Globalisation Can Drive Business Success

This research project explores the importance of globalisation in driving business success, with a focus on the case of Marks & Spencer. It examines the concept of globalisation, its benefits for businesses, the current global requirements for Marks & Spencer, the impact of globalisation on its success, and the complexities faced in the process. The research methodology involves a qualitative approach, using inductive reasoning and interpretivism philosophy. The data collection includes a literature review and analysis of secondary sources.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS................................................10
CHAPTER 5: RESERACH OUTCOMES....................................................................................22
CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH METHODOLOGY.................23
CONCLUSION .............................................................................................................................23
REFERENCES..............................................................................................................................24

TOPIC: GLOBALISATION CAN DRIVE BUSINESS SUCCESS
CHAPTER 1: INTRODUCTION
1.1 Research Overview
Globalization is a mechanism by which corporations and many other organizations grow
their global impact. This is a term that is used to explain social, economic and political
interaction across political and cultural boundaries. It is considered through some as form of
expansion of capitalist that change desegregation of the national as well as local economies in to
unregulated and global economy. Generally, it is a phase of economic integration and interaction
linked to cultural and social dimensions (Asongu and De Moor, 2017). In this sense,
globalization means opening up nationalistic and local viewpoints to the larger viewpoint of an
integrated and autonomous world with the free flow of goods, services and resources. Aim of
globalisation is to make secure the social- economic development as well as integration of people
in world through flow of knowledge, services etc. outside the boundaries.
1.2 Research Background
Globalisation necessary concept that has became main aspect in the business from last
few decades. It impacts on organisational life, environment, economy and social group. Under
this, globalisation is seen as active and conscious procedure of expand the business across
borders of states. Globalisation seeks to transform the existing international economic system in
order to unified global economies system (Auer, Borio and Filardo, 2017). The Globalization
seeks to ensure the benefits of tree trade, fair participation in sustainable growth and free market
access for all the people. This helps for large as well as small business firms to enhancing
business operations, and attain competitive advantages.
Marks & Spencer is a British Multinational retailer and its headquarter is in Westminster,
London. This firm is specialised in selling the clothing, luxury food items and home goods. The
aim of this firm for making the business globalise for gaining the high revenue and attaining the
competitive advantage at international level (Bende-Nabende, 2017). Marks & Spencer company
considered its customers as primary concern and its main focus on attracting more people
through providing goods and services on the basis of their demands at wider scale. On the other
hand, motive of this company is to develop awareness about its offerings at international level in
order to maintain the better brand image at international and domestic market.
1.3 Rationale
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Present investigation taken in to consideration on the “Globalisation can drive business
success.” Globalisation is wider area that performs effective role in order to developing business
functions in significant way. Reason for doing present investigation topic is to creating a better
knowledge base of a person in domain of importance of globalisation. Present investigation
assess in give relevant or accurate details in context to necessary components of globalisation
within business operations. It is helpful in enhancing knowledge base, skills of an individual
regarding conducting an investigation (Cabello and et. al., 2016). On the other hand, another
reason of conduct this investigation is to develop proper theoretical framework that assess in
analysing globalisation consequences and its impact on making the business successful at
international level.
1.4 Aim
“To identify importance of globalisation and its impact on making business successful.”
A study on Marks & Spencer.
1.5 Objectives
 To understand the concept of globalisation and its benefits on Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks & Spencer.
 To determine complexities which Marks & Spencer face at the time of globalising its
business.
1.6 Questions
 What is globalisation concept and also its advantages to Marks & Spencer?
 What is current global requirement for Marks & Spencer?
 What is impact of globalisation in success of Marks & Spencer?
 What are complexities which Marks & Spencer face at the time of globalising its
business.
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CHAPTER 2: LITERATURE REVIEW
This is an necessary part of study and is regarded as a basic review on particular field of
the published sources. This refers to the scholarly paper which integrates current knowledge by
including of the relevant findings and providing the theoretical contribution to the particular
subject area. In this part of research, secondary data is used and collected from different sources
for an instance internet sources, books, articles, magazined and others. These all will help in
gather relevant information and provide positive outcomes.
2.1 Concept of globalisation and its benefits on Marks & Spencer
On the basis of Pettinger (2017) it has been concluded that Globalization is a phase of
growing, spreading and also rising industry, technology, and services worldwide. It is related to
the growth of the various companies into global markets. Globalisation is helpful for business to
enhance connectivity as well as interdependence of business in worldwide markets. Marks &
Spencer is a biggest retailer and this has around 150 stores in around 30 countries consisting 130
franchises which operating across globe. The core objective of this company in making business
globalise in order to meet with expectation of consumers. Advantages of Globalisation mention
below:
Economies of scale- Under this, domestic monopolies will face the international
competition. It leads to more reduction in cost of customers. Globalization helps Marks &
Spencer to understand in the light of economies of scale that it can reduce costs that help sustain
the country's economic growth (Wright, 2016).
Lower costs- Globalisation makes easier for firm to outsource part of production process
to other countries with the reduced labour costs. In addition to this, Marks & Spencer can use of
latest technology in order to communicate with people in all; around the world and aware them
about the available or and innovate products.
Greater Competition- More profitability can gain through Marks & Spencer firm with
the help of enhancing skills, sharing information, ideas and using advanced technology across
globe. Through this, Marks & Spencer can gain the competitive benefits and also cam face
challenges to increase its market share.
2.2 Current global requirement for Marks & Spencer
Globalization is the most important concept in this present era and plays a crucial role in
the growth of organizations of large and small scale. Marks & Spencer is United Kingdom's
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largest British multinational retailer and its aim is to raise the level of business income. On the
basis of KUEPPER, (2018) core aim of Marks & Spencer is to meeting consumers expectations
and also providing them high quality of goods so that they can be attracted. It has wide range of
the return on food items and also earn trust of consumers. In addition to this, there is more
impact of globalisation in formulation of the internationalization strategies. The customers from
different countries are various because of varying culture, income level, economic development
etc. In this case, Marks & Spencer does not use centralised operating strategies instead of
combine with other firms by mergers. This firm is operating its business at global level and
maintaining its brand image and position, various global requirements are mention below:
Advance technology- It is an important aspect that is necessary to considered through
companies in order to maintain trading options of company in an effective manner. In modern
era, technology has wider impact on trading functions and operations of an organisation. Marks
& Spencer execute the high technology and tools for maintaining production function of
company. This firm uses the retail technology that permit retailers for examine sales trends and
also match them with needs of consumers (Sutcliffe and Glyn, 2019).
Skilled workforce- Under this, it is necessary for company to maintain its workforce in
context to operate functions of business. The Marks & Spencer is large size firm and this operate
business at international level so it manage its workforce effectively and hire the skilled and well
qualified staff members.
2.3 Impact of globalisation in success of Marks & Spencer
On the basis of opinion of Bhasin (2019), globalisation is process by which interaction
and integration of countries, people and companies across globe. Globalisation impact in making
the business successful of Marks & Spencer mention below:
Gives Access to a Larger Market- Through globalisation, Marks & Spencer company can
enhance its customer base and target new market place in other countries. It will help in enhance
sales as well as earn more profit.
Provides Cheaper Goods for Consumers- Due to globalisation, many of business
organisations are moving to those areas when the production cost is low. Through this, firm is
able to provide its goods to consumers on minimum cost. From this they can be retain at market
place and enhance profitability (Rupert and Smith, 2016).
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Technology- It is based on availability of resources through Marks & Spencer with an
ability of attain development in technology for make competitive in the global market. Company
can interact with its customers and enter the new market with the help of using technology. It
will help in generate more revenue and making business successful.
2.4 Complexities which Marks & Spencer face at the time of globalising its business
According to TVERBERG, (2013) Globalization gives the economic opportunities in
several different ways, but at the moment of market globalization, Marks & Spencer facing
various complexities. There are some complexities mention below:
Unfamiliar culture- Under this, the culture of every country is differ from each other.
Culture can e related with working, organisational etc. So, it develops main issue when business
will be globalized, and you need to be conscious of another country's culture, learn how people
interact with each other, and many other things.
Lack of Financial Control- This is also a major challenge that can be faced by Marks &
Spencer to retain financial control over its activities, particularly when entering emerging
markets (Michie, 2019). Sometimes, company does not have standardized process with the check
in places to assure about locations like how many of ban accounts local operation have, partner
with the local suppliers etc.
Causes Fluctuation of Prices- Enhanced competition means that the businesses with
better prices win. Because of the competition, costs is fluctuating always.
For an example- UK country has to minimize its costs in order to compete with the cots
for same goods that is coming from different country. The production costs of other country is
less as compare the UK hence it can have minimum cost. From this, there will be negative
impact developed on profit of company.
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CHAPTER 3: RESEARCH METHODOLOGY
Different methods or procedures are used mainly to assess, process and interpret
knowledge on particular research topics. On the other hand, it allows an investigator to critically
evaluate reliability as well as validity of study. To collect data , there are various approaches and
methods applied through an investigator (Colen and Swinnen, 2016).
3.1 Type of Investigation
It is an imperative exploration work section and potential obligation of researcher
examine type of an investigation as to move ahead towards the right direction. Under this,
qualitative and quantitative are two different research methods:
Qualitative method- It emphasizes the collection of information by qualitative means and
is calculated in context of quality or theoretical basis according to that data. This is concerned
with analysis, recording and also attempting to uncover the deeper meaning as well as
significance of experience.
Quantitative method- It applies primarily to the positivist framework. It consists of
collecting and transforming the data in numerical form so that the static calculations can be made
and relevant conclusions can be drawn (Krugman, 2017).
Among both methods, investigator use qualitative research method because this gives
theatrical framework and also give the in- depth information concerned with the subject area.
3.2 Research Philosophy
This applies to the assumption as to how phenomenon data should be obtained, analysed
and also used. It reflects views and opinions of writers and authors which are providing the
information as per knowledge base on particular area. Under this, two different types of research
philosophies here which are Interpretivism and Positivism.
Interpretivism- It is based on the understand nature of human and their roles are varying
as social actors. Under this, researcher tends to adopt qualitative means an order to accumulating
data along with conduct data analysis in an effective manner.
Positivism- It seek towards to determine, measure and also evaluate any of phenomenon
and to give the rational explanation in a better manner (Kollman, 2016).
From both philosophies, investigator has been used interpretivism philosophy because
helps in analyse the collected information.
3.3 Research Approach
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This is a mechanism that considers measures of the broader assumptions to the method of
comprehensive data collection, analysis and interpretation as well. It gives researchers clear
guidance to use an inquiry in the right way (Hopper, Lassou and Soobaroyen, 2017). Under this,
inductive and deductive are two research approaches.
Inductive research approach- This is generally associated with qualitative investigation
and will also use research related questions for the narrow study scope. It permit a researcher to
provide subjective reasoning.
Deductive research approach- It is linked to the creation of the hypothesis that is
primarily based on current theory and design of successful research strategy to test the
hypothesis in context. This approach depends on a quantitative framework, which is often used
mainly to draw a rational conclusion.
In conducting present investigation, researcher uses the inductive research approach
because this is an effective method of providing the comprehension about the specific subject
field.
3.4 Data collection
It refers to way or method of collecting information about particular research area.
Investigator collected the information from various sources which can provide the relevant or
accurate information. Two different data collection methods mention below:
Primary data- In this, data and information is gathered for the first time. Under this, data
is of an original nature and is also unique to the study research issue. To collect the primary data,
there are different sources which can be used for an instance questionnaire, observation etc.
Secondary data- Data and information is already being gathered by a researcher. This is a
time-consuming and less costly data collection method (Hirst and Thompson, 2019). The various
sources that can be used in collecting secondary data are books, papers, journals, etc.
In conducting the investigation, there has been questionnaire used to collect data from
using primary data collection method.
3.5 Sampling
It is explained as method used to evaluate statistics in which the predetermined results are
taken from a large population. It is collection of subsets of individuals from the statistical
population in order to estimate characteristics of the entire population. Researcher selects 40
respondents under this, using random sampling technique since it is an objective surveying
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technique. On other hand, the chosen respondents are employees which are working in company
(Gygli and et. al., 2019).
3.6 Timeline
It is most necessary aspect of research as it plays an essential role in completing
investigation with in specific period of time. In this, tasks are divided according to set period of
time so they can be achieved in a proper way (Gygli and et. al., 2018).
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Data analysis is explained as the process of cleaning, reviewing, modeling and also
transforming data with the goal of finding better and more useful data, effective decision making
along with informing conclusions in a better manner (Cramer, 2017). It is an act of getting the
useful decisions out of information. In this, an investigator analyse collected data and know
about its effectiveness as well as efficiency.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have any knowledge about the idea of globalisation?
a) Yes
b) No
Q2) What advantages Marks & Spencer can get from globalisation?
a) Economies of scale
b) Lower costs
c) Greater Competition
Q3) In which manner the globalisation affect on business success?
a) Positive
b) Negative
Q4) What are the important resources needed for making the business globalise?
a) Human resource
b) Financial resource
c) Technological
Q5) Is globalisation help Marks & Spencer to gain competitive benefit at global level?
a) Yes
b) No
Q6) What are current requirement of Marks & Spencer for conducting or maintaining its
operations at international level?
a) Skilled Workforce
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b) Advancement in Technology
c) Proper training sessions
Q7) What is impact of globalisation in making Marks & Spencer successful?
a) Gives Access to a Larger Market
b) Provides Cheaper Goods for Consumers
c) Technology
Q8) What complexities Marks & Spencer face when conducting the business at
international level?
a) Lack of Financial Control
b) Unfamiliar culture
c) Causes Fluctuation of Prices
Q9) What are major factors which influence Marks & Spencer to internationalized its
business operations?
a) Competitor efficiency
b) Finance
c) Economic Environment
Q10) Give suggestions for business improvement to improve market share and achieve
competitive advantage globally.
Q1) Do you have any knowledge about the idea of globalisation? Frequency
Yes 32
No 10
Q2) What advantages Marks & Spencer can get from
globalisation?
Frequency
Economies of scale 15
Lower costs 12
Greater Competition 13
Q3) In which manner the globalisation affect on business success? Frequency
11

Positive 28
Negative 12
Q4) What are the important resources needed for making the
business globalise?
Frequency
Human resource 18
Financial resource 10
Technological 12
Q5) Is globalisation help Marks & Spencer to gain competitive
benefit at global level?
Frequency
Yes 30
No 10
Q6) What are current requirement of Marks & Spencer for
conducting activities at international level?
Frequency
Skilled Workforce 14
Technology Advancement 16
Proper training sessions 10
Q7) What is impact of globalisation in making Marks & Spencer
successful?
Frequency
Gives Access to a Larger Market 10
Provides Cheaper Goods for Consumers 19
Technology 11
Q8) What complexities Marks & Spencer face when conducting
business at global level?
Frequency
Lack of Financial Control 18
Unfamiliar culture 14
Causes Fluctuation of Prices 8
12

Q9) What are the major factors which influence Marks & Spencer
to internationalized its business operations?
Frequency
Competitor efficiency 20
Finance 12
Economic Environment 8
THEME 1: Aware about globalisation?
Q1) Do you have any knowledge about the idea of
globalisation?
Frequency
Yes 32
No 10
Interpretation: From the above graph it was concluded that 32 respondents said that they have
information regarding the globalization and its advantages. There are also 10 respondents and
they aren't aware of the globalization and its effect on the success of the sector.
THEME 2: Benefits of globalisation to business
13
Yes No
0
5
10
15
20
25
30
35 32
10
Column B

Q2) What are benefits of globalisation to Marks &
Spencer business?
Frequency
Economies of scale 15
Lower costs 12
Greater Competition 13
Interpretation: Under this, globalisation is helpful for business in many different methods.
According to opinion of 15 respondents that Marks & Spencer can get the advantages gain from
globalisation is economies of scale because it allows the company to reduce costs that will help
in support the economic growth. 12 respondents stated that globalisation is helpful in reduce
costs of products which are offering to consumers. According to 13 respondents that the
domestic monopolies are mainly used to protected through lack of competition.
THEME 3: Globalisation impact on success of firm
Q3) In which manner the globalisation affect on business
success?
Frequency
Positive 28
14
Economies of scale Lower costs Greater Competition
0
2
4
6
8
10
12
14
16 15
12
13
Column B

Negative 12
Interpretation: From above mention graph, this has been stated that the globalisation develops
the negative and positive affect on success of firm. On the basis of 28 respondents that the
globalisation helps in developing the positive effect on business like it helps in develop strong
communication among two countries, technological innovation, economies of scale, enhance
target market etc. These all are helpful in enhance productivity. 12 respondents said that
globalisation also develops the negative impact on business in many ways like inequality, trade
imbalances, unemployment etc. These all are not beneficial for business of Marks & Spencer and
these all are disadvantages for company at global level.
THEME 4: Resources required in making the business globalise
Q4) What are the important resources needed for making
the business globalise?
Frequency
Human resource 18
Financial resource 10
Technological 12
15
Positive Negative
0
5
10
15
20
25
30 28
12 Column B

Interpretation: When performing the business activities globally, it is necessary that
organisation should have proper resources so that it can not face any kind of issue. It will help in
conducting the business internationally. According to view point of 18 respondents that human
resource is major resource, without manpower an organisation can not able to perform its
operations. On the other hand, it is main responsibility of human resource manager to recruit the
well qualified candidates and also give training for enhance capabilities can be enhanced. 10
respondents said that the financial resources are more required because without finance, Marks &
Spencer can not conduct its business operations. So, it is a responsibility of finance manager of
Marks & Spencer to arrange and manage funds effectively. There are 12 other respondents and
according to them technology is a major resource which company need to adopt in significant
manner.
THEME 5: Globalisation help Marks & Spencer to gain the competitive benefit
Q5) Is globalisation help Marks & Spencer ito gain the
competitive benefit at global level?
Frequency
Yes 30
No 10
16
Human resource Financial resource Technological
0
2
4
6
8
10
12
14
16
18
18
10
12
Column B

Interpretation: Under this, Marks & Spencer conduct its activities in many different countries
to enhance its market share. The globalisation is helpful for this firm to gain competitive benefit
at the international level. There are 30 respondents which said that globalisation helps company
to gain competitive benefit globally by providing the many different benefits. 10 respondents are
disagree with this.
THEME 6: Current requirement of Marks & Spencer for conducting its operations
Q6) What are current needs of the Marks & Spencer for
conducting its operations internationally?
Frequency
Skilled Workforce 14
Technology Advancement 16
Proper training sessions 10
17
Yes No
0
5
10
15
20
25
30
30
10
Column B

Interpretation: When company conduct the operations at large level then it consider some of its
requirements. Under this, 14 respondents said that skilled workforce is necessary because they
have the knowledge about and will also able to perform the business. 16 respondents that
advancement in technology is helpful in performing activities. 10 respondents said that proper
training sessions are required because it helps in enhancing the knowledge and core
competencies of employees so they can able to perform business operations at the global level.
THEME 7: Globalisation impact in making the business successful
Q7) What is globalisation impact in making the business
successful?
Frequency
Gives Access to a Larger Market 10
Provides Cheaper Goods for Consumers 19
Technology 11
18
Skilled Workforce
Advancement in Technology
Proper training sessions
0
2
4
6
8
10
12
14
16 14
16
10
Column B

Interpretation: Under this, globalisation develop its impact on business from many different
ways. From given graph, there are 10 respondents and according to them globalisation provides
an opportunity to business regarding give access to large market. It is an effective way to
enhance sales as well as profit level of business firm. On the basis of 19 respondents that by
making the business globalise, Marks & Spencer can give its products at cheaper rate to
customers. There are 11 respondents which said that technology helps in develop the positive
effect on business and it also helps in making business more successful.
THEME 8: Complexities Marks & Spencer face when conducting business
Q8) What complexities Marks & Spencer face when
conducting the business globally?
Frequency
Lack of Financial Control 18
Unfamiliar culture 14
Causes Fluctuation of Prices 8
19
Gives Access to a Larger Market
Provides Cheaper Goods for Consumers
Technology
0
2
4
6
8
10
12
14
16
18
20
10
19
11
Column B

Interpretation: When company is conducting business operations globally then this faces issues
at international level. Under this, 18 respondents said that lack of the financial control is a main
problem because if company will not have finance then it can not able to perform its operations.
14 respondents re agree with unfamiliar culture issue because each country follows the different
culture. On the basis of 8 respondents that fluctuation in costs is a main problem that
organisation face when performing business activities at the global level.
THEME 9: Factors which influence Marks & Spencer to internationalized
Q9) What are main factors which influence Marks &
Spencer to internationalized its business operations?
Frequency
Competitor efficiency 20
Finance 12
Economic Environment 8
20
Lack of Financial Control
Unfamiliar culture
Causes Fluctuation of Prices
0
2
4
6
8
10
12
14
16
18
18
14
8
Column B

Interpretation: Among the 40 respondents, there are 20 people which said that efficiency of
rivals is a main factor that effects company for internationalized business operations. 12
respondents and according to them finance is a major factor because through which business
operations can be perform. According to opinion of 8 respondents that the economic
environment of other country can influence internationalized its business operations because in
some countries there are strict rile about the environment.
21
Competitor efficiency Finance Economic Environment
0
2
4
6
8
10
12
14
16
18
20
20
12
8 Column B

CHAPTER 5: RESERACH OUTCOMES
5.1 Conclusion
From the mention discussion this has been stated that globalisation is a broader area
concept that helps in growth as well as development of business operations. Under this,
globalisation helps in making business of Marks & Spencer successful. The business expansion
is a primary motive of any business firm in order to progress of business. It has been studied that
various conflicts and complexities faced through an organisation when conducting the business
internationally. Before performing the business in other country, this is required to analyse the
current market trends, culture, policies etc. Globalisation is ongoing procedure in which world
appears to more converging economically due to interdependence that free movement of
services, products and the people the across the boarders.
5.2 Recommendation
From above discussion, this has been recommended that globalisation is most important
concept that is applied on business in context to better implementation of business operations for
achieving for increasing profitability. Marks & Spencer is a large organisation and its main focus
on expanding the business for making its business successful. There are some recommendations
mention below:
 Marks & Spencer should be focus on its marketing activities or functions in regards to
grab attention of people at international level. It will help in attracting more people and
making business successful in an effective manner.
 It is necessary that company should be focus on developing better policies through which
it can find new ways to enter in international market and also target new consumers.
 Marks & Spencer should consider the legislations of different emerging countries in
which can expand business easily.
 It can conduct investigation to know regarding existing rivals, analyse market, demands
of consumers etc.
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CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH
METHODOLOGY
6.1 Reflection
Present report is taken in to consideration on Globalisation can drive success of Marks &
Spencer business firm. It has more impact on activities as well as operations of company at the
wider scale. Research is based on the various techniques or methods which can help a researcher
in giving proper direction in order to satisfy basic research related activities. For conducting an
investigation, I used the qualitative method because this gives detailed information and in- depth
analysis. I used primary data collection method to developing questionnaire and the secondary
data has been included in conducting the literature review. There has been interpretivism
research philosophy used because it provide information and data through considering opinion of
writers.
6.2 Alternative research methodology
Investigation depends on specific problem and for address any issue, investigator requires
to follow structure that helps in give proper direction for complete research work. In order to
conduct this information, questionnaire as a research methodology used because this gives
reliable information about specific subject field. Under this, interview can be taken as the
alternative research methodology and under this alternative questions can be asked from the
respondents about chosen study area.
CONCLUSION
From above information, it has been concluded that the globalisation is growing
interdependence of economies, populations, culture of world. Under this mention research report
has been discuss about the globalisation concept with effective aims and objectives. Under this
report has been studied about the primary and secondary data collection methods. Present
research area helps organization or an individual to get proper knowledge or idea regarding
globalization concept and this develop also provide advantages to business firm at international
level.
23

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