1
1.2 Research aims and objectives...........................................................................................1
CHAPTER 2: LITERATURE REVIEW ........................................................................................2
2.1 Importance of Eco-friendly products in the globalized business process........................3
2.2 Eco-friendly product in context of Tesla. ........................................................................3
2.3 Benefits that Tesla get from its Eco-friendly product. ....................................................4
2.4 Eco-friendly product influences over environmental performance of Tesla. ..................4
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
3.1 Research philosophy: .......................................................................................................6
3.2 Research approach: ..........................................................................................................6
3.3 Research Methodology ....................................................................................................6
3.3.1 Sampling method...........................................................................................................6
3.3.2 Data collection:..............................................................................................................6
3.3.3 Research instruments, strategies or techniques: ...........................................................7
3.2 Secondary Research:........................................................................................................8
3.2.2 Ethical issues: ..............................................................................................................9
3.3 Conclusion .......................................................................................................................9
CHAPTER 4: DATA PRESENTATION, ANALYSIS & DISCUSSION .....................................9
4.1 Discussion on the basis of primary source ....................................................................11
4.2 Discussion on the basis of secondary data ....................................................................19
CHAPTER 5: RESEARCH REFELECTION...............................................................................20
5.1 Critical reflection of research method ...........................................................................20
5.2 Critical analysis of Alternative research methods .........................................................21
CONCLUSION .............................................................................................................................21
Appendices ....................................................................................................................................23
1.1 Research presentation slides .........................................................................................23
........................................................................................................................................................27

........................................................................................................................................................28
1.2 Survey Questionnaire.....................................................................................................35
1.3 Research Proposal form .................................................................................................35
1.4 Research ethics Form ....................................................................................................46
REFERENCES .............................................................................................................................50

TITLE
Impact of Eco-friendly products on organizational performance in today’s globalized
business environment: Evidence from Tesla in the UK.
CHAPTER 1: INTRODUCTION
1.1 Research Background
Sustainable businesses are more capable to cut down on waste cost and energy, which
will in move have a positive or favourable impact on the business environment. Sustainable
business also help an organisation at global level to recruit knowledgeable candidates and
motivate their existing employees. As it will support an organisation in development of its
growth and success globally. Along with this, globalisation and its effect on the environment
maximised consumptions which leads to increase production of goods.
Eco-friendly products are products that do not harm and impact the environment whether in their
disposal, use or production. In addition, these products help environment by essentially
decreasing pollution they could produce. Eco-friendly products prevent contributions to water,
air and land pollution (Leonidou and et. al., 2015). For this research project, Tesla is chosen
organisation that produce Eco-friendly products to the customers. It is an American energy and
automotive company that specialise in manufacturing of electric car through its SolarCity
subsidiary, solar panel manufacturing. It was founded in 2003 by Martin Eberhard, Elon
Tarpenning, J.B. Straubel, Elon Musk and headquartered in Palo, Alto, California, U.S. and
worldwide. Main purpose of conducting this report is to find out main impact of Eco-friendly
products on business and organisational performance. This report is based on different questions
which includes formulation of research aim and objectives, literature review, research methods
and research outcomes by using questionnaire.
1.2 Research aims and objectives
Eco-friendly products are those products that do not harm society, environment,
organisation, whether in their production use and disposal. Tesla is much more than an Eco-
friendly Car or products. If gas is the number one fuel for cars in all around the world, cars of
Tesla are using electricity as their fuel (Katsikeas, Leonidou and Zeriti, 2016). It makes a large
1

effect on the environment pollution as electrical energy lives no trace whatever in the air and the
noise is minimal. Therefore, Eco-friendly car are beneficial for organisational and environmental
performance by reducing exhaust emissions, Cheaper to maintain and No direct pollution. Along
with this, Eco-friendly cars provide different benefits in increment of business performance such
as Accomplishment of CSR activities, High customer attention and Less possibilities of legal
consequences. In context of environment, No direct pollution, Cheaper to maintain and Reduced
exhaust emissions are consider major benefits which helps in improvement of environmental
performance.
Research aim
The aim of this research is to evaluate the impact of Eco-friendly products on business and
environment performance. It aims to provide evidence from Tesla UK.
Research objectives
 To understand the importance of Eco-friendly products in the globalized nature of
business
 To evaluate the impact of Eco-friendly products on Tesla’s operational performance
 To evaluate the impact of Eco-friendly products on Tesla’s environmental performance To provide recommendation for Tesla on how to operate in global business environment
while maintaining environmental and operational performance
Research questions
 What are the Importance of Eco-friendly products in the globalized business process?
 What does Eco-friendly product means in the context of Tesla?
 What are the benefits that Tesla get from its Eco-friendly product?
 How does Eco-friendly product influence over environmental performance of Tesla?
CHAPTER 2: LITERATURE REVIEW
Literature review also known as a type of review article. This is a type of scholarly paper,
which includes the actual understanding about substantive findings as well as methodological
and theoretical contribution to a specific research topic. Review of literature are secondary
sources and do not report first hand or new experimental work. This section of research project
support researcher to analysis information or data in detailed and in-depth way. Under this part
of research, researcher will be addressed each objectives of study in systematic manner.
2

2.1 Importance of Eco-friendly products in the globalized business process
Eco-friendly products are products that do not harm or damage the business environment
whether in the production, disposal or use. There are different advantages of eco-friendly
products within globalised business process. These advantages includes, saves energy, low
maintenance, costs less, improves environment, saves water, improves health, improves mental
health, saves materials, saves environment etc. These are major importance which will help an
organisation in development of its growth and success at global level.
No direct pollution: Eco-friendly products help an organisation in reduction of reliance
on fossil fuels that harm on environment such as oil, petroleum and natural gas. Since electric
cars follow battery power to drive the motor as well as do not burn petrol, they create zero direct
carbon emissions.
Cleaner even on fossil fuels: Electric cars as a type of eco-friendly product that is
produce much less pollution and not harm on environment than a car’s internal combustion
engine. Even following electricity from coal, an electric car is around 4 percent more efficient
than a petrol-powered car (The Benefits of Environmentally Friendly Transport, 2019).
Safety: One of the main advantages of eco-friendly cars of Tesla is their lower centre of
gravity, that makes them little likely to roll over. The body construction and durability of Tesla
also make them more safer in a collision.
2.2 Eco-friendly product in context of Tesla.
There are different number of eco-friendly products such as clothing, Reusable coffee
cups, recycled toilet paper, reusable bags, cling products, recycled toys, accessories. Electric car
etc. These products have direct or positive impact over environmental performance.
As per the view presented by Horng and et. al., 2017, Tesla is automotive organisation
which has their operations in all over the world. This organisation is most innovative
organisation in this industry which always focus over providence of products which are eco-
friendly in nature. The management of this organisation always tried to use the new and
innovative technologies in their offerings which allows them to be unique in nature and provide
competitive offering in market. In this regard, number of initiative are taken from this
organisation side which includes the acceleration of transport with the help of electric cars. There
are number of electric cars of Tesla in different models are present in market which allows them
to hold the market effectively in comparison to their competitors.
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On the other hand Khan and Qianli, 2017, the contribution of their electric cars towards
environment understand in the way that electricity is used as fuel which is renewable in nature.
Also, the contribution of the same in pollution whether it would be air or noise is least in nature.
Electricity not only used as fuel by Tesla but also uses in the internal car functions because this
removes the use of fluids and oil. The contribution of the same in pollution reduction is high and
help to save the environment. Also other large number of products which are have by Tesla in
market along with eco-friendly in nature includes solar panels, solar roof tiles and battery
storage. All these have huge contribution in reduction of the amount of pollution along with
development of environment friendly culture in industry.
2.3 Benefits that Tesla get from its Eco-friendly product.
There are different benefits get by an organisation if they sell, manufacture and produce
eco-friendly products in marketplace. These benefits includes lower costs, healthier lives, a
sustainable world, better quality of life, development in new area etc. These are consider main
benefits or advantages that are get by an organisation by producing eco-friendly products.
As per the view presented by Przychodzen and Przychodzen, 2015, there are different
benefits and advantages get by Tesla from its eco-friendly product or electric car. This product
helps company in accomplishment of its corporate activities along with attainment of three
different benefits mentioned below:
Accomplishment of CSR activities: According to the CSR activities organisation has to
contribute towards society in positive manner. Formulation of eco-friendly cars from Tesla help
in protection of environment which have direct positive impact over their health.
Less possibilities of legal consequences: In today's environment government is most
strict in respect to fulfilment of environmental regulations. Formulation of electric cars along
with the uses of eco-friendly products help to save the environment and work in accordance
government regulation. This will results into less legal consequences.
High customer attention: Customers are more concern about environment along with
uses of vehicles which are innovative in concept (Wilburn Green, Toms and Clark, 2015). Tesla
cars fulfils their both concern that helps in higher customer attention towards their offerings.
2.4 Eco-friendly product influences over environmental performance of Tesla.
Eco-friendly are introduces to the all natural products that ensure safety from all
dangerous or harmful things. Using eco-friendly products enhance life quality in terms of age,
4

mortality, illness and diseases. Eco-friendly products have positive impact on environmental
performance by preventing their contributions to air, water and land pollution.
According to the Charls Edgar Choleman, 2017, Tesla Motors have established or implanted its
campaign in order to boost a greener personal transport system via its electric vehicles. Company
is much more aware of the information that they are releasing carbon emission indirectly via
power plants, including that electricity is one of the main power source of vehicles. Moreover,
company teaming up with SolarCity in order to give an effective option to electric car owner to
modify their cars using solar panels within their respective homes. Along with this, there are
certain impact of eco-friendly product on environmental performance of Tesla. These are
determine as below:
Reduced exhaust emissions: Eco-friendly cars with electrical engines and electrical
batteries or hybrid vehicles have verified to make a dramatically reduced amount of dangerous
exhaust emissions when driving at total speeds in entire kind of weather conditions (Eneizan,
Abd-Wahab and Obaid, 2016). As this directly support to keep nature cleaner as well as more
healthy or substantially diminishes the sum of pollutants let out when driving these superb
vehicles.
No direct pollution of air: It is another main impact of eco-friendly product or electric
cars that produced by Tesla. This has direct impact over environmental performance of Tesla.
There is no population which is beneficial for environment. Use of electric energy is renewable
in nature which helps to save the fuel and environment as both are depleting in nature (Chen,
Tang and Feldmann, 2015).
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CHAPTER 3: RESEARCH METHODOLOGY
It is a part of research methodology which helps researcher while collection of accurate
information about the current investigation. It is an effective section of research where a detail
information about the number of techniques and methods will be going to opt for performing
research activities (Kumar, 2019). There are some appropriate research methods which will be
explained as below:
3.1 Research philosophy:
There are basically two type of philosophy in research that are going to be used by
researcher such as positivism and interpretivisim. Among them interpretivisim research
philosophy will be followed as it assist in evaluating the opinion of human being effectively and
create better understanding about it. However, positivism research philosophy is not useful for
performing activity of current research because it need maximum time of researcher.
3.2 Research approach:
In a researcher mainly two type of research approach are being included such as
deductive and inductive. Within an investigation inductive approach of research will be applied
as it support in conducting proper evaluation over the wide concept. This approach of research
will also assist in achieving valid results (Mackenzie, Tan, Hoverman and Baldwin, 2012). On
the other hand, deductive approach is not used for doing this study because it not provide valid
research outcomes.
3.3 Research Methodology
3.3.1 Sampling method
In order to do primary research sampling will going to be performed with the use of
probabilistic method. By applying this sampling 50 employees of Tesla will be selected on
random basis. As this sampling not require more sources as well as time of researcher. On the
other side, non-probability is another type of sampling which is not used for this project because
it need more time of investigator.
3.3.2 Data collection:
In order to conduct this study both primary and secondary method of data collection will
be going to opt by researcher (Mackey and Gass, 2015). For gathering primary information,
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questionnaire will be going to used as it assist researcher by providing reliable information
regarding the impact of Eco-friendly product on organisational and business performance.
3.3.3 Research instruments, strategies or techniques:
There are different number of strategies and instruments used to collected information or
data such as survey, interview, questionnaire, focus group etc. In order to doing this research
questionnaire will be going to applied as it support in collecting the larger information from the
group of people at a time (McCusker and Gunaydin, 2015). Questionnaire will be shown as
below:
Questionnaire
Q1) In which manner Eco-friendly product influence over business performance and success of
Tesla?
a) Positive
b) Negative
c) Neutral
Q2) What are the benefits of Eco-friendly product on business performance?
a) Accomplishment of CSR activities
b) Less possibilities of legal consequences
c) High customer attention
Q3) How Eco-friendly product influences over environmental performance of Tesla?
a) Reduced exhaust emissions
b) No direct pollution
c) Cheaper to maintain
Q4) Does Eco-friendly product helps Tesla in accomplishment of competitive advantages?
a) Yes
b) No
Q5) Is a Tesla better for the environment?
a) Yes
b) No
Q6) According to you, who are the main competitors of Tesla that have negative impact on its
business performance?
7

a) Toyota
b) Honda Motor Company
c) BMW
d) Jaguar / Land Rover
Q7) According to you, does electric car of Tesla be able to compete with the offering of Toyota
in marketplace?
a) Yes
b) No
Q8) Does market of electric car support Tesla in fulfilment of Corporate social responsibility
practices?
a) Yes
b) No
Q9) Is Tesla product support in increasing customer base?
a) Yes
b) No
Q10) Provide any suggestions to Tesla about further improvement of its brand image in
marketplace.
3.2 Secondary Research:
It is another type of research that involves the synthesis, collation and summary of
existing investigation. There are different methods of collecting secondary information about the
current study including magazines, newspapers, academic journals, books and so on. These are
useful resources that will be opted by researcher to gather secondary data (Miller and et. al.,
2012).
In order to conduct secondary and primary there are certain methods that will be going to
opted by researcher. Some important methods will be explained as below:
Costs: It is necessary and main factor which will be used by researcher for conducting
primary and also secondary research in systematic manner. In order to perform each activities of
primary and secondary research appropriate amount of capital will be required. With the help of
sufficient fund, researcher able to get better outputs easily.
8

Access: It can be explained as the useful academic and ethical practices that opt to gain
entry to a given place or community for the intent of conducting primary and secondary research
(Quinlan and et. al., 2019). One of the main consideration in acquiring access to investigation
participants within qualitative study is to do no harm.
3.2.2 Ethical issues:
There are major ethical issues or problems in conducting primary and secondary
investigation. It includes informed consent, objectivity, confidentiality, legality, respect for
intellectual property, responsible publication, openness, carefulness etc. These are major issues if
researcher not follow each activity of research in ethical manner. In order to deal with these
issues, there will be need for researcher to follow research activities ethically and systematically.
3.3 Conclusion
From the above mentioned information, it has been concluded that research methodology
is important part of research project. Different methods have been used by researcher for
collecting information regarding the impact of eco-friendly product over business performance.
Questionnaire have been used by researcher for analysis appropriate and proper opinion of
respondents abut the topic.
CHAPTER 4: DATA PRESENTATION, ANALYSIS & DISCUSSION
Content analysis is an effective type of analytical tool which will be going to used by
researcher for analysing appropriate amount of data about the current study (Riedl, Davis, and
Hevner, 2014). In this technique, various patterns or themes will be developed for analysing
information in short and concise way. In order to analysis research findings and data, frequency
table will be developed which are shown as under:
Frequency Table
Q1) In which manner Eco-friendly product influence over business
performance and success of Tesla?
Frequency
a) Positive 40
b) Negative 3
c) Neutral 7
Q2) What are the benefits of Eco-friendly product on business Frequency
9

performance?
a) Accomplishment of CSR activities 20
b) Less possibilities of legal consequences 15
c) High customer attention 15
Q3) How Eco-friendly product influences over environmental
performance of Tesla?
Frequency
a) Reduced exhaust emissions 25
b) No direct pollution 15
c) Cheaper to maintain 10
Q4) Does Eco-friendly product helps Tesla in accomplishment of
competitive advantages?
Frequency
a) Yes 40
b) No 10
Q5) Is a Tesla better for the environment? Frequency
a) Yes 25
b) No 25
Q6) According to you, who are the main competitors of Tesla that have
negative impact on its business performance?
Frequency
a) Toyota 30
b) Honda Motor Company 10
c) BMW 6
d) Jaguar / Land Rover 4
Q7) According to you, does electric car of Tesla be able to compete
with the offering of Toyota in marketplace?
Frequency
a) Yes 40
10

b) No 10
Q8) Does market of electric car support Tesla in fulfilment of
Corporate social responsibility practices?
Frequency
a) Yes 40
b) No 10
Q9) Is Tesla product support in increasing customer base? Frequency
a) Yes 45
b) No 5
Discussion
Discussion will be done on the basis of primary and secondary data. Questionnaire will
be used to discuss primary information whereas literature review will be applied by discussing
secondary information in systematic and detailed manner.
4.1 Discussion on the basis of primary source
Under this section of data analysis, discussion will be completed on the basis of
questionnaire. In order to communicate research outcomes or results for the intended audience in
an appropriate way, different graphs, table will be developed. As it is called as a part of
interpretation and support researcher to identify response of selected respondents about this
research (Riedl, Davis and Hevner, 2014).
Theme 1: Impact of Eco-friendly Product
Q1) In which manner Eco-friendly product influence over business
performance and success of Tesla?
Frequency
a) Positive 40
b) Negative 3
c) Neutral 7
11

a) Positive b) Negative c) Neutral
0
5
10
15
20
25
30
35
40
40
3
7
Frequency
Interpretation: From the above mentioned table, it has been interpreted impact of Eco-
friendly product over business success and performance of Tesla. Majority of respondents said as
it positively impact on business. As it helps Tesla in accomplishment of corporate social
responsibility, increment in customer attention and there is less possibilities of legal
consequences. The outcomes of the research question is matches with the view presented by
Khan and Qianli (2017). They provided their view as eco-friendly product influence over
business performance and success of Tesla by reducing car emissions.
Theme 2: Benefits of Eco-friendly product
Q2) What are the benefits of Eco-friendly product on business
performance?
Frequency
a) Accomplishment of CSR activities 20
b) Less possibilities of legal consequences 15
c) High customer attention 15
12

a) Accomplishment of CSR activities
b) Less possibilities of legal consequences
c) High customer attention
0
2
4
6
8
10
12
14
16
18
20
20
15 15
Frequency
Interpretation: From the above given table or graph, it has been concluded business
gained by Tesla by launched eco-friendly car. Most of the respondents said as it support business
in accomplishment of its CSR activities.15 out of 50 employees of Tesla have idea as there is
less possibilities of legal consequences. Remaining 15 respondents said as eco-friendly product
supported business by increasing customer attention easily. The outcomes of the research finding
is also matches with the literature review. This information match with the opinion presented by
Przychodzen and Przychodzen (2015). As they said eco-friendly product have to provide
different advantages to an organisation such as accomplishment of CSR activities, higher
customer attention etc.
Theme 3: Influence of Eco-friendly product on environmental performance
Q3) How Eco-friendly product influences over environmental
performance of Tesla?
Frequency
a) Reduced exhaust emissions 25
b) No direct pollution 15
c) Cheaper to maintain 10
13

a) Reduced exhaust emissions
b) No direct pollution
c) Cheaper to maintain
0
5
10
15
20
25
25
15
10 Frequency
Interpretation: From the above table it has been determined influence of eco-friendly
product over environmental performance of Tesla. 25 out of 50 managers of Tesla have opinion
as eco-friendly product reduced exhaust emissions as it helps in reducing environmental impact
and improving business growth. 15 respondents have view as this product helps in improving
indoor environment. Remaining 10 participants have opinion as eco-friendly care are low
maintenance or care because of reduced operations. The outcomes and results of above
mentioned questions is matches with the view provided by Charls Edgar Choleman (2017). As
per their opinion, there are different influences of eco-friendly over environmental performance
of Tesla including no direct pollution, cheaper to maintain and reduction of exhaust emission.
Theme 4: Effectiveness of Eco-friendly product
Q4) Does Eco-friendly product helps Tesla in accomplishment of
competitive advantages?
Frequency
a) Yes 40
b) No 10
14

a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: From the above given graph, it has been interpreted effectiveness of Eco-
friendly or electric car for Tesla. Most of the manager said as these product support Tesla in
accomplishment and achievement of competitive advantages. This product also supported
business by increasing its sales and brand image in marketplace as well as customer's mind. The
results of the above question not matches with the idea given by Horng and et. al., (2017). They
said eco-friendly product not much essential for an organisation in accomplishment of
competitive advantages because there are number of competitors of Tesla whose also sale
Electric car.
Theme 5: Tesla better for the environment
Q5) Is a Tesla better for the environment? Frequency
a) Yes 25
b) No 25
15

a) Yes b) No
0
5
10
15
20
25
25 25
Frequency
Interpretation: From the above mentioned information, it has been concluded view of
managers about the Tesla. For this majority of respondents have idea as Tesla is better for the
environment. Main of company is to decrease environmental impact of electricity production,
transportation and energy use by homes, people, business and the grid. Electric cars are more
efficient, and thus accountable for less greenhouse gas and many other emissions than Tesla cars
powered solely by internal combustion engines. Therefore, this statement is true as Tesla is much
more better for environment. The output of the above table or graph matches with the view
presented by John Katsos, (2018). They said as Tesla is widely viewed as one of the world’s
most sustainable companies.
Theme 6: Main competitors of Tesla
Q6) According to you, who are the main competitors of Tesla that have
negative impact on its business performance?
Frequency
a) Toyota 30
b) Honda Motor Company 10
c) BMW 6
d) Jaguar / Land Rover 4
16

a) Toyota
b) Honda Motor Company
c) BMW
d) Jaguar / Land Rover
0
5
10
15
20
25
30
30
10
6
4
Frequency
Interpretation: Above given information has been interpreted main competitors of Tesla
that have negative impact on its business performance. For this statement, 30 employees of Tesla
have view as Toyota is main competitor because they also better for the environment. 10
respondents have view as Honda motor is biggest rival that also produced electric car and work
for betterment of environment. 6 respondents have opinion as BMW is main challenger whereas
remaining 4 respondents said Jaguar/Land Rover is biggest challenger. The above given
information or question not matches with the opinion of Wilburn Green and et. al., (2015). They
said as Toyota is not a main competitor of Tesla. BMW, Honda motor company etc. are also
main compositors that sale eco-friendly product i.e. Electric car.
Theme 7: Electric car of Tesla be able to compete with the offering of Toyota
Q7) According to you, does electric car of Tesla be able to compete
with the offering of Toyota in marketplace?
Frequency
a) Yes 40
b) No 10
17

a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: From the above mentioned data, it has been concluded view of managers
as electric car of Tesla be able to compete with the offering of Toyota in marketplace. As
compare to Toyota, Tesla intend to cooperate on the development of eco-friendly or electric
vehicles, parts, and production system as well as engineering support. There are different number
of great advantages to electric vehicles produced by Tesla such as cheaper to tun, cheaper to
maintain, better for the environment, health benefits, our energy security, safety improvements
and so on. Therefore, Tesla products are much more better for environment as compare to
Toyota. As it helps company to gain competitive advantages and retain strong position in
marketplace. The outcomes of the above graph or table matches with the thought provided by
Dangelico and Pontrandolfo, (2015) as they said product of Tesla is much more eco-friendly as
compare to Toyota.
Theme 8: Market of electric car support Tesla in fulfilment of Corporate social responsibility
practices
Q8) Does market of electric car support Tesla in fulfilment of
Corporate social responsibility practices?
Frequency
a) Yes 40
b) No 10
18

a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: According to the above given information, it has been summarised
market of electric car support Tesla in fulfilment of Corporate social responsibility practices.
Majority of respondents said yes as market of eco-friendly product played vital role in context of
Tesla to fulfil their CSR practices systematic and effective manner. On the other hand, remaining
10 respondents said as market of electric car not helps an organisation in fulfilment of its
corporate social responsibility practices because these are more expansive as compare to simple
car. The results of above shown questions matches with the opinion of Khan and Qianli, (2017).
They said as market of electric car help Tesla in fulfilment of Corporate social responsibility
practices.
Theme 9: Tesla product support in increasing customer base
Q9) Is Tesla product support in increasing customer base? Frequency
a) Yes 45
b) No 5
19

a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
5
Frequency
Interpretation: It has been concluded opinion of managers who are working in Tesla.
This graph determined manger's view about Tesla product support them in increment of
customer base. Most of the respondents are said yes as business products are more environmental
friendly and not pollute environment. Along with this, there are various advantages of product
produced by Tesla such as cheaper to maintain, cheaper to run, more effective for environment,
safety improvements etc. The output of above given information of table is neutral with the
though given by Dangelico and Pontrandolfo, (2015). They said as Electric cars are more costly
which is not affordable to every class people.
4.2 Discussion on the basis of secondary data
Under this part discussion will be done on the basis of literature review. This will helps
researcher by giving detailed information founded or collected in literature review section.
Importance of Eco-friendly products in the globalized business process
Eco-friendly products are more important in the globalised business process as it will
help an organisation by saving its time and cost. There are various importance of eco-friendly
products including do not harm environment, save energy, maintain ecological balance, minimise
20

carbon footprint or the emission of greenhouse gases etc. These importance help an organisation
in development of its business at global level.
Eco-friendly product in context of Tesla.
Tesla produce electric car which are more better for the environment as compare to
traditional gas powered car. Electric car is main eco-friendly product which help an organisation
in its success and growth. This product will also help in reduction of environment harm and
support an enterprise in development of its growth at national and international level.
Benefits that Tesla get from its Eco-friendly product.
From the above findings it has been discussed as there are various advantages that have
been get by Tesla while using eco-friendly product i.e. electric car. This benefits include low
maintenance, saves energy, costs less, saves materials, saves environment etc. These benefits
support Tesla in achievement of competitive advantages easily.
Eco-friendly product influences over environmental performance of Tesla.
Packaging materials of eco-friendly product are less toxic, decrease population level,
reduce environmental damage and having a lower carbon footprint. This is important for
environment performance as it improves quality of life in different terms which are age,
mortality, illness and diseases.
CHAPTER 5: RESEARCH REFELECTION
5.1 Critical reflection of research method
I am glad that I got a chance for performing this research over an interesting topic i.e.
Impact of Eco-friendly products on organizational performance in today’s globalized business
environment: Evidence from Tesla in the UK. In order to achieve this objective I used
questionnaire and prepared different questions. Questionnaire is an effective method of primary
data collection which supported by providing valid information about the Impact of Eco-friendly
products on organizational performance in today’s globalized business environment.
Questionnaire helped me by providing quantitative data which turn to assist me in completion of
investigation effectively. Along with this, by performing this investigation I become able to
improve my understanding regarding eco-friendly products and its impact on environmental as
well as business performance. This research also supported me by improving my data collection,
data analysis, literature review and time management skills. Apart from this, by doing this
21

investigation, I faced certain issues, including lack of time, improper amount of cost, unethical
behaviour or respondents etc. These are biggest challenges which have negative impact on mine
while completing of research activities. In order to handle this issues, I taken an effective action
as to followed each activities in ethical manner. In order to collect information from the
participants I used to followed principles of research ethics and communicate appropriate
information about the research aims and objectives to the respondents.
5.2 Critical analysis of Alternative research methods
Interview is an alternative part of research methodology that would be used by
researcher. As this methodology help in gathering of qualitative information. This method also
support researcher to conduct investigation in effective and systematic manner. In this method,
different number of open-ended questions will be prepare which assist researcher in gathering of
reliable information about the topic. Apart from this, with the help of this investigation, learner
learned about the impact of eco-friendly product on environmental as well as business
performance. There are different advantages and disadvantages of interview which will be
determined as below:
Advantages Disadvantages
One of the main advantage of interview
method as it is more suitable for complex
situation. It is also useful for researcher in
collecting in-depth data about the specific area
of study.
One of the main disadvantage of interview
method of data collection as it is more time
consuming and expansive.
CONCLUSION
From the above mentioned information, it has been concluded that Eco-friendly products
are beneficial for improving organisational and environmental performance of company. Most of
the respondents are agreed as Eco-friendly products have positive impact over environmental as
well as an organisational performance. This product is beneficial for company in different ways
such as in accomplishment of CSR activities, attention of higher customer satisfaction and less
22

possibilities of legal consequences. Along with this, majority of respondents have idea as Eco-
friendly product influences over environmental performance of business by reducing exhaust
emission. This type of product is beneficial for an organisation to accomplish competitive
advantages and to fulfil corporate social responsibility practices easily.
23

Appendices
1.1 Research presentation slides
24

25

26

27

28

29

30

31

32

33

34

35

1.2 Survey Questionnaire
1.3 Research Proposal form
Research Project Plan
(Proposal)
This exercise is designed to make you able to plan research project for the area of your
interest. (Formative assessment)
Title/Topic: Think of your research title and topic…….after reading the question in the assignment.
Inpact of Eco –Friendly products on organizational performance
in today’s globalized business environment: Evidence from Tesla
in the UK.
Rationale/
Background:
Write the basis or foundation for this research……….read given
scenario in the assignment…..
Main reason behind selecting this research or topic is identify the
impact of eco-friendly products on business performance of an
organisation. This research is beneficial at personal manner by
improving analytical skill, data collection skill, communication
skill and many other skill which is associated with this research
project. This research is also beneficial in academic way by
increasing understanding of students about the Eco-friendly
products and its impact over organisational and environmental
performance of Tesla (Dangelico and Pontrandolfo, 2015). It is a
chosen organisation that also assist citizen by providing job
opportunities to the unemployed people.
36

Introduction Introduce your topic.... and the way you will carry out your
research.....methods
Sustainable businesses are more capable to cut down on waste cost
and energy, which will in move have a positive or favourable impact on
the business environment. Sustainable business also help an organisation
at global level to recruit knowledgeable candidates and motivate their existing
employees. As it will support an organisation in development of its growth
and success globally. Along with this, globalisation and its effect on the
environment maximised consumptions which leads to increase production of
goods. Eco-friendly products are products that do not harm and impact the
environment whether in their disposal, use or production. In addition, these
products help environment by essentially decreasing pollution they could
produce. Eco-friendly products prevent contributions to water, air and land
pollution (Leonidou and et. al., 2015). For this research project, Tesla is
chosen organisation that produce Eco-friendly products to the customers. It is
an American energy and automotive company that specialise in
manufacturing of electric car through its SolarCity subsidiary, solar panel
manufacturing. It was founded in 2003 by Martin Eberhard, Elon Tarpenning,
J.B. Straubel, Elon Musk and headquartered in Palo, Alto, California, U.S.
and worldwide. Main purpose of conducting this report is to find out main
impact of Eco-friendly products on business and organisational performance.
This report is based on different questions which includes formulation of
research aim and objectives, literature review, research methods and research
outcomes by using questionnaire.
37

Aim of the
research
Write an aim of the research……
The aim of this research is to evaluate the impact of Eco-friendly products on
business and environment performance. It aims to provide evidence from
Tesla UK.
Objectives of
the research
Set out a few objectives in order to reach your aim.
 To understand the importance of Eco-friendly products in the
globalized nature of business
 To evaluate the impact of Eco-friendly products on Tesla’s operational
performance
 To evaluate the impact of Eco-friendly products on Tesla’s
environmental performance
 To provide recommendation for Tesla on how to operate in global
business environment while maintaining environmental and
38

operational performance
Research
questions
Or
Hypothesise
 What are the Importance of Eco products in the globalized business
process? -friendly
 What does Eco-friendly product means in the context of Tesla?
 What are the benefits that Tesla get from its Eco-friendly product?
 How does Eco-friendly product influence over environmental
performance of Tesla?
Research
strategy:
Qualitative
approach
vs
Quantitative
approach
What kind of research approach would you adopt?
Qualitative vs. quantitative…describe…..
There are basically two types of research strategy which are
qualitative and quantitative. Both types of strategies are essential
but for doing research over current topic i.e. to evaluate the
impact of Eco-friendly products on business and environment
performance, quantitative type of strategy is much more
appropriate. Quantitative synergy support researcher in
collection of quantitative and proper information regarding the
topic. Under this strategy, questionnaire will be going to applied
by researcher as it support investigator in gathering of reliable
and valid data about the effectiveness of eco-friendly products
39

over business and environmental performance of Tesla.
Primary/
Secondary
Research
How are you going to go about the research
Secondary Research: It is another type of research that involves
the synthesis, collation and summary of existing investigation.
There are different methods of collecting secondary information
about the current study including magazines ,newspapers,
academic journals, books and so on.
Costs: It is necessary and main factor which will be used by researcher for
conducting primary and also secondary research in systematic manner. In
order to perform each activities of primary and secondary research
appropriate amount of capital will be required. With the help of sufficient
fund, researcher able to get better outputs easily.
Access: It can be explained as the useful academic and ethical
practices that opt to gain entry to a given place or community for the intent of
conducting primary and secondary research (Quinlan and et. al., 2019). One
of the main consideration in acquiring access to investigation participants
within qualitative study is to do no harm.
Ethical issues: There are major ethical issues or problems in
conducting primary and secondary investigation. It includes informed
40

consent, objectivity, confidentiality, legality, respect for intellectual property,
responsible publication, openness, carefulness etc. These are major issues if
researcher not follow each activity of research in ethical manner. In order to
deal with these issues, there will be need for researcher to follow research
activities ethically and systematically.
Sources of
Data
Outline secondary vs. primary data……sources.....
Data collection: In order to conduct this study both primary and secondary
method of data collection will be going to opt by researcher (Mackey and
Gass, 2015). For gathering primary information, questionnaire will be going
to used as it assist researcher by providing reliable information regarding the
impact of Eco-friendly product on organisational and business performance.
41

Population
and
Sampling
Determine population. What sampling method will you be using
……..discuss…..determine sample size....
Sampling method: In order to do primary research sampling will going to be
performed with the use of probabilistic method. By applying this sampling 50
employees of Tesla will be selected on random basis. As this sampling not
require more sources as well as time of researcher. On the other side, non-
probability is another type of sampling which is not used for this project
because it need more time of investigator.
Data
collection
methods
Questionnaire, interviews e.t.c…….which one….? Decide with
justification…
There are different methods of data collection such as Interview,
questionnaire, observation etc. These are are main methods of
data collection. Depict of all these method, questionnaire will be
used by researcher. As this instrument of data collection help
researcher in collection of reliable and valid information about the
eco-friendly products and its impact over environmental and
business performance of Tesla. Main reason behind using
questionnaire as it will support in collection of reliable
information and not take more time and resources of an
organisation or researcher.
42

Time plan
and
resources
required
Your time plan….. start and finish date…. Resources needed..
Time plan: This is an important part of research that helps
researcher in identification of starting and ending time period for
completion of research in systematic manner. This introduces as
a part of Gantt Chart which will be useful tool for investigator to
complete research activities within given time duration.
43

Requirement of resources: There are number of resources that
will be require by researcher while conducting of primary and
secondary research. For doing primary research questionnaire
will be needed by investigator while for doing secondary research
books, magazines, journals etc. resources will be require to use
by investigator.
44

References Books, journals, internet, newspaper etc……..lists
Books and Journals
Chen, L., Tang, O. and Feldmann, A., 2015. Applying GRI reports for the
investigation of environmental management practices and company
performance in Sweden, China and India. Journal of Cleaner
Production. 98. pp.36-46.
Dangelico, R. M. and Pontrandolfo, P., 2015. Being ‘green and competitive’:
the impact of environmental actions and collaborations on firm
performance. Business Strategy and the Environment. 24(6). pp.413-
430.
Eneizan, B. M., Abd-Wahab, K. and Obaid, T. F., 2016. Effects of green
marketing strategy on the financial and non-financial performance of
firms: A conceptual paper. Oman Chapter of Arabian Journal of
Business and Management Review. 34(3796). pp.1-14.
Horng, J. S. and et. al., 2017. From innovation to sustainability: Sustainability
innovations of eco-friendly hotels in Taiwan. International Journal
of Hospitality Management. 63. pp.44-52.
Katsikeas, C. S., Leonidou, C. N. and Zeriti, A., 2016. Eco-friendly product
development strategy: antecedents, outcomes, and contingent
effects. Journal of the Academy of Marketing Science. 44(6). pp.660-
684.
Khan, S. A. R. and Qianli, D., 2017. Impact of green supply chain
management practices on firms’ performance: an empirical study
from the perspective of Pakistan. Environmental Science and
Pollution Research. 24(20). pp.16829-16844.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners.
Sage Publications Limited.
Leonidou, L. C. and et. al., 2015. Environmentally friendly export business
strategy: Its determinants and effects on competitive advantage and
performance. International Business Review. 24(5). pp.798-811.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value
and limitations of participatory action research
methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology
and design. Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative,
quantitative or mixed methods and choice based on the
research. Perfusion. 30(7). pp.537-542.
45

Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Przychodzen, J. and Przychodzen, W., 2015. Relationships between eco-
innovation and financial performance–evidence from publicly traded
companies in Poland and Hungary. Journal of Cleaner Production.
90. pp.253-263.
Quinlan, C. and et.al ., 2019. Business research methods. South Western
Cengage.
Riedl, R., Davis, F .D. and Hevner, A. R., 2014. Towards a NeuroIS research
methodology: intensifying the discussion on methods, tools, and
measurement. Journal of the Association for Information Systems. 15(10).
p.4.
Wilburn Green, K., Toms, L. C. and Clark, J., 2015. Impact of market
orientation on environmental sustainability strategy. Management
Research Review. 38(2). pp.217-238.
Online
Charls Edgar Choleman. 2017. Tesla Motors: A case study in Environmental
Impact. [Online]. Available through:
<https://www.gaiashomes.com/tesla-motors-case-study-2/>
John Katsos. 2018. Tesla is Not “Sustainable”, or What People Get Wrong
About Sustainability. [Online]. Available through:
<https://medium.com/@jekatsos/tesla-is-not-sustainable-or-what-
people-get-wrong-about-sustainability-4b63634c5272>
The Benefits of Environmentally Friendly Transport. [Online]. Available
through: <https://www.hugheslimousines.com.au/the-benefits-of-
environmentally-friendly-transport/>
46

1.4 Research ethics Form
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data collected from human
participants are required to gain ethical approval before commencing their research. Please answer all relevant
questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with your Unit Tutor. Please
complete this form in good time before your research project is due to commence.
Section 1: Basic Details
Project title: Inpact of Eco –Friendly products on organizational performance in
today’s globalized business environment: Evidence from Tesla in the UK.
Student name: Aneliya Yordanova
Student ID number: L4084806
Programme: HND Business Management
School: London College of Contemporary Arts
Intended research start date: 01/June/2019
Intended research end date: 31/January/2020
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews: Yes
• Questionnaires: n/a
• Observations: n/a
• Use of Personal Records: n/a
• Data Analysis: Quantitative
• Action Research: n/a
• Focus Groups: n/a
• Other (please
specify): ................................................................................................................................................................
47

Section 3: Participants
Please answer the following questions, giving full details where necessary. Will your
research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young People aged 17-18: Adults:
How will participants be recruited (identified and approached)?
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: Will participants be given the option of omitting
questions they do not wish to answer?
Yes: No:
If No please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes: No:
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)?
Yes: No:
Will participants be given information about the findings of your study? (This could be a
brief summary of your findings in general)
Yes: No:
48

Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998)
Yes: No:
Who will have access to the data and personal information?
Only the researcher.
During the research:
Where will the data be stored?
On password protected computer device.
Will mobile devices such as USB storage and laptops be used?
Yes: No:
If yes, please provide further details: After the research:
Where will the data be stored?
On a password protected computer device.
How long will the data and records be kept for and in what format? Will data be kept for use by other researchers?
The data will be stored for as long as the DPA1998 allows and held in accordance with the same
legislation.
The data will not be submitted to other researchers.
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so, please outline how
you will deal with these:
No features concern ethical issues.
It is important that you demonstrate your awareness of potential risks that may arise as a result of your research.
Please consider/address all issues that may apply. Ethical concerns may include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
49

• Data storage and security, both during and after the research (including transfer, sharing, encryption,
protection).
• Reporting.
• Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes: No:
I have discussed the ethical issues relating to my research with my Unit Tutor: Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that
may arise in the course of my research.
Please submit your completed form to ......................................................................................................................................................................
transport/>
50

REFERENCES
Books and Journals
Chen, L., Tang, O. and Feldmann, A., 2015. Applying GRI reports for the investigation of
environmental management practices and company performance in Sweden, China and
India. Journal of Cleaner Production. 98. pp.36-46.
Dangelico, R. M. and Pontrandolfo, P., 2015. Being ‘green and competitive’: the impact of
environmental actions and collaborations on firm performance. Business Strategy and
the Environment. 24(6). pp.413-430.
Eneizan, B. M., Abd-Wahab, K. and Obaid, T. F., 2016. Effects of green marketing strategy on
the financial and non-financial performance of firms: A conceptual paper. Oman
Chapter of Arabian Journal of Business and Management Review. 34(3796). pp.1-14.
Horng, J. S. and et. al., 2017. From innovation to sustainability: Sustainability innovations of
eco-friendly hotels in Taiwan. International Journal of Hospitality Management. 63.
pp.44-52.
Katsikeas, C. S., Leonidou, C. N. and Zeriti, A., 2016. Eco-friendly product development
strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of
Marketing Science. 44(6). pp.660-684.
Khan, S. A. R. and Qianli, D., 2017. Impact of green supply chain management practices on
firms’ performance: an empirical study from the perspective of Pakistan. Environmental
Science and Pollution Research. 24(20). pp.16829-16844.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Leonidou, L. C. and et. al., 2015. Environmentally friendly export business strategy: Its
determinants and effects on competitive advantage and performance. International
Business Review. 24(5). pp.798-811.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Przychodzen, J. and Przychodzen, W., 2015. Relationships between eco-innovation and financial
performance–evidence from publicly traded companies in Poland and Hungary. Journal
of Cleaner Production. 90. pp.253-263.
Quinlan, C. and et.al ., 2019. Business research methods. South Western Cengage.
Riedl, R., Davis, F .D. and Hevner, A. R., 2014. Towards a NeuroIS research methodology:
intensifying the discussion on methods, tools, and measurement. Journal of the Association for
Information Systems. 15(10). p.4.
Wilburn Green, K., Toms, L. C. and Clark, J., 2015. Impact of market orientation on
environmental sustainability strategy. Management Research Review. 38(2). pp.217-
238.
Online
Charls Edgar Choleman. 2017. Tesla Motors: A case study in Environmental Impact. [Online].
Available through: <https://www.gaiashomes.com/tesla-motors-case-study-2/>
51

John Katsos. 2018. Tesla is Not “Sustainable”, or What People Get Wrong About
Sustainability. [Online]. Available through: <https://medium.com/@jekatsos/tesla-is-
not-sustainable-or-what-people-get-wrong-about-sustainability-4b63634c5272>
The Benefits of Environmentally Friendly Transport. [Online]. Available through:
<https://www.hugheslimousines.com.au/the-benefits-of-environmentally-friendly-
transport/>
52