U8 Project: Social Media and Business Performance Analysis

This research project investigates the effective use of social media to achieve a competitive advantage for the ABC Company, an online business selling natural products. The study includes a literature review, a survey of relevant data, and the analysis of the data collected. The project explores several themes: the impact of social media on achieving a competitive advantage, the relationship between social media and organizational growth, the effect of social media on investment opportunities, and the impact of social media on sales of natural products. The research also addresses the company's current use of social media, its spending on social media, and the customer service experience. The project concludes with recommendations for improving the company's performance, sales, and operations, based on the findings of the research. References are provided to support the findings and recommendations.

Research Project
(Data analysis)

Cover content
• Introduction
• Theme 1
• Theme 2
• Theme 3
• Theme 4
• Theme 5
• Theme 6
• Theme 7
• References

Introduction
Research is such which does help in making corrective action and to
know effective use of social media on ABC Company. Even though the
social media is that which does help in earning higher profit and also
make convert to satisfy the demand and customers as well.

Theme 1
15
5
Yes
No
1.) Does social
media will help to
achieve
competitive
advantage?
Observation
Yes 15
No 5

Theme 2
17
3
Yes
No
2.) A better relation in
between the social media
and organisational growth
help company to earn
profit?
Obser
vation
Yes 17
No 3

Theme 3
14
6
Yes
No
3.) Social media increase
the chances of investment?
Observati
on
Yes 14
No 6

Theme 4
12
8
Yes
No
4.) Does social media help
in increasing the sales of
natural product?
Observ
ation
Yes 12
No 8

Theme 5
15
3
2
Yes
No
Don't know
5.) Does ABC
company
succeed in using
the social media
in proper
manner?
Observation
Yes 15
No 3
Don't know 2

Theme 6
16
3
1
Yes
No
May be
6.) Do ABC
Company spend a
huge amount on
social media?
Observation
Yes 16
No 3
May be 1

Theme 7
18
2
Yes
No
7.) Are you happy
with the serving
process of an
organisation?
Observation
Yes 18
No 2

References
 Denscombe, M., 2014. The good research guide: for small-scale
social research projects. McGraw-Hill Education (UK).
 Ghimire, K.B. and Pimbert, M.P. eds., 2013. Social change and
conservation (Vol. 16). Routledge.
 Duke, J.A., Cseke, L.J., Warber, S., Kirakosyan, A., Brielmann,
H.L. and Kaufman, P.B., 2016. Natural products from plants.
CRC press.

THANK YOU