Report on Tesco's Social Media Marketing and Consumer Engagement

This report assesses the impact of social media on Tesco's marketing strategies, focusing on how the company leverages platforms like Facebook, Instagram, and Twitter to promote its products and services. The research involves data collection through questionnaires to understand consumer behavior, time spent on social media, ease of finding products, and influences during online shopping. The findings indicate that social media has a significant and positive impact on Tesco's ability to reach customers globally and expand its business. The report concludes that social media is crucial for modern organizations to connect with customers efficiently and enhance their market presence.

Task 2
Social Media

Introduction
• Social media is the biggest digital market a com
pany promote firm’s product and services.
• The present report is based on the Tesco which
• is one of the leading retail business organization.

Sources required to carry out research
• There are various resources need to carry out th
e research report on the topic.
• The company can use various ways of advertisi
ng by which they can advertise their product on
social media like on Facebook, Instagram, twitt
er.

Data collection and Interpretation
• Q.1 which social media you use on a regular
basis ?

Q2) How much time you spend on social
media ?
Criteria Respondents
A) Less than 20 minutes
B) 20 to 60 minute
C) 60 to 90 minutes
D) More than 90 minutes
8
7
3
2

Q3) According to you is it easy to find out
any product on social media?
Criteria Respondents
A) Yes
B) No
18
02

Q4) Do you agree that searching on social
media is easier than the newspaper?
Criteria Respondent
A) Strongly agree
B) Agree
C) Strongly disagree
D) Disagree
12
4
3
1

Q5) To whom you consider while online
shopping?
Criteria Respondent
A) Parents
B) Friends
C) Neighbours
D) Siblings
6
7
1
6

Q6) Do you search about product detail
before making a purchase?
Criteria Respondent
A) Always
B) Sometimes
C) Rarely
D) Often
6
4
5
5

Q7) What encourage you to be interested
in social media?
Criteria Respondent
A) Friends
B) Peers
C) Own decision
D) Others
6
5
9
4

Q8) Through which medium you use
social media?
Criteria Respondent
A) Mobile phone
B) Laptop
C) Personal computer
D) Others
9
7
3
1

Q9) Since How long you been using
social media?
Criteria Respondents
A) 1 year
B) 3 year
C) 5 year
D) More than 5 year
3
6
8
3