Exploring Eco-Friendly Strategies in Hospitality Industry

THE RESEARCH PROJECT
(SUSTAINABILITY IN
HOPITALITY INDUSTRY)

EXECUTIVE SUMMARY
Eco-friendly initiatives and strategies are essential practices that involves saving water,
eliminates the use of plastic, utilizing environmental friendly cleaning supplier, solar power etc.
all these helps in longer sustainability of hospitality industry by attracting number of customers
effectively and efficiently. In this, researcher highly focuses on exploring the initiatives, policies
and strategies related to environmental friendly to changes decision making of consumers. To
complete this report, investigator undertakes Hyatt hotel that is a multinational American hotel in
US and serve their services and products worldwide. To get reliable information it includes
primary and secondary research along with findings and conclusion so that best
recommendations are to be reflected that is beneficial for sustainability of hotel.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
TITLE..........................................................................................................................................................4
INTRODUCTION.......................................................................................................................................4
RESEARCH METHODOLOGY................................................................................................................4
MAIN BODY AND FINDINGS.................................................................................................................7
CONCLUSION.........................................................................................................................................20
RECOMMENDATION.............................................................................................................................21
REFERENCES..........................................................................................................................................22
APPENDICES...........................................................................................................................................23

TITLE
“To explore eco-friendly strategies, policies and initiatives and their effectiveness in
changing decision making process of consumers.” A study on Hyatt hotel
INTRODUCTION
Sustainability in hospitality industry come into existence when the trend was arrived
related to room suggestions, reuse of towels and saving water. In these hotels and several other
hospitality organizations is emphasis on offering varieties of accommodation services to people
including approaches related to corporate responsibility and environmental policies. In these eco-
friendly initiatives defines as a framework which leads to offer environment friendly atmosphere
to customers within hospitality industry. This eco- friendly initiatives and strategies includes
several aspects such as recycling, saving water, use of solar powers etc. These environmental
friendly initiatives help hospitality industry to sustain in the marketplace by attracting large base
of customers (Cerchione, R. and Bansal, H., 2020). Therefore, hospitality companies mainly
focus on eliminating the negative impact of environment so that visitor are enjoyed their
vacations effectively which directly impact organization long term sustainability. Eco friendly
strategies and initiative are very impactful to every hospitality organization as it changes the
buying decisions of consumers. This report is based on exploring the several strategies that are
used by hotel industry in relation to eco friendly practices. To complete this research researcher
undertakes Hyatt hotel that is a leading hospitality company in US and serve their operations
worldwide. It was founded on 1957 having 100,000 employees on all over the globe. In this
research report investigator mainly focus on initiative and strategies related to eco-friendly
practices in hospitality industry. To get viable and reliable conclusion researcher includes
methodology, findings, literature review. These terms helps in reflecting suitable
recommendation for Hyatt hotels so that customer buying behavior is positive regarding
company.
RESEARCH METHODOLOGY
Research methodology refers to particular techniques and procedures which are used by
research to identify, process, select and evaluate data related to specific topic. This helps

investigator to critically examine overall study so that valid and reliable information is to be
enjoyed by investigator. To evaluate data and information properly researcher used several
methods and techniques so that objectives of research are to be reached on specified period of
time. Research methodology helps researcher to collect data so that valid and authentic outcomes
are attained (Melissen, F. and Sauer, L., 2018). It includes several frameworks that are
implemented by research to conduct research successfully. These frameworks considered as a
research onion that demonstrate below:
Research philosophies- It refers to a framework which is used by an investigator to deal
with several sources, features and development of knowledge in relation to specific topic. It
reflects ways to collect, analyze, gathered and interpret data so that valid and authentic
conclusion is to be drawn at the end of the research. This philosophy includes two aspects that is
interpretivism and positivism research philosophy (Gutiérrez-Martínez, I. and Duhamel, F.,
2019). To investigate current research, investigator adopts the use of positivism research
philosophy that involves data which is acquired from observation. Therefore, it is based on
quantitative research where data is being collected in numerical manner.
Research approach- This framework is presented an essential activity related to plans
and procedure including several steps that offers wide assumptions for collecting, analyzing and
interpreting information (Alonso-Almeida, M.D.M., and et. al., 2018). This research approach
divides into two basic categories that is inductive and deductive approach. Inductive approach
refers to contributing in presenting new theories whereas Deductive approach is used to test the
validity and reliability of assumptions. In order to conduct this research, investigator adopts the
use of deductive approach as it helps in evaluating data that is developed by hypothesis and
transform it into viable outcomes and results. This approach is also useful for gathering
quantitative data that helps in taking decisions related to research activities.
Choice of method- To undertake the activities of research there are several choices that
investigator used to acquire data on specified topic. Therefore, it is vital for researcher to select
suitable method so that reliable and authentic conclusion is made. The choice of methods
involves two methods that is quantitative and qualitative research. Both these types are highly
effective for collecting data effectively and efficiently (Gerdt, S.O., Wagner, E. and Schewe, G.,
2019). But for conducting current research investigator use quantitative method as it provides

numerical data that helps in easily addressing information accurately. This helps in presenting
reliable information related to current research problem. This aspect is quite supportive for
reflecting valid information in numerical manner so that reliable conclusion is to be drawn at the
end of research.
Research design- It refers to a design that is used by research to answers particular
research question for drawing conclusion at the end of research. It is also a strategy that is used
to implement plan which is related to specific study. Research design is very helpful for
researcher to conduct research effectively because it ensures that collected data is appropriate for
conducting research in appropriate manner. There are several types of research design such as
descriptive, exploratory, experiential research design. To conduct a current research, descriptive
research is to be adopted as it helps in analyzing the data and facts which helps in reflecting right
judgment (Goryushkina, N. and et. al., 2019). It also helps in identifying the nature of population
that is being investigated. With the usage of this design researcher analyze data effectively that
supports in draw a valid conclusion at the end of this research.
Data collection and analysis- It is a method of collecting data related to specific topic.
There are different source of collecting data and information which are useful to provide reliable
solution to particular research problem. The various sources of collecting data is primary
research and secondary research. Both these methods helps in providing measurable and viable
information related to specified topic (Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G.,
2019). With the help of these data collection method researcher pass the right judgment in the
end of research by reflecting conclusion. In this primary data refers to that when information is
collected first handedly by respondents using questionnaire method whereas secondary method is
that where information is collected by using previously published books, journals etc. In this
researcher supports the use of primary data by using questionnaire and secondary data by
presenting literature review. It is helpful in presenting effective outcomes that helps in
completing research appropriately. Along with this research also use Ms excel so that appropriate
findings can be presented which is useful to draw valid conclusion.
Sample size- It refers to a procedure where research selects group of people out of huge
population so that valid and accurate information is to be gathered properly. It is based on two
aspects that are probabilistic and non probabilistic method. To conduct this current investigation