Impact of Organisational Structure and Culture on Business Performance: A Study on ASDA, UK

“ T O D E T E R M I N E T H E I M P A C T O F O R G A N I S A T I O N A L
S T R U C T U R E A N D C U L T U R E O N B U S I N E S S P E R F O R M A N C E : A
S T U D Y O N A S D A , U K ” .
RESEARCH PROJECT

RESEARCH AIM AND OBJECTIVES
Research aim – To determine the impact of organisational structure and
culture on business performance: a study on ASDA, UK.
Research objectives –
 To ascertain the concept of organisational structure and culture in ASDA.
 To discover the factual relationship among the structure and culture of
ASDA.
 To identify the influential means of these associated factors that directly
impacts upon the business performance of ASDA.
 To recommend considerable ways of enhancing the business
performance by inculcating some contemporary formats of
organisational structure and culture at the workplace of ASDA.

RESEARCH QUESTION
 What is the concept of organisational structure and
culture in ASDA?
 What depicts a factual relationship among the
structure and culture of ASDA?
 What are the influential means of both these factors
that directly impacts upon the business performance
of ASDA?

RESEARCH METHODOLOGY
Research design: Descriptive concept
Research approach: Inductive approach
Data collection: Primary and secondary sources of data
collection
Sampling: Purposeful sampling
Sample Size: 5 managers working in ASDA
Data analysis: Qualitative technique