Impact of Eco-friendly products on organizational performance in today’s globalized business environment: Evidence from Tesla in the UK.

Research Project

Table of Contents
TITLE ....................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
1.1 Research Background.......................................................................................................1
1.2 Research aims and objectives...........................................................................................1
CHAPTER 2: LITERATURE REVIEW ........................................................................................2
2.1 Importance of Eco-friendly products in the globalized business process........................3
2.2 Eco-friendly product in context of Tesla. ........................................................................3
2.3 Benefits that Tesla get from its Eco-friendly product. ....................................................4
2.4 Eco-friendly product influences over environmental performance of Tesla. ..................4
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
3.1 Research philosophy: .......................................................................................................6
3.2 Research approach: ..........................................................................................................6
3.3 Research Methodology ....................................................................................................6
3.3.1 Sampling method...........................................................................................................6
3.3.2 Data collection:..............................................................................................................6
3.3.3 Research instruments, strategies or techniques: ...........................................................7
3.2 Secondary Research:........................................................................................................8
3.2.2 Ethical issues: ..............................................................................................................9
3.3 Conclusion .......................................................................................................................9
CHAPTER 4: DATA PRESENTATION, ANALYSIS & DISCUSSION .....................................9
4.1 Discussion on the basis of primary source ....................................................................11
4.2 Discussion on the basis of secondary data ....................................................................19
CHAPTER 5: RESEARCH REFELECTION...............................................................................20
5.1 Critical reflection of research method ...........................................................................20
5.2 Critical analysis of Alternative research methods .........................................................21
CONCLUSION .............................................................................................................................21
Appendices ....................................................................................................................................23
1.1 Research presentation slides .........................................................................................23
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........................................................................................................................................................28
1.2 Survey Questionnaire.....................................................................................................35
1.3 Research Proposal form .................................................................................................35
1.4 Research ethics Form ....................................................................................................46
REFERENCES .............................................................................................................................50

TITLE
Impact of Eco-friendly products on organizational performance in today’s globalized
business environment: Evidence from Tesla in the UK.
CHAPTER 1: INTRODUCTION
1.1 Research Background
Sustainable businesses are more capable to cut down on waste cost and energy, which
will in move have a positive or favourable impact on the business environment. Sustainable
business also help an organisation at global level to recruit knowledgeable candidates and
motivate their existing employees. As it will support an organisation in development of its
growth and success globally. Along with this, globalisation and its effect on the environment
maximised consumptions which leads to increase production of goods.
Eco-friendly products are products that do not harm and impact the environment whether in their
disposal, use or production. In addition, these products help environment by essentially
decreasing pollution they could produce. Eco-friendly products prevent contributions to water,
air and land pollution (Leonidou and et. al., 2015). For this research project, Tesla is chosen
organisation that produce Eco-friendly products to the customers. It is an American energy and
automotive company that specialise in manufacturing of electric car through its SolarCity
subsidiary, solar panel manufacturing. It was founded in 2003 by Martin Eberhard, Elon
Tarpenning, J.B. Straubel, Elon Musk and headquartered in Palo, Alto, California, U.S. and
worldwide. Main purpose of conducting this report is to find out main impact of Eco-friendly
products on business and organisational performance. This report is based on different questions
which includes formulation of research aim and objectives, literature review, research methods
and research outcomes by using questionnaire.
1.2 Research aims and objectives
Eco-friendly products are those products that do not harm society, environment,
organisation, whether in their production use and disposal. Tesla is much more than an Eco-
friendly Car or products. If gas is the number one fuel for cars in all around the world, cars of
Tesla are using electricity as their fuel (Katsikeas, Leonidou and Zeriti, 2016). It makes a large
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effect on the environment pollution as electrical energy lives no trace whatever in the air and the
noise is minimal. Therefore, Eco-friendly car are beneficial for organisational and environmental
performance by reducing exhaust emissions, Cheaper to maintain and No direct pollution. Along
with this, Eco-friendly cars provide different benefits in increment of business performance such
as Accomplishment of CSR activities, High customer attention and Less possibilities of legal
consequences. In context of environment, No direct pollution, Cheaper to maintain and Reduced
exhaust emissions are consider major benefits which helps in improvement of environmental
performance.
Research aim
The aim of this research is to evaluate the impact of Eco-friendly products on business and
environment performance. It aims to provide evidence from Tesla UK.
Research objectives
 To understand the importance of Eco-friendly products in the globalized nature of
business
 To evaluate the impact of Eco-friendly products on Tesla’s operational performance
 To evaluate the impact of Eco-friendly products on Tesla’s environmental performance To provide recommendation for Tesla on how to operate in global business environment
while maintaining environmental and operational performance
Research questions
 What are the Importance of Eco-friendly products in the globalized business process?
 What does Eco-friendly product means in the context of Tesla?
 What are the benefits that Tesla get from its Eco-friendly product?
 How does Eco-friendly product influence over environmental performance of Tesla?
CHAPTER 2: LITERATURE REVIEW
Literature review also known as a type of review article. This is a type of scholarly paper,
which includes the actual understanding about substantive findings as well as methodological
and theoretical contribution to a specific research topic. Review of literature are secondary
sources and do not report first hand or new experimental work. This section of research project
support researcher to analysis information or data in detailed and in-depth way. Under this part
of research, researcher will be addressed each objectives of study in systematic manner.
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2.1 Importance of Eco-friendly products in the globalized business process
Eco-friendly products are products that do not harm or damage the business environment
whether in the production, disposal or use. There are different advantages of eco-friendly
products within globalised business process. These advantages includes, saves energy, low
maintenance, costs less, improves environment, saves water, improves health, improves mental
health, saves materials, saves environment etc. These are major importance which will help an
organisation in development of its growth and success at global level.
No direct pollution: Eco-friendly products help an organisation in reduction of reliance
on fossil fuels that harm on environment such as oil, petroleum and natural gas. Since electric
cars follow battery power to drive the motor as well as do not burn petrol, they create zero direct
carbon emissions.
Cleaner even on fossil fuels: Electric cars as a type of eco-friendly product that is
produce much less pollution and not harm on environment than a car’s internal combustion
engine. Even following electricity from coal, an electric car is around 4 percent more efficient
than a petrol-powered car (The Benefits of Environmentally Friendly Transport, 2019).
Safety: One of the main advantages of eco-friendly cars of Tesla is their lower centre of
gravity, that makes them little likely to roll over. The body construction and durability of Tesla
also make them more safer in a collision.
2.2 Eco-friendly product in context of Tesla.
There are different number of eco-friendly products such as clothing, Reusable coffee
cups, recycled toilet paper, reusable bags, cling products, recycled toys, accessories. Electric car
etc. These products have direct or positive impact over environmental performance.
As per the view presented by Horng and et. al., 2017, Tesla is automotive organisation
which has their operations in all over the world. This organisation is most innovative
organisation in this industry which always focus over providence of products which are eco-
friendly in nature. The management of this organisation always tried to use the new and
innovative technologies in their offerings which allows them to be unique in nature and provide
competitive offering in market. In this regard, number of initiative are taken from this
organisation side which includes the acceleration of transport with the help of electric cars. There
are number of electric cars of Tesla in different models are present in market which allows them
to hold the market effectively in comparison to their competitors.
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On the other hand Khan and Qianli, 2017, the contribution of their electric cars towards
environment understand in the way that electricity is used as fuel which is renewable in nature.
Also, the contribution of the same in pollution whether it would be air or noise is least in nature.
Electricity not only used as fuel by Tesla but also uses in the internal car functions because this
removes the use of fluids and oil. The contribution of the same in pollution reduction is high and
help to save the environment. Also other large number of products which are have by Tesla in
market along with eco-friendly in nature includes solar panels, solar roof tiles and battery
storage. All these have huge contribution in reduction of the amount of pollution along with
development of environment friendly culture in industry.
2.3 Benefits that Tesla get from its Eco-friendly product.
There are different benefits get by an organisation if they sell, manufacture and produce
eco-friendly products in marketplace. These benefits includes lower costs, healthier lives, a
sustainable world, better quality of life, development in new area etc. These are consider main
benefits or advantages that are get by an organisation by producing eco-friendly products.
As per the view presented by Przychodzen and Przychodzen, 2015, there are different
benefits and advantages get by Tesla from its eco-friendly product or electric car. This product
helps company in accomplishment of its corporate activities along with attainment of three
different benefits mentioned below:
Accomplishment of CSR activities: According to the CSR activities organisation has to
contribute towards society in positive manner. Formulation of eco-friendly cars from Tesla help
in protection of environment which have direct positive impact over their health.
Less possibilities of legal consequences: In today's environment government is most
strict in respect to fulfilment of environmental regulations. Formulation of electric cars along
with the uses of eco-friendly products help to save the environment and work in accordance
government regulation. This will results into less legal consequences.
High customer attention: Customers are more concern about environment along with
uses of vehicles which are innovative in concept (Wilburn Green, Toms and Clark, 2015). Tesla
cars fulfils their both concern that helps in higher customer attention towards their offerings.
2.4 Eco-friendly product influences over environmental performance of Tesla.
Eco-friendly are introduces to the all natural products that ensure safety from all
dangerous or harmful things. Using eco-friendly products enhance life quality in terms of age,
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mortality, illness and diseases. Eco-friendly products have positive impact on environmental
performance by preventing their contributions to air, water and land pollution.
According to the Charls Edgar Choleman, 2017, Tesla Motors have established or implanted its
campaign in order to boost a greener personal transport system via its electric vehicles. Company
is much more aware of the information that they are releasing carbon emission indirectly via
power plants, including that electricity is one of the main power source of vehicles. Moreover,
company teaming up with SolarCity in order to give an effective option to electric car owner to
modify their cars using solar panels within their respective homes. Along with this, there are
certain impact of eco-friendly product on environmental performance of Tesla. These are
determine as below:
Reduced exhaust emissions: Eco-friendly cars with electrical engines and electrical
batteries or hybrid vehicles have verified to make a dramatically reduced amount of dangerous
exhaust emissions when driving at total speeds in entire kind of weather conditions (Eneizan,
Abd-Wahab and Obaid, 2016). As this directly support to keep nature cleaner as well as more
healthy or substantially diminishes the sum of pollutants let out when driving these superb
vehicles.
No direct pollution of air: It is another main impact of eco-friendly product or electric
cars that produced by Tesla. This has direct impact over environmental performance of Tesla.
There is no population which is beneficial for environment. Use of electric energy is renewable
in nature which helps to save the fuel and environment as both are depleting in nature (Chen,
Tang and Feldmann, 2015).
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