Research Project - Internet importance in Business

Added on - 12 Nov 2020

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Research Project
Table of Contents1 INTRODUCTION........................................................................................................................12 LITERATURE REVIEW.............................................................................................................42.1 To ascertain the significance of Internet tools for enhance organisational value.............42.2 Major tools that can be utilise by Unicorn Grocery to market its products....................53 RESEARCH METHODOLOGY..................................................................................................64 DATA ANALYSIS AND INTERPRETATION..........................................................................75 FINDINGS TO STAKEHOLDERS...........................................................................................23Significance of Internet tools for enhance organisational value..........................................23Major tools that can be utilise by Unicorn Grocery to market its products........................246 RECOMMENDATIONS............................................................................................................247 ETHICS IN RESEARCH...........................................................................................................258 REFLECTION............................................................................................................................259 CONCLUSION...........................................................................................................................26REFERENCES..............................................................................................................................27
TITLE:To examine importance of various INTERNET tools for enhance organizationalvalue. A case study on Unicorn Grocery.1 INTRODUCTIONOverview of researchLarge number of department work in a business organisation and perform various rolesthat support entity to achieve it set goal and objective. Marketing is known as one of the mostfunction perform by every enterprise. This is the process in which various communication toolsare utilise by manager to make the target customers inform about company's product andinfluence them to buy the same (Büyüközkan and Arsenyan, 2012). This directly increase profitsof enterprise and help in sustain for long time period. For satisfy the needs of customers and toretain them for a longtime period it is very significant for business entity to create good relationswith them. Today internet is known as one of the most effective tool which help in improveeffectiveness of business operations as this provide various ways to enterprise to promote itsproduct in market (Durmuşoğlu and Barczak, 2011). Today almost every business organisationuse internet to market its products one of the main reason behind this is that today everyindividual use internet so this help in attract more customers towards company's product. Internetis the one which help buyers in identify and examine the products which they individual want tobuy. Unicorn Grocery a small grocery store based in United Kingdom is taken in this report forstudy. Main motive of entity is to increase its market share for generate more number of profits.Background of researchInternet is one of the most popular source which is use by every enterprise in order tomarket its product as this help entity in achieve its sales target. This is very useful tool for thefirms that operate on small level as with this they can expand their activities. Various type ofproducts are offer by Unicorn Grocery to satisfy the needs of customers. Manager do variousefforts to hire skilled candidates so they can perform their job roles and entity can better satisfythe needs of its customers. Proper training should be offer to employees to so they can useinternet and various tools in effective manner. One of the main benefit of use internet is that itsupport in increase awareness of product among large number of customers. With help ofinternet entity can communicate with its target customers in effective manner.Research Significance1
This part of research support investigator in define the actual purpose of carry outresearch. Under this researcher do various efforts to make the audience aware about worth ofstudy. Mainly research is done to study a issue or to find effective solution of research problem.Large number of data is gathered and analysed by researcher which help in understand theresearch topic (Ip, Leung and Law, 2011). This research is related with the importance of usevarious internet tools for the purpose of marketing and enhance organisational value. Mostpopular internet tools use by entity are mobile application, social media, online sites etc. whichare use by firms for promote their products in market.Research aimThis aspect of research highlight the main topic which is examine by researcher. Mainaim of this research is “To examine importance of various INTERNET tools for enhanceorganizational value.” A case study on Unicorn Grocery.Research objectivesThis is also known as one of the most significant and important part of every research.This reveal the goals that are determine by researcher before carry out research. Objectivesrelated with this research are as follows:To ascertain the significance of Internet tools for enhance organisational value.To determine the major tools that can be utilise by Unicorn Grocery to market itsproducts.To identify the major ways through which Unicorn Grocery can expand its businessactivities with help of internet.Research QuestionsThis aspect reveal the questions, research is carry out by researcher to get the answer ofthese questions. Questions related with this research are as follows:What is the significance of Internet tools for enhance organisational value?What are the major tools that can be utilise by Unicorn Grocery to market its products?What are the major ways through which Unicorn Grocery can expand its businessactivities with help of internet?Time scale2
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2 LITERATURE REVIEWThis is known as one of the most significant part of research because this supportresearcher in carry out an in depth study. It is the one which help in better understand the maintopic of research. Under this research, investigator take help of various articles, newspapers,journals and magazines in order to gather the data related with the main topic of research. Thishelp research worker in draw better conclusion.2.1 To ascertain the significance of Internet tools for enhance organisational valueKasemsap, (2016)concluded that today internet marketing play a significant role indevelopment and growth of a business enterprise. This is one of the most effective tool that canbe use by firms in order to get attention of large number of people. One of the main benefit ofinternet marketing is that it help firm in create a large customer base which increase profits ofcompany. Major benefits of internet marketing can be understood by the following points:Reach to large number of buyers:For increase the sale of its product, it is veryimportant for entity to make its customers aware about its offerings and internetmarketing help in do the same. With help of this Unicorn Grocery can increase its marketshare.Improve brand recall and brand awareness:As Unicorn Grocery is a small firm so byuse internet tools company can enhance its brand awareness and in this way can attractmore number of customers.As per the point view ofPantano, (2014), use of internet tools not only increase profitsof enterprise but at the same time enhance value of organisation. With use of internet tools ineffective manner, Unicorn Grocery can expand its business activities in new areas. Use ofinternet tools help in improve organisational productivity. Different digital tools are there thathelp in improve organisational productivity. Further, when company use digital tools then it help4
in attract large number of customers which increase sale of company's product and support firmto sustain in market for long term. Overall effective use of internet tool help firm in carry outmarketing process in adequate manner and this help in attract large number of customers.Another advantage of internet marketing is that it help in expand business activities in new areasprovide long term benefits to company.2.2 Major tools that can be utilise by Unicorn Grocery to market its productsLarge number of internet tools are there which can be use by Unicorn Grocery forpromote its products and services in market. In this way, company can attain its set salesobjective and can generate more number of profits. It is very important for manager to utiliseright tool as this support in get desired outcome. Major internet tools that can be use by UnicornGrocery can be understood by following points:Social Media: This is known as one of the most effective tool which can be use byUnicorn Grocery to promote its product. Various social media platforms are there such asFacebook, Twitter, YouTube and many more are use of large number of people. So withhelp of these channels firm can promote its product in market.Mobile application:As per the opinion ofQuinn, (2011), a business entity can launchits own mobile application as this help in large number of customers in minimum time. Itcan be said that it provide immediate results. Today, almost every individual use mobileapplication which help them in select the product as per there needs and requirements.With help of mobile application Unicorn Grocery can offer its services to million ofcustomers and in this way can increase the number of its profits. With this firm canprovide its services online which is very time saving and cost effective. One thing thatrequire to be consider by firm is that mobile application should be easy to use.Websites: This is one of the effective tool, by launch its website entity can reach to largenumber of customers. With this, customers can easily choose the services they want topurchase.All these are the major internet tools that can be utilise by Unicorn Grocery in order tomarket its products and influence individuals to buy the same. Before use a internet tool, it isvery essential for manager of Unicorn Grocery to analyse the advantages and cost related withevery tool. In this way company can adopt an effective tool to and can get all benefits related5
with internet marketing. With help of internet marketing company can reach to large number ofcustomers and can increase its market share.3 RESEARCH METHODOLOGYResearch method is known as different plans and tools utilise by researcher to conductresearch. It is very important for researcher to use right method and process as this directly affectthe quality of findings.Type of investigationAn individual can complete the research in various ways. Researcher use the type as perthe nature and scope of research topic. Qualitative and quantitative are the two major type ofresearch. Qualitative research is main based on tanima.khe quality of content gathered for thepurpose of complete the research. Under quantitative research, investigator collect and analysethe data in terms of figures, numerical terms (Parveen, Jaafar and Ainin, 2015). Qualitativeresearch method is use in this research because huge information is collected and examined inthis research for draw valid conclusion.Research DesignThis is known as the framework which highlight the pattern use by investigator to carryout research. It consists frame objectives, determine the method, cost and time require tocomplete the whole research project. Mainly there are three research design which can be use byinvestigator to complete the research. Descriptive, casual and exploratory are three researchdesign. Descriptive research design is taken in this research as this help in define problem andprovide various solutions of it.Research philosophyThis factor of research is related with collection and analysis of data. Interprtivism andpositivism are the two major approaches of research (Trainor and et. al., 2014). Interpritivismphilosophy of research is consider in this report for study as this help in examine the quality ofinformation.Research approachInductive and deductive are the two major approaches of carry out research. Deductiveapproach work from general to specific. One of the main goal of this approach remain to test thehypothesis with specific information (Quinn, 2011). Inductive approach is move form specific togeneral. This type of research start with some specific observations, investigator detect the6
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