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Research Project on Travelodge

Added on - 20 Feb 2021

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Research Project
Table of Contents1. TITLE:-.......................................................................................................................................12. BUSINESS CONTEXT..............................................................................................................1Overview of research..............................................................................................................1Background of research..........................................................................................................13. PROJECT QUESTIONS.............................................................................................................24. CURRENT AND PRELIMINARY RESEARCH.......................................................................25. METHOD OF INQUIRY............................................................................................................36. IDENTIFY ETHICAL ISSUES THAT YOU MIGHT FACE....................................................37. PLANNING.................................................................................................................................3Gantt chart..............................................................................................................................38. PROFESSIONAL AND CAREER DEVELOPMENT SKILLS.................................................5REFERENCES................................................................................................................................6
1. TITLE:-“Identifying the influence of mobile technology in developing tourism basedorganisation.” A study onTravelodge.2. BUSINESS CONTEXTOverview of researchMobile technology refers to the way of communication through which communication isdone through cellular phones. In this, mobile phones, small computers are used which h raeconnected through internet connection. Mobile technology is the trend in which changes aretaking place with rapid speed because of frequent up- gradations. In current market, there isrequirement of complete and specific information about mobile technology through whichorganisation can use it in best and appropriate manner (Cohen, Prayag and Moital, 2014). Intravel and tourism sector, there are many people who visit different places, so in this case there isrequirement of complete and specific information about different destination, so people are ableto get heck information through one click. This research is based onTravelodgewhich is dealingin hotels & hospitality sector throughout UK. This organisation operates in hotels & hospitalityand provides budget hotel.Background of researchTravelodge provides its services across UK. In current era, technological development istaking place with rapid speed hence in this case mangers ofTravelodgeare using mobiletechnology with which they can get complete information properly. With use of mobiletechnology, not only organisation but also consumers can get knowledge about schedulehotelsaccording to their budgetetc. There are many organisations dealing inhotels & hospitalitysector, so in this case it is crucial forTravelodgeto accept and implement mobile technology inorganisation. On performance ofTravelodge, influence of digital technology can be positive ornegative, so it is essential to use mobile technology in appropriate manner. There are somefactors which has to be considered such as training, cost of installation, ratio of cost and profithas to be analysed by managers (Kim and Law, 2015).Aim:-To identify the influence of mobile technology in developinghotels & hospitalitybasedorganisation. A study onTravelodge.1
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