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Research Project Assignment Globalisation (Doc)

   

Added on  2020-10-05

26 Pages6646 Words455 Views
Research Project

Table of ContentsCHAPTER 1: INTRODUCTION...................................................................................................1Research Aim..............................................................................................................................1Research Objectives....................................................................................................................1Research Questions.....................................................................................................................1Time scale...................................................................................................................................2CHAPTER 2: LITERATURE REVIEW ........................................................................................2Concept of globalization.............................................................................................................2Advantages of globalization employed by Marks and Spencer at global market.......................3Challenges faced by the company due to globalization at market place.....................................4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5Type of Investigation..................................................................................................................5Research Philosophy...................................................................................................................6Research Approach.....................................................................................................................6Research Strategy........................................................................................................................6Data collection............................................................................................................................7Research Design..........................................................................................................................7Sampling.....................................................................................................................................7CHAPTER 4: DATA ANALYSIS..................................................................................................8CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................19Conclusion.................................................................................................................................19Recommendation.......................................................................................................................20CHAPTER 6: REFLECTION........................................................................................................20REFERENCES..............................................................................................................................21.......................................................................................................................................................22

TITLE: “To determine the significance of globalisation concept in attaining organizationalsuccess at global level. A study on Marks and Spencer.”CHAPTER 1: INTRODUCTIONGlobalization is a vast concept which provide benefits to organization in which companycan operate their activities at global level with the aim of attaining competitive advantages. It canbe stated that global provide platform where in company make their operational more successfulat international level. Mainly, it increase competition level at market place by which firm servetheir quality services to large number of customers with the purpose of attaining theirsatisfaction. In addition of this, globalization not only related with economic aspect it hasincludes another elements such as cultural awareness, advancement of technology, freemovement of good and services and many more (Ayoub, 2015). Report is based on the Marksand Spencer, is British multinational retailer company that specialize in selling clothing, homeproducts and luxury food products in over the world. The main purpose of business organizationis to target new market in order enhance its market share. Current research includes its aims andobjectives which help sin undertaking whole study in systematic manner. Differentmethodologies is also mentioned in this report which aid in gathering relevant information. As aresult, It will aid in evaluating a valid conclusion which make research more successful. Research AimTo determine the significance of globalization concept in attaining organizational successat global level. A study on Marks and Spencer.”Research ObjectivesTo understand the concept of globalization. To evaluate the advantages of globalization employed by Marks and Spencer at globalmarket.To identify the challenges faced by the company due to globalization at market place.Research QuestionsWhat is the concept of globalization?What are the main advantages of globalization employed by Marks and Spencer at globalmarket?What are the challenges faced by the company due to globalization at market place?1

Time scaleIt is one of the important section of the research which help in completing entire activitiesin allotted time frame. In this, researcher set research task and schedule along with suitable timeso that they ca easily execute activities. This will aid in reducing the chances of arising any kindof issues. Along with this, time scale also provide the duration wherein project will be completedsuccessfully (Al Shobakib, Abu Amuna and Abu Naser, 2017). It directly contribute inimproving the chances of attaining positive outcomes within the research. In this Gantt chart isalso played a vital role in completing task activities of the research as it is a graphicalrepresentation through which researcher easily determine the competed research activities in asystematic manner. 2

CHAPTER 2: LITERATURE REVIEW This section is also played as a significant role on gathering research activities systematicmanner. Literature review is related with critical analysis of published sources and frameworkwhich help in giving summary, classification, comparison and evaluation of specified topic andarea. It is related with secondary data of collection which includes various sources such as books,journals, articles, online, newspapers and many more. By using this section, researcher easily3

gather relevant and reliable information which contributes in attaining positive outcomes. In thisall the brief evaluation is complete on the basis of different views and opinion of authors whohas experience towards the research topic. Concept of globalizationAccording to Baylis, Smith and Owens, (2017), Globalisation is a very common term intoday's world. Globalisation is an integration of economic, political, cultural and social relationacross the international boundaries. It allows companies to trade between countries without norestriction which enhance their potentiality to grow. In simple terms, it consider the whole worldas a one family and enhance the relationship among countries which leads to expansion andgrowth. Apart from this it improves the living standard of nation by encourage companies toadapt latest technology in order to enrich their productivity. By this it increases the competitionbetween companies and encourage them to introduce innovative technology and produce in orderto accomplish the organisational goal in an effective manner. Globalisation has big contributetowards the reduction of poverty by offering the employment which enhances the overallperformance of company as well as the economy of country. The increase in economictransaction across the globe improves country's GDP and influence them to develop newindustries. However, globalisation has positive and negative impact on country as well as incompany's growth. It allows companies to establish enormous industries and factories but at thesame time it leads to pollution in environment. However, it enables the company to identify thestrength and weakness in order to face the challenges from the competitors which helps them tocapture the market easily. Thus, globalisation is an integral part for company's growth as well ascountry's economic in order to maximise the profit with the optimum utilisation of resources. Advantages of globalization employed by Marks and Spencer at global marketAccording to Ayres, (2019), globalization consider as a process by which national andregional cultures, societies have become integrated by the global network of trade,communication and transportation. By implementing of globalisation concept, company caneasily improve the chances of attaining competitive advantage from its rival by offering betterservices into new market. As it provide opportunities to business organization to expand theiractivities with the aim of establishing positive brand image at global market place. Along withthis, one of the main advantage of globalisation concept is to increased the free trade,communication among nations along with technology development and many more. All these are4

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