Globalisation Can Drive Business Success

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS................................................10
CHAPTER 5: RESERACH OUTCOMES....................................................................................22
CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH METHODOLOGY.................23
CONCLUSION .............................................................................................................................23
REFERENCES..............................................................................................................................24

TOPIC: GLOBALISATION CAN DRIVE BUSINESS SUCCESS
CHAPTER 1: INTRODUCTION
1.1 Research Overview
Globalization is a mechanism by which corporations and many other organizations grow
their global impact. This is a term that is used to explain social, economic and political
interaction across political and cultural boundaries. It is considered through some as form of
expansion of capitalist that change desegregation of the national as well as local economies in to
unregulated and global economy. Generally, it is a phase of economic integration and interaction
linked to cultural and social dimensions (Asongu and De Moor, 2017). In this sense,
globalization means opening up nationalistic and local viewpoints to the larger viewpoint of an
integrated and autonomous world with the free flow of goods, services and resources. Aim of
globalisation is to make secure the social- economic development as well as integration of people
in world through flow of knowledge, services etc. outside the boundaries.
1.2 Research Background
Globalisation necessary concept that has became main aspect in the business from last
few decades. It impacts on organisational life, environment, economy and social group. Under
this, globalisation is seen as active and conscious procedure of expand the business across
borders of states. Globalisation seeks to transform the existing international economic system in
order to unified global economies system (Auer, Borio and Filardo, 2017). The Globalization
seeks to ensure the benefits of tree trade, fair participation in sustainable growth and free market
access for all the people. This helps for large as well as small business firms to enhancing
business operations, and attain competitive advantages.
Marks & Spencer is a British Multinational retailer and its headquarter is in Westminster,
London. This firm is specialised in selling the clothing, luxury food items and home goods. The
aim of this firm for making the business globalise for gaining the high revenue and attaining the
competitive advantage at international level (Bende-Nabende, 2017). Marks & Spencer company
considered its customers as primary concern and its main focus on attracting more people
through providing goods and services on the basis of their demands at wider scale. On the other
hand, motive of this company is to develop awareness about its offerings at international level in
order to maintain the better brand image at international and domestic market.
1.3 Rationale
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Present investigation taken in to consideration on the “Globalisation can drive business
success.” Globalisation is wider area that performs effective role in order to developing business
functions in significant way. Reason for doing present investigation topic is to creating a better
knowledge base of a person in domain of importance of globalisation. Present investigation
assess in give relevant or accurate details in context to necessary components of globalisation
within business operations. It is helpful in enhancing knowledge base, skills of an individual
regarding conducting an investigation (Cabello and et. al., 2016). On the other hand, another
reason of conduct this investigation is to develop proper theoretical framework that assess in
analysing globalisation consequences and its impact on making the business successful at
international level.
1.4 Aim
“To identify importance of globalisation and its impact on making business successful.”
A study on Marks & Spencer.
1.5 Objectives
 To understand the concept of globalisation and its benefits on Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks & Spencer.
 To determine complexities which Marks & Spencer face at the time of globalising its
business.
1.6 Questions
 What is globalisation concept and also its advantages to Marks & Spencer?
 What is current global requirement for Marks & Spencer?
 What is impact of globalisation in success of Marks & Spencer?
 What are complexities which Marks & Spencer face at the time of globalising its
business.
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CHAPTER 2: LITERATURE REVIEW
This is an necessary part of study and is regarded as a basic review on particular field of
the published sources. This refers to the scholarly paper which integrates current knowledge by
including of the relevant findings and providing the theoretical contribution to the particular
subject area. In this part of research, secondary data is used and collected from different sources
for an instance internet sources, books, articles, magazined and others. These all will help in
gather relevant information and provide positive outcomes.
2.1 Concept of globalisation and its benefits on Marks & Spencer
On the basis of Pettinger (2017) it has been concluded that Globalization is a phase of
growing, spreading and also rising industry, technology, and services worldwide. It is related to
the growth of the various companies into global markets. Globalisation is helpful for business to
enhance connectivity as well as interdependence of business in worldwide markets. Marks &
Spencer is a biggest retailer and this has around 150 stores in around 30 countries consisting 130
franchises which operating across globe. The core objective of this company in making business
globalise in order to meet with expectation of consumers. Advantages of Globalisation mention
below:
Economies of scale- Under this, domestic monopolies will face the international
competition. It leads to more reduction in cost of customers. Globalization helps Marks &
Spencer to understand in the light of economies of scale that it can reduce costs that help sustain
the country's economic growth (Wright, 2016).
Lower costs- Globalisation makes easier for firm to outsource part of production process
to other countries with the reduced labour costs. In addition to this, Marks & Spencer can use of
latest technology in order to communicate with people in all; around the world and aware them
about the available or and innovate products.
Greater Competition- More profitability can gain through Marks & Spencer firm with
the help of enhancing skills, sharing information, ideas and using advanced technology across
globe. Through this, Marks & Spencer can gain the competitive benefits and also cam face
challenges to increase its market share.
2.2 Current global requirement for Marks & Spencer
Globalization is the most important concept in this present era and plays a crucial role in
the growth of organizations of large and small scale. Marks & Spencer is United Kingdom's
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largest British multinational retailer and its aim is to raise the level of business income. On the
basis of KUEPPER, (2018) core aim of Marks & Spencer is to meeting consumers expectations
and also providing them high quality of goods so that they can be attracted. It has wide range of
the return on food items and also earn trust of consumers. In addition to this, there is more
impact of globalisation in formulation of the internationalization strategies. The customers from
different countries are various because of varying culture, income level, economic development
etc. In this case, Marks & Spencer does not use centralised operating strategies instead of
combine with other firms by mergers. This firm is operating its business at global level and
maintaining its brand image and position, various global requirements are mention below:
Advance technology- It is an important aspect that is necessary to considered through
companies in order to maintain trading options of company in an effective manner. In modern
era, technology has wider impact on trading functions and operations of an organisation. Marks
& Spencer execute the high technology and tools for maintaining production function of
company. This firm uses the retail technology that permit retailers for examine sales trends and
also match them with needs of consumers (Sutcliffe and Glyn, 2019).
Skilled workforce- Under this, it is necessary for company to maintain its workforce in
context to operate functions of business. The Marks & Spencer is large size firm and this operate
business at international level so it manage its workforce effectively and hire the skilled and well
qualified staff members.
2.3 Impact of globalisation in success of Marks & Spencer
On the basis of opinion of Bhasin (2019), globalisation is process by which interaction
and integration of countries, people and companies across globe. Globalisation impact in making
the business successful of Marks & Spencer mention below:
Gives Access to a Larger Market- Through globalisation, Marks & Spencer company can
enhance its customer base and target new market place in other countries. It will help in enhance
sales as well as earn more profit.
Provides Cheaper Goods for Consumers- Due to globalisation, many of business
organisations are moving to those areas when the production cost is low. Through this, firm is
able to provide its goods to consumers on minimum cost. From this they can be retain at market
place and enhance profitability (Rupert and Smith, 2016).
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