Impacts of Social Media Marketing on Consumer Behavior: A Study on Hilton Hotels in UK

Research Project

Aims and Objectives
Aim:The aim decided before this research will be” To identify the
Impacts of social media marketing on consumer behavior: A study
on Hilton Hotels in UK”.
Objectives:
 To understand the concept of social media marketing.
 To analyze the impact of social media marketing on consumer
behavior.
 To determine the relationship between social media marketing
and consumer behavior.
 To suggest ways that can help in making people positive for
social media.

Theme 1- Social media networking is referred to be the
main intent of most of the respondents behind using
internet.
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Social media networking is referred to be the main intent of most of the respondents behind using internet.
Column A