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Effective Mobile Technology for Airdri Ltd

Added on - 08 Dec 2020

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RESEARCHPROJECT
Summary– This report is based on effectiveness of digital technology that has major impactupon business operations and functional practices. Mobile technology is a part of digitalisationwhich is helpful in developing opportunity for the company at market place. This report is goingto identify effectiveness of mobile technology for Airdri Ltd in relation to identifyingopportunities. This Research considering information through primary and secondary resourcesfor gathering appropriate data easily. Literature review section is based on secondary sources ofinformation whereas primary sources assist in determining information of questionnaireapproaches. Main objectives of this research is to identifying effectiveness of technologicaladvancement in order to attaining business objectives in effective manner.
Table of ContentsINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P1 Research proposal which clearly define question and hypothesis with literature review......4P2 Research methods and approaches to primary and secondary research.................................6TASK 2............................................................................................................................................7P3 Conduct primary and secondary research by using appropriate methods and techniques.....7P4. Apply appropriate analytical tools, analyse research finding and data.................................9TASK 3..........................................................................................................................................14P5 Communicate research outcomes in an appropriate manner for the intended audience.......14TASK 4..........................................................................................................................................19P6 Reflection on the effectiveness of research methods and techniques...................................19P7 Determine alternative research methodologies for the project.............................................20CONCLUSION..............................................................................................................................20REFERENCES..............................................................................................................................21APPENDIX....................................................................................................................................22
TITLE :-The implications of digital technologies on SME’sINTRODUCTIONDigitalisation refers to usage digital technology in business operations and other function forpurpose of enhancement of profitability of organisation. Mobile technology is a part ofdigitalisation which is helpful in developing opportunity for the company at market place.Thisresearch assignment is going to include a proper investigation proposal consists with both aimsand objectives at the same time (Larivière and et. al., 2013). On the other hand. assessment willalso keep its focus on research methods which will help in developing developing an effectivedata analysis section for all the investigation that is going to be done for drawing favourableoutcomes. Lastly, conclusionand recommendation section will help in understanding the wholeconcept of digital technology and its impact on a business organisation.TASK 1P1 Research proposal which clearly define question and hypothesis with literature reviewDigitalisation is aspect which is used by firms to deliver quality services and items tobuyers for satisfying them. In this, IT department comprises essential role in creation of systemand technologies through which business is conducted properly. Airdri is manufacturing firmwhose management uses mobile technology. This help them in construction and maintainrelations with customers for benefit of company. Relations with buyers benefit firm to makeloyal customers for enhancing their sales and profitability.Background of Project :Research project is based on effectiveness of mobile technologyhave in enhancement in revenue level of firm. It is digital device which help management tocreate and sustain connection with people. They are able to inform buyers about their offerings toinfluence and persuade them to purchase in according to their demands and needs. Along this,superior is also able to improve relations with buyers which benefit them in building them loyaltowards firm. Thus, company sales and profitability are enhanced which make it position higherthan competitors.ResearchAim:- To determine the importance of mobile technology in building strongrelation with customers. A case study on Airdri Ltd.Research Objectives:-To determine the concept of mobile technology
To evaluate the importance of building customer base for Airdri Ltd.To analyse the benefits of mobile technology in improving customer relations.Research Questions :-What is the concept of mobile technology?How to evaluate the importance of building customer base for Airdri Ltd.?What are the benefits of mobile technology in improving customer relations?Literature ReviewConcept of mobile technologyAccording toNavimipour and Soltani, (2016)mobile technology itself understood i.e.wireless connectivity with technology for fulfilling task at any place without any trouble. Thisrefers to those devices which a person can carry to conduct wide variety of task. This technologyresolve communication gaps between individuals, ease to assess GPS for location query etc.In context with business world, this portal connection plays key role for organisation toearn profits and serve customer at high level. Usage of this practical application resolvedifficulties in ample of time. Any money transaction can be solved related to bank, shopping inquick manner by using mobile application.Evaluate the importance of building customer base for Airdri Ltd.Customers acts as backbone for every company as consumers helps businesses forincreasing profitability. Company gets many benefits from increasing their customer base, as ithelps in expanding business activities. In case of Aridri, they can enhance consumer base byproviding them quality products and services which are unique and innovated from competitor’sproducts. Company can focus on retaining existing customers rather than acquiring newconsumers, because existing consumers creates customer loyalty. This will benefit Airdri toforecast demand from target consumers as they already know the demand pattern of thoseconsumers. It helps organisation to have sustainable revenue from their customer base as theycan estimate fixed amount of revenue from potential customers. Large customer base promotesand advertise products and services of business. Company can increase the level of satisfactionof their target customers and it will also help company to manage its production level accordingto the forecasted demand. Business can expand their businesses to international level byincreasing number of consumers. Profitability and productivity level of company will also
increase and it will help them in achieving competitive advantages and in maintaining goodreputation of company in marketplace.Benefits of mobile technology in improvement of relations with customersAs indicated byPersaud and Azhar, (2012) it is evaluated thattechnology consistsessential part in enhancement of organisation services to customers. It helps management tocreate and maintain connection with people for improving their experience and making themloyal towards firm. With mobile technology, business person has reduced gap with their buyerswhich benefit them to provide information about their products and services. Laptop, tablet,smartphone are various forms of mobile technology. This help firms to conduct e- commerce forincreasing their market reach and customer base. People are able to search and get knowledgeabout products and services in respect to their demands and needs.They are able to timely provide updation to people about improvement in items andservices. Besides this, seniors are even able to maintain relations with buyers by calling andmessaging about offers and packages. There is development in technology which helpmanagement to construct online app. Through this, communication and relations with buyers ismaintain. This result into improvement in relations with customers for increment in sales volumeand profitability. Along this, financial resources are also utilised efficiently which aid seniors ingrowth and expansion of business. Thus, mobile technology advantage firms in sustaining theirrelations with clients for longer time.P2 Research methods and approaches to primary and secondary researchIn every single investigation, this section plays a crucial role when it comes to drawfavourable outcomes,Research methodology is one of the important aspect in entire research asit helps in determining the ways to undertake an effective research. In this context, there arevarious type of methodologies and approaches which helps in executing all the activities forattaining set goals and objectives. In this context, there are two type of research systems whichhelps in managing entire activities of the research in most effective manner.Qualitative ResearchQualitative research is a study which deals with the human element, i.e., humanbehaviour, ideologies and thoughts. It deals with non-numeric data. The basic focus of this is on“why” rather than what in relation to the subject matter of the research. The results of the
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