The Implications of Digital Technologies on SMEs

Research Project

Table of Contents
TITLE: “The implications of digital technologies on SMEs”.........................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of research...............................................................................................................1
Rationale of Research.................................................................................................................2
Research Aim .............................................................................................................................2
Research Objectives....................................................................................................................2
Research Question.......................................................................................................................2
Time scale...................................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Concept of social media and how it can impact on building relations with customers..............5
Most effective social media tools which may help Quantum Technology in delivering right
information to consumers............................................................................................................5
Effective social media can help small business organisations at the time of promoting their
products and services..................................................................................................................6
Ways through which maximum number of customer's attention can be grabbed by Quantum
Technology..................................................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Data Collection............................................................................................................................8
Research Design..........................................................................................................................8
Research approach......................................................................................................................8
Research philosophy...................................................................................................................8
Types of Research.......................................................................................................................9
Data Sampling.............................................................................................................................9
CHAPTER 4: DATA ANALYSIS..................................................................................................9
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................22
Conclusion.................................................................................................................................22
Recommendation.......................................................................................................................23
CHAPTER 6: REFLECTION........................................................................................................23
REFERENCES..............................................................................................................................24

TITLE: “The implications of digital technologies on SMEs”.
CHAPTER 1: INTRODUCTION
Digital technology can be defined as an effective component which consists with ample
number of electronic equipments where data or information is being transmitted in the form of
different codes (binary code) (Anwarul Islam and Ikeda, 2014). In present research investigation,
firm this is being used to identify the impact of digital technology, i.e. Quantum Technology,
which is a small business firm QUANTUM TECHNOLOGY (UK) LTD, and was found in the
year of 2010. Company is providing marketing consultancy services to customers as per
requirements. On the other hand, overall research is going to focus on proposal which will
include research questions and literature review. Apart from this, research methods and
approaches to primary and secondary investigation as well. Analytical tool like questionnaire is
also going to keep its focus on company. Lastly, it will enclose alternative research
methodologies which will bring favourable outcomes for set objectives and topic.
Background of research
Conducting an investigation over set topic can help researcher in concluding right
objective over desired objectives. Over the years, it is being analysed that business firm's
perceptions have got changed and started focusing on customer values. Here, digital technology
or digitalisation has played an effective role which helped business organisations in building
much stronger relationships with consumers (Fitzgerald and et. al., 2014). Using social media or
its tools, a company like Quantum Technology, can easily communicate with customers with an
ease. Here, direct connection can be made with consumers where Quantum Technology can get
to know about exact needs and requirements of the company.
Importance can be seen in present context, with the help of background of set aim i.e.
impact of social media in enhancing customer base at global level. In past few years, it is being
analysed that there were ample number of business organisations that were following traditional
approach related to developing relationship with their customers. It was found that, those
approaches impacted negatively on their business where they did used to suffer through different
problems like decrease in consumer base and so on. In present context, Quantum Technology
have also kept its focus on different sections but they did not focused on building relationship
with customers and this impacted upon their sales and profit margins as well. In order to do so,
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firm have decided to adopt social media tool so that they may improve their own customer base
(Gamboa and Goncalves, 2014).
Rationale of Research
An investigation is being majorly be done by business firms when it comes in today's
market is becoming more rationale in nature and they even need quality in products which can
satisfy them in perfect way too. The main aspect of going with this research is too collect variety
of data related to importance of social tools that could help in achieving much more stronger
consumer base from existing one. QUANTUM TECHNOLOGY (UK) LTD is delivering
marketing related services to other business organisations that are looking forward to expand
themselves in different areas. Since, this organisation is doing business in domestic level only,
and through this, they are generating a moderate amount of revenue which cannot help them in
expanding their own business (Holliman and Rowley, 2014). Thus, they have decided to use
different social media tools like Facebook, Instagram and so on so that they can develop their
own customer base at international level as well.
Research Aim
“To measure the impact of social media in enhancing customer base at global level”. A
case study on Quantum Technology.
Research Objectives
 To evaluate overall concept of social media and its impact on building relations with
customers.
 To identify most effective social media tools which may help Quantum Technology in
delivering right information to consumers
 To determine how effective social media can be for small business organisation at the
time of promoting their products and services.
 To evaluate ways through which maximum number of customer's attention can be
grabbed by Quantum Technology.
Research Question
This section of report mainly stays enclosed with questions that need to be understood so
that objectives can be attained right on time. In present context, some of the research questions
are as:
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 What is the concept of social media and how it can impact on building relations with
customers?
 What are the most effective social media tools which may help Quantum Technology in
delivering right information to consumers?
 How effective social media can be for small business organisation at the time of
promoting their products and services?
 What are the ways through which maximum number of customer's attention can be
grabbed by Quantum Technology?
Time scale
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CHAPTER 2: LITERATURE REVIEW
It has been analysed that this section (Literature review) can help investigator in
developing their knowledge related to set objectives for conducting the overall investigation with
an ease. In depth knowledge can be developed of goals and objectives (Hussain, Al Nasser and
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