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Customer Loyalty and Reward Schemes : Case Study on Tesco

   

Added on  2020-06-06

10 Pages3193 Words40 Views
Research Project(Proposal)
Customer Loyalty and Reward Schemes : Case Study on Tesco_1
Table of ContentsTITLE..............................................................................................................................................1AIMS AND OBJECTIVES.............................................................................................................1LITERATURE REVIEW................................................................................................................2Factors that are essential in process of consumer loyalty and rewards schemes....................2Effective elements that are related with consumer loyalty and reward schemes within Tesco. .2Importance of customers loyalty in developing organisational performance........................4Essential ways by which Amazon can sustain customers for long time................................4Implications and changes take place in Tesco club card........................................................4RESEARCH METHODOLOGY.....................................................................................................5Types of Investigation............................................................................................................5Research Design.....................................................................................................................5Research philosophy...............................................................................................................5Research Approach.................................................................................................................5Research Sampling.................................................................................................................6Data Analysis..........................................................................................................................6Ethical consideration..............................................................................................................6EXPECTED OUTCOME................................................................................................................6REFERENCES................................................................................................................................7
Customer Loyalty and Reward Schemes : Case Study on Tesco_2
TITLETo analyse appropriateness of customer loyalty and reward schemes and its influence onperformance as well as production of company: A case study on Tesco corporation.AIMS AND OBJECTIVESTo survive at marketplace, it is required for each organisation to develop qualitativeproducts and services for clients as this will assist them to gain trust and loyalty of them. Tescois a retail sector which are providing variety of items to customers; therefore, they will fulfil theirneeds and wants. Tesco is a retail store which is established in United Kingdom and providingmany types of products and services to people. There are various sort of loyalty sessions andrewards system is applied by manager in firm for consumers; thus, they will render themmaximum satisfaction. If quality of items are appropriate then, this will help organisation toattract more individuals towards it. It works as a motivation for staff members and they will fulfiltheir task with maximum effectiveness.Aim: To analyse appropriateness of customer loyalty and reward schemes and its influence onperformance as well as production of company: A case study on Tesco corporation.Objectives:To determine numerous elements which are required in procedure of reward scheme andconsumer loyalty.To examine distinctive components which are associated with consumer loyalty andreward scheme within Tesco.To identify significance of consumer loyalty in organisation performance.To advise ideas so that Tesco will retain clients for longer period of time.To determine the impact and changes which used to take place in Tesco club cards frompast few yearsResearch questionsWhat are those elements which are required in procedure of reward scheme andconsumer loyalty?What are distinctive components that are associated with consumer loyalty and rewardscheme within Tesco?What are significance of consumer loyalty in organisation performance?What are different ways that assist Tesco to retain clients for longer period of time?1
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