Factors Affecting Tourist Satisfaction and Impact on Hospitality Industry
VerifiedAdded on 2020/10/04
|24
|6234
|27
AI Summary
The provided assignment is a comprehensive analysis of factors influencing tourist satisfaction and their impact on the hospitality industry. The questionnaire-based research delves into various aspects such as customer service, employee satisfaction, and economic growth. It aims to understand how these factors contribute to the overall satisfaction of tourists and ultimately affect the growth and development of the hospitality industry.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Research Project
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Back Ground of the Research...........................................................................................1
1.3 Significance of Research..................................................................................................2
1.4 Research aim and Objectives............................................................................................2
1.5 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Distinctive ways through which an organisation will gain consumer satisfaction...........4
2.2 Elements which will hamper tourism satisfaction level in Trailfinders...........................5
2.3 Significance of tourism destination with industry of hospitality......................................6
2.4 Ways by which entire tourist satisfaction level will be developed..................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Type of investigation........................................................................................................8
3.2 Research design................................................................................................................8
3.3 Research Philosophy........................................................................................................8
3.4 Research Approach...........................................................................................................9
3.5 Data Sampling..................................................................................................................9
3.6 Data collection method.....................................................................................................9
3.7 Ethical consideration........................................................................................................9
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................17
5.1 Conclusion......................................................................................................................17
5.2 Recommendations..........................................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................21
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Back Ground of the Research...........................................................................................1
1.3 Significance of Research..................................................................................................2
1.4 Research aim and Objectives............................................................................................2
1.5 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Distinctive ways through which an organisation will gain consumer satisfaction...........4
2.2 Elements which will hamper tourism satisfaction level in Trailfinders...........................5
2.3 Significance of tourism destination with industry of hospitality......................................6
2.4 Ways by which entire tourist satisfaction level will be developed..................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Type of investigation........................................................................................................8
3.2 Research design................................................................................................................8
3.3 Research Philosophy........................................................................................................8
3.4 Research Approach...........................................................................................................9
3.5 Data Sampling..................................................................................................................9
3.6 Data collection method.....................................................................................................9
3.7 Ethical consideration........................................................................................................9
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................17
5.1 Conclusion......................................................................................................................17
5.2 Recommendations..........................................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................21
TITLE:
“To analyse effectiveness of achieving tourist satisfaction in hospitality sector: A case
study on Trailfinders”.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
In the recent period of time, basically each and every kind of association concentrate on
needs and demands of clients so that they will accomplish it within limited period of time.
Hospitality is much largest segment which covers many areas into this, such as visitor attraction,
transportation, catering, travelling, hotels and so forth. Level of satisfaction of each visitor is
much fundamental because this will be associated with tourism destination. Along with this, it
has been analysed that hospitality sector is growing continuously across the world by giving
compelling products and services (Han and Hyun, 2015). Additionally, this will be restructure
again; thus, proper satisfaction level will be given to clients by fulfilling their requirements and
wants. Trailfinders is a travel company which is set up in United Kingdom. They are operating
their business in more than 25 nations. Products and services of this firm is very qualitative
which assist to gain attention of numerous individuals towards them. In UK, there are numerous
places which will capture attention of numerous persons towards them, like Tower of London,
Westminster Abbey, Chester Zoo and many others. Additionally, there are many hotels like
Trailfinders, providing best services to visitors which help to improve their experience.
1.2 Back Ground of the Research
Tourism satisfaction is an essential factor which is related with an enterprise so that they
will acquire success and growth in sector of hospitality effectively. Trailfinders is providing best
goods and services to their clients in UK and many other countries. They are operating in more
than 25 countries with almost 20000 staff members. There are various attractive tourist
destination in United Kingdom which is providing proper satisfaction to visitors. This project is
going to evaluate appropriateness and effectiveness of attaining tourism satisfaction in
hospitality industry (Molina-Azorín and et. al., 2015). Therefore, it is must for company to cater
best sort of services to their consumers. Along with, manager has to know about the interest of
people as this helps the to improve their experience in an effective and efficient manner. The
main purpose of this assignment is to know about level of satisfaction of clients.
1
“To analyse effectiveness of achieving tourist satisfaction in hospitality sector: A case
study on Trailfinders”.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
In the recent period of time, basically each and every kind of association concentrate on
needs and demands of clients so that they will accomplish it within limited period of time.
Hospitality is much largest segment which covers many areas into this, such as visitor attraction,
transportation, catering, travelling, hotels and so forth. Level of satisfaction of each visitor is
much fundamental because this will be associated with tourism destination. Along with this, it
has been analysed that hospitality sector is growing continuously across the world by giving
compelling products and services (Han and Hyun, 2015). Additionally, this will be restructure
again; thus, proper satisfaction level will be given to clients by fulfilling their requirements and
wants. Trailfinders is a travel company which is set up in United Kingdom. They are operating
their business in more than 25 nations. Products and services of this firm is very qualitative
which assist to gain attention of numerous individuals towards them. In UK, there are numerous
places which will capture attention of numerous persons towards them, like Tower of London,
Westminster Abbey, Chester Zoo and many others. Additionally, there are many hotels like
Trailfinders, providing best services to visitors which help to improve their experience.
1.2 Back Ground of the Research
Tourism satisfaction is an essential factor which is related with an enterprise so that they
will acquire success and growth in sector of hospitality effectively. Trailfinders is providing best
goods and services to their clients in UK and many other countries. They are operating in more
than 25 countries with almost 20000 staff members. There are various attractive tourist
destination in United Kingdom which is providing proper satisfaction to visitors. This project is
going to evaluate appropriateness and effectiveness of attaining tourism satisfaction in
hospitality industry (Molina-Azorín and et. al., 2015). Therefore, it is must for company to cater
best sort of services to their consumers. Along with, manager has to know about the interest of
people as this helps the to improve their experience in an effective and efficient manner. The
main purpose of this assignment is to know about level of satisfaction of clients.
1
1.3 Significance of Research
It is important part of the whole research because it helps in determining specific
outcomes. Along with this, an inquiry is based on evaluating effectiveness of tourist satisfaction.
In case customers are satisfied with company products and services then retain form long period
of time towards the company. With the help of this firm attain competitive advantage form its
rivals. It is essential for researcher to locate all taste of consumers that they are facing at
marketplace. By this, various actions can be made in order to pull up interest of consumers in
their products or services for a longer period of time. This activity is going to directly affect
conditions of sales and profit of firm (Manhas and Tukamushaba, 2015).
Apart from this, it has been examined that organisation which is fulfilling needs and
wants of consumers in a proper manner will enhance sustainability of firms at marketplace. In
modern era, most of students and other people are looking forward to become an owner of travel
and tourism business. This sector has already taken a huge place in administrative market thus, it
is attracting most of people. Just like this, Trailfinders have already made a huge in all over
United Kingdom and trying to expand its business so that market share can get increases. Apart
from this, they are also looking forward to fulfil requirements of their clients by giving
appropriate services to hospitality services. Clean rooms of hotel, adventures trips, healthy
environment are some of facilities which can be given by this firm. Under this research,
investigator is focusing on bringing out determinations by which they can improvise customers
satisfaction level (Altinay, Paraskevas and Jang, 2015).
1.4 Research aim and Objectives
Aim: “To analyse effectiveness of achieving tourist satisfaction in hospitality sector: A case
study on Trailfinders.”
Objectives:
To identify distinctive ways through which an organisation will gain consumer
satisfaction.
To evaluate elements which will hamper tourism satisfaction level in Trailfinders.
To examine significance of tourism destination with industry of hospitality.
To suggest some ways by which entire tourist satisfaction level will be developed.
1.5 Research Questions
Research Questions:
2
It is important part of the whole research because it helps in determining specific
outcomes. Along with this, an inquiry is based on evaluating effectiveness of tourist satisfaction.
In case customers are satisfied with company products and services then retain form long period
of time towards the company. With the help of this firm attain competitive advantage form its
rivals. It is essential for researcher to locate all taste of consumers that they are facing at
marketplace. By this, various actions can be made in order to pull up interest of consumers in
their products or services for a longer period of time. This activity is going to directly affect
conditions of sales and profit of firm (Manhas and Tukamushaba, 2015).
Apart from this, it has been examined that organisation which is fulfilling needs and
wants of consumers in a proper manner will enhance sustainability of firms at marketplace. In
modern era, most of students and other people are looking forward to become an owner of travel
and tourism business. This sector has already taken a huge place in administrative market thus, it
is attracting most of people. Just like this, Trailfinders have already made a huge in all over
United Kingdom and trying to expand its business so that market share can get increases. Apart
from this, they are also looking forward to fulfil requirements of their clients by giving
appropriate services to hospitality services. Clean rooms of hotel, adventures trips, healthy
environment are some of facilities which can be given by this firm. Under this research,
investigator is focusing on bringing out determinations by which they can improvise customers
satisfaction level (Altinay, Paraskevas and Jang, 2015).
1.4 Research aim and Objectives
Aim: “To analyse effectiveness of achieving tourist satisfaction in hospitality sector: A case
study on Trailfinders.”
Objectives:
To identify distinctive ways through which an organisation will gain consumer
satisfaction.
To evaluate elements which will hamper tourism satisfaction level in Trailfinders.
To examine significance of tourism destination with industry of hospitality.
To suggest some ways by which entire tourist satisfaction level will be developed.
1.5 Research Questions
Research Questions:
2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
What are distinctive ways by which company will gain customer satisfaction?
What are those components which will hamper tourism satisfaction level in Trailfinders?
What are significance of tourism destination with industry of hospitality?
What are distinctive ways by which entire tourist satisfaction level will be developed?
3
What are those components which will hamper tourism satisfaction level in Trailfinders?
What are significance of tourism destination with industry of hospitality?
What are distinctive ways by which entire tourist satisfaction level will be developed?
3
CHAPTER 2: LITERATURE REVIEW
In this segment, it is required for investigator to carry out entire data as well as
information in an appropriate way and this will get published with assistance of many sources.
This section comprises entire info which is gather by the secondary method. Therefore, to gather
data two kinds of resources will be used which aid to render accurate as well as relevant
information which is linked with topic of research (Eid and El-Gohary, 2015). It has been
examined that this part of investigation is much precious for investigator because with aid of this
research topic will easily examined. Therefore, success and growth will easily get attained by an
organisation. Henceforth, views and thoughts from many writers and authors is taken.
2.1 Distinctive ways through which an organisation will gain consumer satisfaction
It is essential for every single sector in marketplace to locate areas by which satisfaction
level of consumers can get enhanced. Study of what exactly customer is looking for can lead a
firm to maximise its profit. Under this, it is also mandatory for organisations like Trailfinders to
give training and development sessions to its employees so that they can serve to its end users in
most effective and efficient way. Staff members are the one who directly interact with customers
and not the manager or a leader thus, it is necessary make workers familiar with aims and
objectives of company (Sørensen and Jensen, 2015).
By this, an individual will start working to the set target and this scenario will directly put
impact on brand image of the Trailfinders. Tourism sector faces so many changes at marketplace
like people prefer to go at cold places rather than a hot place if summers are running at their
home places. London Eye, Chester Zoo, Buckingham Palace, Tower of London, Big Ben are
some of places which mostly tourists likes to go. According to Karatepe and Karadas (2015),
competitive advantages can be gained by companies with the help of providing proper sort of
services to consumers as per their needs and wants. Away from this, feedbacks can also be taken
by Trailfinders in order to understand better the experience of customers. Company can use
various strategies to make them happy and these are mentioned beneath:
Provide desired destinations- Most of the time, visitors, tourists and business people
likes to see places which they have imagined. It is necessary in tourism sector to understand
clients requirements. Loyalty of consumers can get enhanced with this type of approach.
Treat visitors in better way- A knowledgable employee will start working in most
effective and efficient way. By this, he/she will better understand the market and needs of
4
In this segment, it is required for investigator to carry out entire data as well as
information in an appropriate way and this will get published with assistance of many sources.
This section comprises entire info which is gather by the secondary method. Therefore, to gather
data two kinds of resources will be used which aid to render accurate as well as relevant
information which is linked with topic of research (Eid and El-Gohary, 2015). It has been
examined that this part of investigation is much precious for investigator because with aid of this
research topic will easily examined. Therefore, success and growth will easily get attained by an
organisation. Henceforth, views and thoughts from many writers and authors is taken.
2.1 Distinctive ways through which an organisation will gain consumer satisfaction
It is essential for every single sector in marketplace to locate areas by which satisfaction
level of consumers can get enhanced. Study of what exactly customer is looking for can lead a
firm to maximise its profit. Under this, it is also mandatory for organisations like Trailfinders to
give training and development sessions to its employees so that they can serve to its end users in
most effective and efficient way. Staff members are the one who directly interact with customers
and not the manager or a leader thus, it is necessary make workers familiar with aims and
objectives of company (Sørensen and Jensen, 2015).
By this, an individual will start working to the set target and this scenario will directly put
impact on brand image of the Trailfinders. Tourism sector faces so many changes at marketplace
like people prefer to go at cold places rather than a hot place if summers are running at their
home places. London Eye, Chester Zoo, Buckingham Palace, Tower of London, Big Ben are
some of places which mostly tourists likes to go. According to Karatepe and Karadas (2015),
competitive advantages can be gained by companies with the help of providing proper sort of
services to consumers as per their needs and wants. Away from this, feedbacks can also be taken
by Trailfinders in order to understand better the experience of customers. Company can use
various strategies to make them happy and these are mentioned beneath:
Provide desired destinations- Most of the time, visitors, tourists and business people
likes to see places which they have imagined. It is necessary in tourism sector to understand
clients requirements. Loyalty of consumers can get enhanced with this type of approach.
Treat visitors in better way- A knowledgable employee will start working in most
effective and efficient way. By this, he/she will better understand the market and needs of
4
consumers. With the help of this, long term relationships can be maintained with customers. To
take effective decisions it is mandatory for management of Trailfinders to hit targets for a longer
time of period of time.
Through offer proactive consumer service- Locating needs helps firms to make effective
decisions. Application of a tourist company can help its consumers in many ways like proper
information can be gathered of place where tourist is willing to go (Guo, Barnes and Jia, 2017).
Apart from this, customer service process can aid in giving knowledge of topographic point
which client is looking for. Proactive schemes can be introduced by Trailfinders so that benefits
can be given to consumers according to their lifestyles.
2.2 Elements which will hamper tourism satisfaction level in Trailfinders
As per statements given by Pan (2015), business at tourist sector can get disturbed
through various elements. It mainly puts impact on giving satisfaction to consumers and it
creates problems while generating revenue. Thus, it is essential for researcher who look into
every single risk factor which can hamper situations. At marketplace, new companies are coming
on daily basis and because of this competition is also increasing in rapid manner. Therefore, it is
important for Trailfinders in tourism sector to keep on bringing new and innovative schemes so
that company can gain advantages like raise in profitability, competitive level, market share and
so on. In past few years, it has been located that United Kingdom's economical growth
percentage has been upgraded when people located that more profit can be earned than any other
sector. Trailfinders needs to see some element which may hamper the business activities and
these are mentioned beneath:
Heavy cost of tours and packages- Huge rates of packages may decrease the interest of
consumers in services of Trailfinders that they are giving. Customers look for getting the most
from company by giving less monitory. Therefore, it is essential for management of Trailfinders
to keep on locating areas in which they can reduce cost of packages and tours for their clients so
that benefits can be attained (Yang and Lau, 2015).
Ineffective services- If an employee is less skilful then possibilities are their that he/she
will not understand customers needs and work without efficiency. Along with this,
ineffectiveness will create issues in finding out places for their clients which will diminish the
interest of their consumers from services of Trailfinders.
5
take effective decisions it is mandatory for management of Trailfinders to hit targets for a longer
time of period of time.
Through offer proactive consumer service- Locating needs helps firms to make effective
decisions. Application of a tourist company can help its consumers in many ways like proper
information can be gathered of place where tourist is willing to go (Guo, Barnes and Jia, 2017).
Apart from this, customer service process can aid in giving knowledge of topographic point
which client is looking for. Proactive schemes can be introduced by Trailfinders so that benefits
can be given to consumers according to their lifestyles.
2.2 Elements which will hamper tourism satisfaction level in Trailfinders
As per statements given by Pan (2015), business at tourist sector can get disturbed
through various elements. It mainly puts impact on giving satisfaction to consumers and it
creates problems while generating revenue. Thus, it is essential for researcher who look into
every single risk factor which can hamper situations. At marketplace, new companies are coming
on daily basis and because of this competition is also increasing in rapid manner. Therefore, it is
important for Trailfinders in tourism sector to keep on bringing new and innovative schemes so
that company can gain advantages like raise in profitability, competitive level, market share and
so on. In past few years, it has been located that United Kingdom's economical growth
percentage has been upgraded when people located that more profit can be earned than any other
sector. Trailfinders needs to see some element which may hamper the business activities and
these are mentioned beneath:
Heavy cost of tours and packages- Huge rates of packages may decrease the interest of
consumers in services of Trailfinders that they are giving. Customers look for getting the most
from company by giving less monitory. Therefore, it is essential for management of Trailfinders
to keep on locating areas in which they can reduce cost of packages and tours for their clients so
that benefits can be attained (Yang and Lau, 2015).
Ineffective services- If an employee is less skilful then possibilities are their that he/she
will not understand customers needs and work without efficiency. Along with this,
ineffectiveness will create issues in finding out places for their clients which will diminish the
interest of their consumers from services of Trailfinders.
5
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Poor hospitality services- Inappropriate hospitality or services will reduce belief of
customers. Away from this, goodwill also gets lesser at marketplace because of reduction in
satisfaction level of consumers.
2.3 Significance of tourism destination with industry of hospitality
In hospitality sector, tourism destination plays an eminent part. There are numerous
places in United Kingdom, such as cultural, historical and natural which attract attention of many
people towards them. Thus, it is fundamental for government and respective authority to
maintain these places effectively. As indicated by (Dedeoğlu and Demirer, 2015), In UK several
individuals come from distinctive nations with the aim of travelling. They stay in some hotels
which is providing them qualitative services. In relation to Trailfinders, they are providing best
services to consumers which make their experience best. It is fundamental responsibility of
hospitality segment to provide appropriate accommodation facilities, fresh food, transportation
services etc. to travellers because it aids to retain them for maximum period of time. This will
help nation into their economical growth as well as enhancement.
As tourism sector is enhancing on continuous basis which help in providing employment
to local persons. As a result, they will be able to improve their living standard and in addition,
poverty line of nation will get diminished. According to Vujičić and et. al. (2015), hospitality
sector helps to provide increment to other local industry. As a result, economy will develop on
entire basis. This segment assists to improve revenue of country and by using that fund they will
maintain historical and cultural places in an effective way. People come from distinctive nations
to visit which improve earnings in foreign currency. Many persons visit some other destination
because of their traditional culture and handicrafts so that this will help them to maintain it
effectually (Significance of Research, 2018).
2.4 Ways by which entire tourist satisfaction level will be developed
According to Bowie and et. al. (2016), it is essential for company to provide proper
satisfaction to their clients because they are considered as end user of any product and services.
It is must for manager of company to determine their needs and wants so that they will fulfil
according to their demand. Along with, they will modify their goods and services because it aids
to enhance effectiveness of their items. Henceforth, there are various ways which will provide
maximum satisfaction to consumers, which are stated as beneath:
6
customers. Away from this, goodwill also gets lesser at marketplace because of reduction in
satisfaction level of consumers.
2.3 Significance of tourism destination with industry of hospitality
In hospitality sector, tourism destination plays an eminent part. There are numerous
places in United Kingdom, such as cultural, historical and natural which attract attention of many
people towards them. Thus, it is fundamental for government and respective authority to
maintain these places effectively. As indicated by (Dedeoğlu and Demirer, 2015), In UK several
individuals come from distinctive nations with the aim of travelling. They stay in some hotels
which is providing them qualitative services. In relation to Trailfinders, they are providing best
services to consumers which make their experience best. It is fundamental responsibility of
hospitality segment to provide appropriate accommodation facilities, fresh food, transportation
services etc. to travellers because it aids to retain them for maximum period of time. This will
help nation into their economical growth as well as enhancement.
As tourism sector is enhancing on continuous basis which help in providing employment
to local persons. As a result, they will be able to improve their living standard and in addition,
poverty line of nation will get diminished. According to Vujičić and et. al. (2015), hospitality
sector helps to provide increment to other local industry. As a result, economy will develop on
entire basis. This segment assists to improve revenue of country and by using that fund they will
maintain historical and cultural places in an effective way. People come from distinctive nations
to visit which improve earnings in foreign currency. Many persons visit some other destination
because of their traditional culture and handicrafts so that this will help them to maintain it
effectually (Significance of Research, 2018).
2.4 Ways by which entire tourist satisfaction level will be developed
According to Bowie and et. al. (2016), it is essential for company to provide proper
satisfaction to their clients because they are considered as end user of any product and services.
It is must for manager of company to determine their needs and wants so that they will fulfil
according to their demand. Along with, they will modify their goods and services because it aids
to enhance effectiveness of their items. Henceforth, there are various ways which will provide
maximum satisfaction to consumers, which are stated as beneath:
6
Improve Quality: It is must for superior of firm to increase quality of their products as
well as services and for this, they will utilize some innovative ways. Latest methods and
techniques will be utilized by employer as it assists them into their success and growth.
Feedback: Manager of Trailfinders will acquire response from their clients because this
will help them to know about their experience. Therefore, they will easily improve their products
and services.
Analyse competitors: It is must for company to examine their contenders as this will
assist them to formulate effective strategies as well as policies appropriately. This will help them
to take advantages from rivals at marketplace and they will easily enhance profits.
7
well as services and for this, they will utilize some innovative ways. Latest methods and
techniques will be utilized by employer as it assists them into their success and growth.
Feedback: Manager of Trailfinders will acquire response from their clients because this
will help them to know about their experience. Therefore, they will easily improve their products
and services.
Analyse competitors: It is must for company to examine their contenders as this will
assist them to formulate effective strategies as well as policies appropriately. This will help them
to take advantages from rivals at marketplace and they will easily enhance profits.
7
CHAPTER 3: RESEARCH METHODOLOGY
It has been summarised that this part somewhat plays a vital role while pulling out a research
project. Under this, researcher can get information of various tools and techniques by which
desired objectives or goals can get hit in a specific time frame (Tussyadiah, 2016). Some of
elements under methodology are follows:
3.1 Type of investigation
In this, researcher takes decision that which investigation will help in grabbing
appropriate results. There are two type of method that can be utilised by an investigator and these
are qualitative and quantitative. Collecting data while considering quality can come under
qualitative method. Away from this, quantitative research method can be concluded through
various facts and figures. Both of these research differs from each other it is mandatory for
investigator to find which one is best in context of desired target. In this report, research worker
is going to use qualitative element so that better results can be gained in an appropriate sort of
manner.
3.2 Research design
Here, researcher prepares an overall plan and also sets time frame for every single
activity so that aim can get hit in given time period. It also gives opportunity to investigator to
carry out cost of research project. With the help of this, researcher gets a blueprint by which
he/she can go through many things like risk factors, considerations and it also give him/her
ability to make changes if project is not going on right way. Some of designs under this are
experimental, exploratory and descriptive. It is essential for management to locate the best option
by which positive results can be gained (Jin, Lee and Lee, 2015). Researcher is going to use both
qualitative and descriptive approach as this combination is best in nature so that pulling out set
target can become more easy.
3.3 Research Philosophy
Under this, philosophy can been used by researcher in order to get the results in a short
period of time. Positivism and interpretivism are two type of philosophies which can be utilised
by an investigator. With the help of this research worker can make out a plan by which mostly
give opportunity to under various aspects which are related to investigation that can put impact
while carrying out the outcomes. Here in this project, researcher has used Interpretivism
philosophy so that proper information or data can be carry forward while executing the research
8
It has been summarised that this part somewhat plays a vital role while pulling out a research
project. Under this, researcher can get information of various tools and techniques by which
desired objectives or goals can get hit in a specific time frame (Tussyadiah, 2016). Some of
elements under methodology are follows:
3.1 Type of investigation
In this, researcher takes decision that which investigation will help in grabbing
appropriate results. There are two type of method that can be utilised by an investigator and these
are qualitative and quantitative. Collecting data while considering quality can come under
qualitative method. Away from this, quantitative research method can be concluded through
various facts and figures. Both of these research differs from each other it is mandatory for
investigator to find which one is best in context of desired target. In this report, research worker
is going to use qualitative element so that better results can be gained in an appropriate sort of
manner.
3.2 Research design
Here, researcher prepares an overall plan and also sets time frame for every single
activity so that aim can get hit in given time period. It also gives opportunity to investigator to
carry out cost of research project. With the help of this, researcher gets a blueprint by which
he/she can go through many things like risk factors, considerations and it also give him/her
ability to make changes if project is not going on right way. Some of designs under this are
experimental, exploratory and descriptive. It is essential for management to locate the best option
by which positive results can be gained (Jin, Lee and Lee, 2015). Researcher is going to use both
qualitative and descriptive approach as this combination is best in nature so that pulling out set
target can become more easy.
3.3 Research Philosophy
Under this, philosophy can been used by researcher in order to get the results in a short
period of time. Positivism and interpretivism are two type of philosophies which can be utilised
by an investigator. With the help of this research worker can make out a plan by which mostly
give opportunity to under various aspects which are related to investigation that can put impact
while carrying out the outcomes. Here in this project, researcher has used Interpretivism
philosophy so that proper information or data can be carry forward while executing the research
8
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
project. Making effective decisions or choosing correct tool at right moment can help
investigator to pull up good upshot in regards to the research (Chan, Hsu and Baum, 2015).
3.4 Research Approach
Inductive and deductive are two type of research approach which can be used by the
investigator. Thus, it plays an important role while carrying out results by doing a proper sort of
approach. Under this research project, researcher has used inductive so that information can be
gathered under qualitative research type.
3.5 Data Sampling
This method is utilized by investigator to identify respondents number from entire
population. Researcher select individuals on random basis and this plays an eminent role because
with aid of this final outcome will be determined. There is two sampling methods which will be
utilized by researcher, such as probabilistic and non-probabilistic. In this research project,
Probabilistic sampling used by investigator. 50 customers are selected as a sample size for the
research.
3.6 Data collection method
There are two major tools i.e. primary and secondary, which will be utilized by
investigator so that he will gather information and data and along with conduct research
effectively. Therefore, company will attain desired targets which are connected to research in a
proper manner (Chan, Hsu and Baum, 2015). In this assignment, both methodologies are utilized
by investigator. Questionnaire is formulated by customers to know about their level of
satisfaction. Rather than this, literature review has been done as a secondary method. In this,
views of many authors has been taken.
3.7 Ethical consideration
This factor is much associated with research that is utilized to sort out entire issues and
problems which will arise during research. It is required for investigator to keep entire data and
information of answerers confidential. This cannot be disclose to another individual as this will
assist enterprise to attain targets and goals of research. Another major obstruction will be
associated with time and in addition cost. It has been examined that, researcher doesn't have
sufficient cost, resources and time to conduct activities related to research.
9
investigator to pull up good upshot in regards to the research (Chan, Hsu and Baum, 2015).
3.4 Research Approach
Inductive and deductive are two type of research approach which can be used by the
investigator. Thus, it plays an important role while carrying out results by doing a proper sort of
approach. Under this research project, researcher has used inductive so that information can be
gathered under qualitative research type.
3.5 Data Sampling
This method is utilized by investigator to identify respondents number from entire
population. Researcher select individuals on random basis and this plays an eminent role because
with aid of this final outcome will be determined. There is two sampling methods which will be
utilized by researcher, such as probabilistic and non-probabilistic. In this research project,
Probabilistic sampling used by investigator. 50 customers are selected as a sample size for the
research.
3.6 Data collection method
There are two major tools i.e. primary and secondary, which will be utilized by
investigator so that he will gather information and data and along with conduct research
effectively. Therefore, company will attain desired targets which are connected to research in a
proper manner (Chan, Hsu and Baum, 2015). In this assignment, both methodologies are utilized
by investigator. Questionnaire is formulated by customers to know about their level of
satisfaction. Rather than this, literature review has been done as a secondary method. In this,
views of many authors has been taken.
3.7 Ethical consideration
This factor is much associated with research that is utilized to sort out entire issues and
problems which will arise during research. It is required for investigator to keep entire data and
information of answerers confidential. This cannot be disclose to another individual as this will
assist enterprise to attain targets and goals of research. Another major obstruction will be
associated with time and in addition cost. It has been examined that, researcher doesn't have
sufficient cost, resources and time to conduct activities related to research.
9
CHAPTER 4: DATA ANALYSIS
Theme 1: Company is providing customized services to customers because it aids to cater
maximum satisfaction to them
Q1. What ways are adopted by company to provide maximum
satisfaction to clients?
Respondents
a) Resolve their issues quickly 10
b) Affordable prices with best quality 12
c) Treat consumers in better manner 8
d) Customized services 20
a) Resolve their issues quickly
c) Treat consumers in better manner
0
2
4
6
8
10
12
14
16
18
20
10
12
8
20
Column B
Interpretation: From above mentioned graph, it has been concluded that management of
Trailfinders improvise satisfaction level of customers through various ways. 10 of respondents
stated a team can be made that helps consumers in getting good experience and reducing or
removing problems that are being faced by customers. 12 out of 50 responder stated that prices
should be less of packages and tours. Apart from this, 8 people mentioned that greetings and
treating should be done in proper manner. Lastly, the most favourable decision which should be
considered by Trailfinders is modified services that can help in making profit at maximum level.
Theme 2: High cost is hampering tourist satisfaction level
Q2. Which elements are shackle tourist satisfaction level? Respondents
a) Inappropriate services 15
10
Theme 1: Company is providing customized services to customers because it aids to cater
maximum satisfaction to them
Q1. What ways are adopted by company to provide maximum
satisfaction to clients?
Respondents
a) Resolve their issues quickly 10
b) Affordable prices with best quality 12
c) Treat consumers in better manner 8
d) Customized services 20
a) Resolve their issues quickly
c) Treat consumers in better manner
0
2
4
6
8
10
12
14
16
18
20
10
12
8
20
Column B
Interpretation: From above mentioned graph, it has been concluded that management of
Trailfinders improvise satisfaction level of customers through various ways. 10 of respondents
stated a team can be made that helps consumers in getting good experience and reducing or
removing problems that are being faced by customers. 12 out of 50 responder stated that prices
should be less of packages and tours. Apart from this, 8 people mentioned that greetings and
treating should be done in proper manner. Lastly, the most favourable decision which should be
considered by Trailfinders is modified services that can help in making profit at maximum level.
Theme 2: High cost is hampering tourist satisfaction level
Q2. Which elements are shackle tourist satisfaction level? Respondents
a) Inappropriate services 15
10
b) High cost 25
c) Poor hospitality administration 10
a) Inappropriate services
c) Poor hospitality administration
0
5
10
15
20
25
Column B
Interpretation: Graph which is mentioned above is showing that huge cost of services
may directly put impact on reduction on consumers satisfaction. Most of respondents stated that
Trailfinders should reduce prices of services that they are offering to its customers. Apart from
this, 50 out of 15 examinee comprehended that services which are not appropriate in nature may
also become a reason of diminishing the interest of their clients. Lastly, a few expressed that
poor cordial reception may reduce brand image of this company at marketplace.
Theme 3: Tourist satisfaction aids to providing positive influence on hospitality sector
Q3. Is satisfaction of tourist providing positive impact on hospitality
segment?
Respondents
a) Yes 38
b) No 12
11
c) Poor hospitality administration 10
a) Inappropriate services
c) Poor hospitality administration
0
5
10
15
20
25
Column B
Interpretation: Graph which is mentioned above is showing that huge cost of services
may directly put impact on reduction on consumers satisfaction. Most of respondents stated that
Trailfinders should reduce prices of services that they are offering to its customers. Apart from
this, 50 out of 15 examinee comprehended that services which are not appropriate in nature may
also become a reason of diminishing the interest of their clients. Lastly, a few expressed that
poor cordial reception may reduce brand image of this company at marketplace.
Theme 3: Tourist satisfaction aids to providing positive influence on hospitality sector
Q3. Is satisfaction of tourist providing positive impact on hospitality
segment?
Respondents
a) Yes 38
b) No 12
11
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
a) Yes b) No
0
5
10
15
20
25
30
35
40
38
12 Column B
Interpretation: Hospitality plays vital role in tourism sector which should be understood
in an appropriate sort of manner. Preceding graph has mentioned that more than 75% of
respondents are in favour that proper given services to consumers may help in enhancing
satisfaction level. Positive results can be seen through various ways that aid in hitting targets of
company that can give benefits for a longer period of time.
Theme 4: With assistance of tourist destination economy of country will get developed
Q4. As per you, what is main significance of tourist place in
hospitality sector?
Respondents
a) Enhance knowledge and learning 15
b) Economical enhancement 22
c) Improvement of touristy segment 13
12
0
5
10
15
20
25
30
35
40
38
12 Column B
Interpretation: Hospitality plays vital role in tourism sector which should be understood
in an appropriate sort of manner. Preceding graph has mentioned that more than 75% of
respondents are in favour that proper given services to consumers may help in enhancing
satisfaction level. Positive results can be seen through various ways that aid in hitting targets of
company that can give benefits for a longer period of time.
Theme 4: With assistance of tourist destination economy of country will get developed
Q4. As per you, what is main significance of tourist place in
hospitality sector?
Respondents
a) Enhance knowledge and learning 15
b) Economical enhancement 22
c) Improvement of touristy segment 13
12
a) Enhance knowledge and learning
c) Improvement of touristy segment
0
5
10
15
20
25
Column B
Interpretation: From last few years, it has been examined that tourism sector is much
helping in enhancing the economical growth of United Kingdom. Under this as per above
mentioned graph: almost half of respondents stated that increase in tourism sector. With the help
of this, foreign business man can also get attracted towards nations that have strong economy.
Away from this, 50 out of 15 people stated that skills and knowledge can get increased. Lastly,
13 respondent expressed that development of tourist sector will only get developed and nothing
else.
Theme 5: High tourist satisfaction will render growth to country's economy
Q5. According to you, high satisfaction of tourist provide impact to
growth of economy of nation?
Respondents
a) Highly agree 25
b) Agree 10
c) Strongly Disagree 5
d) Disagree 10
13
c) Improvement of touristy segment
0
5
10
15
20
25
Column B
Interpretation: From last few years, it has been examined that tourism sector is much
helping in enhancing the economical growth of United Kingdom. Under this as per above
mentioned graph: almost half of respondents stated that increase in tourism sector. With the help
of this, foreign business man can also get attracted towards nations that have strong economy.
Away from this, 50 out of 15 people stated that skills and knowledge can get increased. Lastly,
13 respondent expressed that development of tourist sector will only get developed and nothing
else.
Theme 5: High tourist satisfaction will render growth to country's economy
Q5. According to you, high satisfaction of tourist provide impact to
growth of economy of nation?
Respondents
a) Highly agree 25
b) Agree 10
c) Strongly Disagree 5
d) Disagree 10
13
a) Highly agree
b) Agree
c) Strongly Disagree
d) Disagree
0
5
10
15
20
25
25
10
5
10
Column B
Interpretation: Business people, tourist, visitors, youth and others are the people who do
up down from one country to another. There purposes differs from each other. By this,
economical growth gets rapidly increases from time to time which is very beneficial for a
country. Half of respondents has mentioned and agreed that tourism sector can create
competitive advantages in all over world.
Theme 6: Customized services will help to capture attention of numerous people towards
company.
Q6. What are those measures which is adopting by company to gain
attention of other individuals?
Respondents
a) Economic cost 10
b) High quality of services and goods 10
c) Quick response 10
d) Customised services 20
a) Economic cost
c) Quick response
0
5
10
15
20
10 10 10
20
Column B
14
b) Agree
c) Strongly Disagree
d) Disagree
0
5
10
15
20
25
25
10
5
10
Column B
Interpretation: Business people, tourist, visitors, youth and others are the people who do
up down from one country to another. There purposes differs from each other. By this,
economical growth gets rapidly increases from time to time which is very beneficial for a
country. Half of respondents has mentioned and agreed that tourism sector can create
competitive advantages in all over world.
Theme 6: Customized services will help to capture attention of numerous people towards
company.
Q6. What are those measures which is adopting by company to gain
attention of other individuals?
Respondents
a) Economic cost 10
b) High quality of services and goods 10
c) Quick response 10
d) Customised services 20
a) Economic cost
c) Quick response
0
5
10
15
20
10 10 10
20
Column B
14
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Interpretation: There are various things which will be adopted by an enterprise to
capture attention of many individuals, such as best quality, customized services, affordable
prices, quick response and many others. From above graph it has been concluded that almost 20
individuals think that for this, they will render customized services to consumers. Approximately
10 respondents are in favour of economic cost, 10 persons are favouring high quality of goods
and services, but remaining said that they give quick response to consumers.
Theme 7: By provide training to staff members hospitality industry will achieve success
and growth
Q7. As per your viewpoint, how hospitality industries are attaining
development and growth?
Respondents
a) By providing training to staff members 30
b) Appoint experienced persons 5
c) Qualitative items and services 15
a) By providing training to staff members
c) Qualitative items and services
0
5
10
15
20
25
30
Column B
Interpretation: To improve working performance of workers manager will provide
training to them. It enables them to reduce unwanted cost and wastage from business procedure.
This will help them to maintain quality of goods and services in an effective way. From above
graph, it has been comprehended that almost 30 respondents think that they need to provide
training sessions to staff members because this will assist them into their growth and
development. Some individuals think that they need to appoint talented workers at workplace.
15
capture attention of many individuals, such as best quality, customized services, affordable
prices, quick response and many others. From above graph it has been concluded that almost 20
individuals think that for this, they will render customized services to consumers. Approximately
10 respondents are in favour of economic cost, 10 persons are favouring high quality of goods
and services, but remaining said that they give quick response to consumers.
Theme 7: By provide training to staff members hospitality industry will achieve success
and growth
Q7. As per your viewpoint, how hospitality industries are attaining
development and growth?
Respondents
a) By providing training to staff members 30
b) Appoint experienced persons 5
c) Qualitative items and services 15
a) By providing training to staff members
c) Qualitative items and services
0
5
10
15
20
25
30
Column B
Interpretation: To improve working performance of workers manager will provide
training to them. It enables them to reduce unwanted cost and wastage from business procedure.
This will help them to maintain quality of goods and services in an effective way. From above
graph, it has been comprehended that almost 30 respondents think that they need to provide
training sessions to staff members because this will assist them into their growth and
development. Some individuals think that they need to appoint talented workers at workplace.
15
Rather than this, 15 respondents think that they have to provide qualitative goods and services to
consumers.
Theme 8: Customer satisfaction level will help company to take benefits from rivals at
marketplace
Q8. Is clients level of satisfaction aid an enterprise to gain
competitive benefits from contenders?
Respondents
a) Yes 40
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Column B
Interpretation: To survive at marketplace, an enterprise has to formulate some effective
services which will help them to take benefits from rivals. By doing this, they will easily gain
success and growth. From above graphical presentation, it has been concluded that almost 40
respondents are favouring this argument, but remaining are totally against of this.
Theme 9: Discount is an effective tool which is using by an enterprise to gain attention of
other people
Q9. Which sort of techniques are using by organisation so that they
will be able to capture attention of other individuals?
Respondents
a) Discounts 30
b) Affordable prices 10
c) Entertainment activities 10
16
consumers.
Theme 8: Customer satisfaction level will help company to take benefits from rivals at
marketplace
Q8. Is clients level of satisfaction aid an enterprise to gain
competitive benefits from contenders?
Respondents
a) Yes 40
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Column B
Interpretation: To survive at marketplace, an enterprise has to formulate some effective
services which will help them to take benefits from rivals. By doing this, they will easily gain
success and growth. From above graphical presentation, it has been concluded that almost 40
respondents are favouring this argument, but remaining are totally against of this.
Theme 9: Discount is an effective tool which is using by an enterprise to gain attention of
other people
Q9. Which sort of techniques are using by organisation so that they
will be able to capture attention of other individuals?
Respondents
a) Discounts 30
b) Affordable prices 10
c) Entertainment activities 10
16
a) Discounts
b) Affordable prices
c) Entertainment activities
0
5
10
15
20
25
30
Column B
Interpretation: Company needs to provide some offers and extra services to their clients
because it aids to capture attention of many people towards them. As indicated by above
presented graph, it has been understood that according to 30 individuals, organisation is
providing discounts to clients which help to attract them. Approximately 10 persons are in favour
of that, this is due to their affordable price of goods and services. Instead of, 10 people attract
towards firm because of some entertainment activities in firm.
17
b) Affordable prices
c) Entertainment activities
0
5
10
15
20
25
30
Column B
Interpretation: Company needs to provide some offers and extra services to their clients
because it aids to capture attention of many people towards them. As indicated by above
presented graph, it has been understood that according to 30 individuals, organisation is
providing discounts to clients which help to attract them. Approximately 10 persons are in favour
of that, this is due to their affordable price of goods and services. Instead of, 10 people attract
towards firm because of some entertainment activities in firm.
17
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1 Conclusion
From the above report, it can be comprehended that organization require that they
adequate products and services to people. They need to deliver offerings through which
customers are satisfied and their requirements are fulfilled. As in tourism and hospitality sector,
it is necessary that management provide appropriate service to clients. By making workforce
competent, so that they deliver adequate services to customers. Companies which are operating
in this require to organise activities for tourists to make them happy with their services. For this,
management conduct training programs to enhance skills and abilities of workforce; so that they
adequate offerings to customers. Through this, firm is able to satisfy customers, as they provide
them quality products and services. These are enterprises which help in economic growth of
country. So, companies which are satisfying customers, is able to position themselves superior
than competitors. They even require to provide various deals, discounts and offers to gain
attraction of customers. As, if clients are satisfied by services which are given by firms in
tourism and hospitality industry. This will make them clients loyal towards their business, by
improving facilities as per need and wants of customers. This will help them to generate
adequate profit by making system function effectively. Thus, this benefit firm to enlarge business
and, according to market situation. Thereby, firm is able to grow and increase market share and
reputation; by delivering quality services to people. This help in constructing network between
various countries.
5.2 Recommendations
In tourism and hospitality sector, it is necessary that companies provide adequate
services to people. They require to keep updating tools and techniques, so that firm deliver
adequate products and services to clients. They even require to provide various packages to
attract people in respect to other rival firms. As, visitors which are happy by service of firm will
give its reference to their relatives. This will help company to attract people by giving them
various deals and offers. By giving adequate information to visitors about places which will be
shown to them and providing them data of package which will be be required. This help firm to
gain attention of visitors and enhance interest of travellers. By taking feedback from clients, to
acknowledge problems and issues faced by visitors. Thereby, making changes in system through
which company deliver adequate service to clients. Firm require to provide information to people
18
5.1 Conclusion
From the above report, it can be comprehended that organization require that they
adequate products and services to people. They need to deliver offerings through which
customers are satisfied and their requirements are fulfilled. As in tourism and hospitality sector,
it is necessary that management provide appropriate service to clients. By making workforce
competent, so that they deliver adequate services to customers. Companies which are operating
in this require to organise activities for tourists to make them happy with their services. For this,
management conduct training programs to enhance skills and abilities of workforce; so that they
adequate offerings to customers. Through this, firm is able to satisfy customers, as they provide
them quality products and services. These are enterprises which help in economic growth of
country. So, companies which are satisfying customers, is able to position themselves superior
than competitors. They even require to provide various deals, discounts and offers to gain
attraction of customers. As, if clients are satisfied by services which are given by firms in
tourism and hospitality industry. This will make them clients loyal towards their business, by
improving facilities as per need and wants of customers. This will help them to generate
adequate profit by making system function effectively. Thus, this benefit firm to enlarge business
and, according to market situation. Thereby, firm is able to grow and increase market share and
reputation; by delivering quality services to people. This help in constructing network between
various countries.
5.2 Recommendations
In tourism and hospitality sector, it is necessary that companies provide adequate
services to people. They require to keep updating tools and techniques, so that firm deliver
adequate products and services to clients. They even require to provide various packages to
attract people in respect to other rival firms. As, visitors which are happy by service of firm will
give its reference to their relatives. This will help company to attract people by giving them
various deals and offers. By giving adequate information to visitors about places which will be
shown to them and providing them data of package which will be be required. This help firm to
gain attention of visitors and enhance interest of travellers. By taking feedback from clients, to
acknowledge problems and issues faced by visitors. Thereby, making changes in system through
which company deliver adequate service to clients. Firm require to provide information to people
18
about offers and discounts through E-mail. This will help in keeping clients connected by taking
their suggestions and delivering them adequate information about its products and services. By
this, customers become loyal as they get good experience from firm's services. Besides this,
mobile can be used through which they can send information about offers to attract people. This
make customers feel connected with firm and position firm superior than competitors. For this,
they require to enhance satisfaction of visitors by delivering them adequate services. By
enhancing experience of clients, help tourism and hospitality sector companies to improve their
market image and share of firm in mindset of travellers.
19
their suggestions and delivering them adequate information about its products and services. By
this, customers become loyal as they get good experience from firm's services. Besides this,
mobile can be used through which they can send information about offers to attract people. This
make customers feel connected with firm and position firm superior than competitors. For this,
they require to enhance satisfaction of visitors by delivering them adequate services. By
enhancing experience of clients, help tourism and hospitality sector companies to improve their
market image and share of firm in mindset of travellers.
19
REFERENCES
Books and Journals:
Altinay, L., Paraskevas, A. and Jang, S. S., 2015. Planning research in hospitality and tourism.
Routledge.
Bowie, D. and et. al., 2016. Hospitality marketing. Taylor & Francis.
Chan, A., Hsu, C. H. and Baum, T., 2015. The impact of tour service performance on tourist
satisfaction and behavioral intentions: A study of Chinese tourists in Hong
Kong. Journal of Travel & Tourism Marketing. 32(1-2). pp.18-33.
Dedeoğlu, B. B. and Demirer, H., 2015. Differences in service quality perceptions of
stakeholders in the hotel industry. International Journal of Contemporary Hospitality
Management. 27(1). pp.130-146.
Eid, R. and El-Gohary, H., 2015. The role of Islamic religiosity on the relationship between
perceived value and tourist satisfaction. Tourism Management. 46. pp.477-488.
Guo, Y., Barnes, S. J. and Jia, Q., 2017. Mining meaning from online ratings and reviews:
Tourist satisfaction analysis using latent dirichlet allocation. Tourism Management. 59.
pp.467-483.
Han, H. and Hyun, S. S., 2015. Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management. 46. pp.20-
29.
Jin, N. P., Lee, S. and Lee, H., 2015. The effect of experience quality on perceived value,
satisfaction, image and behavioral intention of water park patrons: New versus repeat
visitors. International Journal of Tourism Research. 17(1). pp.82-95.
Karatepe, O. M. and Karadas, G., 2015. Do psychological capital and work engagement foster
frontline employees’ satisfaction? A study in the hotel industry. International Journal of
Contemporary Hospitality Management. 27(6). pp.1254-1278.
Manhas, P. S. and Tukamushaba, E. K., 2015. Understanding service experience and its impact
on brand image in hospitality sector. International Journal of Hospitality
Management. 45. pp.77-87.
Molina-Azorín, J. F. and et. al., 2015. The effects of quality and environmental management on
competitive advantage: A mixed methods study in the hotel industry. Tourism
Management. 50. pp.41-54.
Pan, F. C., 2015. Practical application of importance-performance analysis in determining critical
job satisfaction factors of a tourist hotel. Tourism Management. 46. pp.84-91.
Sørensen, F. and Jensen, J. F., 2015. Value creation and knowledge development in tourism
experience encounters. Tourism Management. 46. pp.336-346.
Tussyadiah, I. P., 2016. Factors of satisfaction and intention to use peer-to-peer
accommodation. International Journal of Hospitality Management. 55. pp.70-80.
Vujičić, D. and et. al., 2015. The relation between job insecurity, job satisfaction and
organizational commitment among employees in the tourism sector in Novi
Sad. Economic and Industrial Democracy. 36(4). pp.633-652.
Yang, F. X. and Lau, V. M., 2015. “LuXurY” hotel loyalty–a comparison of Chinese Gen X and
Y tourists to Macau. International Journal of Contemporary Hospitality
Management. 27(7). pp.1685-1706.
Online:
20
Books and Journals:
Altinay, L., Paraskevas, A. and Jang, S. S., 2015. Planning research in hospitality and tourism.
Routledge.
Bowie, D. and et. al., 2016. Hospitality marketing. Taylor & Francis.
Chan, A., Hsu, C. H. and Baum, T., 2015. The impact of tour service performance on tourist
satisfaction and behavioral intentions: A study of Chinese tourists in Hong
Kong. Journal of Travel & Tourism Marketing. 32(1-2). pp.18-33.
Dedeoğlu, B. B. and Demirer, H., 2015. Differences in service quality perceptions of
stakeholders in the hotel industry. International Journal of Contemporary Hospitality
Management. 27(1). pp.130-146.
Eid, R. and El-Gohary, H., 2015. The role of Islamic religiosity on the relationship between
perceived value and tourist satisfaction. Tourism Management. 46. pp.477-488.
Guo, Y., Barnes, S. J. and Jia, Q., 2017. Mining meaning from online ratings and reviews:
Tourist satisfaction analysis using latent dirichlet allocation. Tourism Management. 59.
pp.467-483.
Han, H. and Hyun, S. S., 2015. Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management. 46. pp.20-
29.
Jin, N. P., Lee, S. and Lee, H., 2015. The effect of experience quality on perceived value,
satisfaction, image and behavioral intention of water park patrons: New versus repeat
visitors. International Journal of Tourism Research. 17(1). pp.82-95.
Karatepe, O. M. and Karadas, G., 2015. Do psychological capital and work engagement foster
frontline employees’ satisfaction? A study in the hotel industry. International Journal of
Contemporary Hospitality Management. 27(6). pp.1254-1278.
Manhas, P. S. and Tukamushaba, E. K., 2015. Understanding service experience and its impact
on brand image in hospitality sector. International Journal of Hospitality
Management. 45. pp.77-87.
Molina-Azorín, J. F. and et. al., 2015. The effects of quality and environmental management on
competitive advantage: A mixed methods study in the hotel industry. Tourism
Management. 50. pp.41-54.
Pan, F. C., 2015. Practical application of importance-performance analysis in determining critical
job satisfaction factors of a tourist hotel. Tourism Management. 46. pp.84-91.
Sørensen, F. and Jensen, J. F., 2015. Value creation and knowledge development in tourism
experience encounters. Tourism Management. 46. pp.336-346.
Tussyadiah, I. P., 2016. Factors of satisfaction and intention to use peer-to-peer
accommodation. International Journal of Hospitality Management. 55. pp.70-80.
Vujičić, D. and et. al., 2015. The relation between job insecurity, job satisfaction and
organizational commitment among employees in the tourism sector in Novi
Sad. Economic and Industrial Democracy. 36(4). pp.633-652.
Yang, F. X. and Lau, V. M., 2015. “LuXurY” hotel loyalty–a comparison of Chinese Gen X and
Y tourists to Macau. International Journal of Contemporary Hospitality
Management. 27(7). pp.1685-1706.
Online:
20
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Significance of Research. 2018. [Online]. Available through: <https://www.wisdomjobs.com/e-
university/research-methodology-tutorial-355/significance-of-research-11336.html>.
21
university/research-methodology-tutorial-355/significance-of-research-11336.html>.
21
APPENDIX
Questionnaire
Name:
Age:
E- mail:
Contact number:
Q1. What ways are adopted by company to provide maximum satisfaction to clients?
a) Resolve their issues quickly
b) Affordable prices with best quality
c) Treat consumers in better manner
d) Customized services
Q2. Which elements are shackle tourist satisfaction level?
a) Inappropriate services
b) High cost
c) Poor hospitality administration
Q3. Is satisfaction of tourist providing positive impact on hospitality segment?
a) Yes
b) No
Q4. As per you, what is main significance of tourist place in hospitality sector?
a) Enhance knowledge and learning
b) Economical enhancement
c) Improvement of touristy segment
Q5. According to you, high satisfaction of tourist provide impact to growth of economy of
nation?
a) Highly agree
b) Agree
c) Strongly Disagree
d) Disagree
Q6. What are those measures which is adopting by company to gain attention of other
individuals?
22
Questionnaire
Name:
Age:
E- mail:
Contact number:
Q1. What ways are adopted by company to provide maximum satisfaction to clients?
a) Resolve their issues quickly
b) Affordable prices with best quality
c) Treat consumers in better manner
d) Customized services
Q2. Which elements are shackle tourist satisfaction level?
a) Inappropriate services
b) High cost
c) Poor hospitality administration
Q3. Is satisfaction of tourist providing positive impact on hospitality segment?
a) Yes
b) No
Q4. As per you, what is main significance of tourist place in hospitality sector?
a) Enhance knowledge and learning
b) Economical enhancement
c) Improvement of touristy segment
Q5. According to you, high satisfaction of tourist provide impact to growth of economy of
nation?
a) Highly agree
b) Agree
c) Strongly Disagree
d) Disagree
Q6. What are those measures which is adopting by company to gain attention of other
individuals?
22
1 out of 24
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.