Merits and Demerits of Globalization in the Airline Industry: A Case Study on Easy Jet

This presentation explores the positive and negative impacts of globalization on Easy Jet, a low-cost airline based in the UK. It examines how globalization influences the internal functioning of the company and its business activities.

Research Project
Title: To assess merits and demerits of the globalization within the business
activities of an organization functioning under Airline industry: A case study on
Easy Jet

Introduction
Background
 Globalization refers to the practice within which people, goods and
ideas are spread out across the globe, spurring for more interaction and
an integration between different countries culture, economies and the
government. The present report is based on Easy Jet, which is the low-
cost airline corporation that is based in UK. The company is having the
large portfolio he of its products and the services where its main aim is
achieving satisfaction of the customers. It offers holiday packages that
involves flight, parking stay, car renting, hotel etc. Furthermore, the
study will examine the positive and the negative impacts attached to
globalization that in turn influences the internal functioning of the
company.

CONTD..
Aims and objectives
Aim: To measures and research for the main opportunities and the drawbacks of the
globalisation for Airline industry: A study on Easy jet
Objectives
To continue to gain monies from funding both internationally and nationally to maintain
the passing of knowledge of climate change.
To Investigate how best to use the funding to raise world wide awareness of climate
change.
To get employees to research new technologies to solve the problems that the company is
trying to resolve.
Rationale: The main reason behind conducting this study is to examine the way in which
an Eden project could transfer its newly founded knowledge and ways for passing it at
worldwide level for tackling problem of the climatic change.

Literature review
In opinion of the Baars, (2016) , it has been reviewed that implications of the globalization
in their manifestations had been pro-founded for International air transport sector.
Globalization helps an organization creating a well known global presence across the globe
and also helps in expanding the business at world level which in turn improves the
profitability and the revenue of the company. However, Braun, (2013 also highlighted that
globalization is seen as myth as different countries follows different cultures and due to
this an enterprise can face challenges in maintaining and dealing with the cultural
differences.

Research Methodology
Research type In this research report, qualitative method has been used in order to determine all the qualitative elements attached
with the globalization. This method provides an appropriate review regarding impact of the globalization on the
business activity of the an entity.
Research approach With respect to this research study, inductive approach has been used by the scholar which best suits the qualitative
method.
Research
philosophy
Referring to this research, interpretivism philosophy is used by an investigator that includes interpreting the
components of the study. It also integrates the human interest within the study in an effective way.
Data collection The researcher has use both primary and secondary method for gathering data through conducting interviews,
questionnaire and journals, article, internet etc.
Sampling Mainly in this study, two sampling methods are been used that includes simple random sampling and the voluntary
sampling for taking benefit of both the techniques and in ignoring challenges effectively. Sample of 50 respondents
has been taken from the population.
Data analysis In order to conduct this study, scholar has made use of thematic analysis where several themes are been framed
relating to the impact of globalization on business activity of the firm.
Validity and
reliability
In making this report, an investigator has ensure in using the reliable sources of the population and the data for
making an accurate findings and the results.

Data Analysis
Theme 1: Gender identification Theme 2: Age

CONTD..
Theme 3: Customers very often fly with
an Easy Jet company
Theme 4: Respondents do not use other
organizations for flying

CONTD..
Theme 5: Mainly participants makes their
reservation through use of online
platforms
Theme 6: Online services of Easy Jet is
seen as very satisfied on part of the
respondents

CONTD..
Theme 7: Online checking service of Easy
Jet are been used by all the respondents
Theme 8: Rating of Easy jet services are
excellent

CONTD..
Theme 9: Rating for customer service of
Easy Jet
Theme 10: Easy Jet makes satisfactory
use of the technological advantages in
order to support the activities

CONTD..
Theme 11: Attendance of Easy Jet
company is seen as excellent
Theme 12: Tangible assets of Easy Jet
hare found as satisfactory

CONTD..
Theme 13: Excellent food and services is
been provided by Easy Jet
Theme 14: Easy Jet facilitates satisfactory
and good online services

Theme 15: Performance of the company is
excellent and effective

REFERENCES
Baars, J.(2016) Aging, globalisation and inequality.Oxon: Routledge.
Braun, D.(2013) Successful acquisition: a proven plan for strategic growth.
AMACOM: USA.
Burchell, B.(2005) System of production. London: Routledge.
Cooper, C and Hall, C.(2008) Contemporary tourism: an international approach.
Oxford: Routledge.
Dillard, J.(2019) 5 most important methods for statistical data analyses. Available
online at:
https://www.bigskyassociates.com/blog/bid/356764/5-Most-Important-Methods-F
or-Statistical-Data-Analysis
[Accessed: 21 March 2019].