Role of Eco-Friendly Initiatives in Consumer Decision Making in Hospitality Industry

Project

Topic: To evaluate the role that eco-friendly initiatives, strategies and policies have upon
consumer decision making within a hospitality industry: A study on Hillier restaurant
Syon Park
CHAPTER 1: INTRODUCTION
1.1 Rationale
The rationale for conducting the study on this topic is such that there are many eco-
friendly initiatives and strategies which need to be taken within hospitality industry because it
has a direct impact over the customer decision-making. Also, this in turn recognized as a
research issue because if the hospitality industry does not focus upon such things then it creates
negative impact upon the business performance and lower down customer retention rate.
Therefore, with the help of the thematic data analysis, scholar is able to analyze different eco-
friendly initiatives and it assists to create positive impact over the customer behavior.
1.2 Research questions
Q1: What is the trend of eco-friendly strategies within hospitality industry?
Q2: What is the influence of eco-friendly strategies upon Hillier restaurant Syon park’s customer
decision-making process?
Q3: What are the challenge facing by Hillier restaurant Syon Park pertaining to implementing
eco-friendly practices?
1.3 Research aim and objectives
The aim of the study is to examine the role of eco-friendly initiatives, strategies and policies
within Hillier restaurant Syon Park consumer decision-making.
Objectives:
 To investigate the trend of eco-friendly strategies within hospitality industry.
 To analyse the influence of eco-friendly strategies upon Hillier restaurant Syon park’s
customer decision-making process.
 To identify the challenge facing by Hillier restaurant Syon Park pertaining to
implementing eco-friendly practices.
 To recommend competent practices to Hillier restaurant Syon park regarding effectual
eco-friendly practices.
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1.4 Significance of the research
The importance of the research is to analyze different strategies and policies that helps to
affect the customer decision-making. The study will beneficial to other researchers who want to
study on this particular topic. So, they can use the content as a secondary research in order to
enhance the knowledge. On the other side, another significance of the study is to the companies
who operating within hospitality industry that helps to maintain the customer base by
implementing eco-friendly initiatives. Also, the study provide numerous ways that helps Hillier
restaurant Syon Park to implement accordingly in order to attract range of customers towards it,
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