Research Project

RESEARCH PROJECT

Research aim and objectives
AIM : To analyse the impact of social media on
consumer choice in the context of Primark.
Research objectives :
 To study the use of social media by Primark.
 To analyse the concept of consumer choice.
 To Analyse Impact of Social media on Consumer
choice in context of Primark.
 To recommend the ways that could be used by
Primark for influencing consumer choice through
social media.

Theme 1 : Customers are active user of social networking
sites such as Twitter, Facebook, Instagram and YouTube.
Sometimes Frequently Very frequently Never
0
2
4
6
8
10
12
14
16
5
14
11
10
Column C

Theme 2 : Customers frequently use social networking sites.
Frequently in a day Only Once in a day Few times in a week Once in a week
0
2
4
6
8
10
12
14
16
15
14
8
3
Column C