Factors Driving Employee Motivation and Retention at Shangri-La Hotel

This research proposal investigates the factors influencing employee motivation and retention within the Shangri-La Hotel. The study aims to analyze the importance of employee retention, identify factors driving turnover, and determine strategies for improving employee motivation and retention. The research explores the significance of employee retention, acknowledging the critical role of employees in the hotel's success. The literature review examines key themes, including the importance of employee retention, factors contributing to employee turnover (such as working environment and lack of growth opportunities), and strategies to boost motivation and retention, such as rewards and training. The methodology involves qualitative research, using an interpretivism philosophy and an inductive approach. Data collection includes secondary data review and primary data through surveys with Shangri-La Hotel managers, with thematic analysis employed for data interpretation. The report concludes with recommendations for enhancing employee motivation and retention, emphasizing the importance of a positive working environment and rewards. The research acknowledges limitations and offers an activity schedule for the research process. The research aims to provide valuable insights into employee management practices within the hospitality sector.

RESEARCH PROPOSAL

RESEARCH PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
CRITICAL REFLECTION..............................................................................................................1
RATIONALE..............................................................................................................................1
SIGNIFICANCE.........................................................................................................................1
RESEARCH BACKGROUND ..................................................................................................2
LITERATURE REVIEW ...............................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................3
LIMITATION AND RECOMMENDATION ................................................................................4
ACTIVITY SCHEDULE.................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Aim: To ascertain different factors that drive employee motivation and retention in
Shangri-La Hotel
Objectives:
 To analyses the importance of employee retention.
 To analyses different factor which drives employee turnover in the hotel.
 To identify factors that drive employee motivation and retention in Shangri-La Hotel.
 To recommend the best way through which Shangri-La Hotel retain and motivate
employee in the Hotel.
Research Questions:
 What are the importance which is enjoyed by hotel due to employee retention?
 What are different factor which drives employee turnover in the hotel?
 What are the factors that drive employee motivation and retention in Shangri-La Hotel?
 What is the best way through which Shangri-La Hotel retain and motivate employee in
the hotel?
CRITICAL REFLECTION
RATIONALE
The issue on the basis of which research is conducted is increasing employee turnover in the
recent past specially in Hospitality Industry. Reason for conducting research is that Shangri-La
Hotel is also facing the same problem in the hotel (Kumar, 2019). This research will help the
hotel in understanding the factor which is prompting the same. The reason for conducting the
research now is that there is a good trend of changes in the Hotel and it is very necessary for
every organization in industry to keep employee at their side.
SIGNIFICANCE
The biggest significance behind conducting the research is that it has helped the scholar in
understanding how the research is conducted and also can use the knowledge in conducting
different research. This research will help Shangri-La Hotel in overcoming the issue faced by the
organization and also this research will help the competitor in getting some sort of the basis on
which they can conduct the research to overcome the issue. LITERATURE REVIEW
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RESEARCH BACKGROUND
Employee are the key element in the success of the hotel as employee are the one who used to
carry out all the operation of the business. In the recent past it has been summarized that the
hospitality industry and retail industry are the two industry which has seen that the number of
employee leaving organization are increasing at rapid rate. The reason behind the same is the
level of satisfaction employee is enjoying in the organization (Flick, 2015). This report will help
Shangri-La Hotel in understanding importance of employee retention in the organization and
also will help the company in understanding the factor which increase employee turnover in the
organization and also will provide with the best way through employee retention and motivation
can be improved in the organization.
LITERATURE REVIEW
Theme 1: “Importance of employee retention”
As per the view point of Aruna, and Anitha, (2015 )employee are the key element in the success
of the hotel as employee are the one who used to carry out all the operation of the business. It is
very important for all the hotel to retain employee in the hotel as it provides variety of the
benefit. …Anitha, (2016) highlights that employee retention help the company in saving the cost
of the company. As hotel require to invest a huge amount of money at the time of recruiting new
employee and giving training to the employee in the hotel. Time is the another thing which is
saved by the hotel due to employee as recruiting new employee always require a time. Anitha,
(2016) is having the opinion that employee retention help the hotel in implementing the policy in
better way in the Hotel as the employee who are their with the organization for longer period of
time always build the bonding with the organization and are ready to adopt the change.
Theme 2: “ Different factor which drives employee turnover in the hotel”
Employee turnover is the situation when employee of the organization used to leave the
organization for the sake of new opportunity. As per the view point of Kossivi, Xu, and
Kalgora, (2016) there are many factor which drives the employee turnover. Working
environment is on of the same factor, as all the employee love to have a place where they feel
comfortable to work and hence if the working environment of the organization is not that good
than employee are tempt to leave the organization. Aguenza and Som, (2018) highlights that
Lack of growth opportunity is the another factor which drives the employee to look at new
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position as every employee used to have their own need and expectation and expect the
organization to full fill the same.
Theme 3: “ Factors that drive employee motivation and retention in Hotel”
Aguenza and Som, (2018)explains that there are many factor through which Hotel can drive the
employee motivation and retention in the organization. Reward is one of such factor as all the
employee always desire to have a greater value for the services they are rendering. Hotel always
have to make sure that they offer the variety of the benefit to the the employee in the hotel such
as incentive and extra wages for extraordinary work perform by employee. Kossivi, and
Kalgora, (2016) highlights that training and development on regular time interval also help the
Hotel in retaining the employee in the organization. As training used help the organization in
passing on the message to the employee that they care about the organization. Training also help
the employee in developing the skill set.
RESEARCH METHODOLOGY
Research type: In the field of the research qualitative and quantitative are two type of the
research type which is used by the researcher to carry out the research. Scholar will be using
Qualitative research type in this research as it will be difficult to carry out the outcome of the
research in the Quantitative way.
Research Philosophy: Their are two type of research philosophy which is used by the researcher
that is Interpretivism and Positivism. Scholar will be taking the help of Interpretivism philosophy
in this research as this philosophy used to support well for the type of research selected by the
researcher. Also it will help the scholar in understanding the Human interest also.
Research Approach: Researcher are having the two option of Research approach namely
Inductive and deductive. Scholar will be taking help of Inductive approach to find out the factor
which drives employee retention and motivation in the organization. As this approach is well
suited for the type of the research type selected by the organization.
Data Collection: Their are two type of data collection tool which can be used by the scholar
namely secondary and primary tool. Secondary data will be collected by the help of reviewing
the different books and journal related to the research topic. Primary data will be collected with
the help of the survey which will be conducted on the basis of the questionnaire which include
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both open ended and close ended question. The survey will be conducted on the 20 manager of
Shangri-La Hotel.
Sampling: Sampling is the method in which number of respondent are selected by the
organization for conducting the survey on the respondent. 20 manager of Shangri-La Hotel will
be selected as a sampling for the Hotel.
Data Analysis: Scholar will be taking the help of thematic tool to analyse the data which has
been collected with the help of the primary and secondary tool. Scholar will be presenting the
data in the form of different graph and pie.
LIMITATION AND RECOMMENDATION
The biggest limitation for the research was that the time period which was allotted to complete
the research was not enough but with the help of my colleague and team member scholar was
able to complete the same on time. Another limitation was that their were limited source to
gather the information for the purpose of conducting the research but with the help of analysing
skill scholar was able to get the best information available in the market.
After going through research it has been recommend that Hotel should motivate the employee by
giving good working environment and rewards to the employee so that they are not tempt to
leave the organization.
ACTIVITY SCHEDULE
Activity 1th
Week
2nd
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k
3rd
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4th
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11th
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Research
topic is
selected
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Concludes
Literature
Review
Tools used
to conduct
research
Methodolo
gy
Factors are
identified
After
factors are
determined
,
Questionna
ire is
prepared.
Collects
facts and
data of that
topic.
Analysed
them by
using
thematic
method.
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Rechecked
the data
and
nformation
before
submitting.
Submit the
final
report.
CONCLUSION
After going through the above report it has been summarized that retaining the employee is very
crucial for every organization in today's world as it provides the variety of the benefit to the
Hotel. After that it has been summarized that the employee retention in the organization can be
improved by motivating the employee by giving good rewards and also providing the best
working place to the employee to work in the Hotel.
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REFERENCES
Aruna, M. and Anitha, J., 2015. Employee retention enablers: Generation Y employees. SCMS
Journal of Indian Management. 12(3). p.94.
Anitha, J., 2016. Role of Organisational Culture and Employee Commitment in Employee
Retention. ASBM Journal of Management. 9(1).
Aguenza, B.B. and Som, A.P.M., 2018. Motivational factors of employee retention and
engagement in organizations. IJAME.
Kossivi, B., Xu, M. and Kalgora, B., 2016. Study on determining factors of employee retention.
Open Journal of Social Sciences. 4(05).p.261.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education. In
Critical Essays in Music Education (pp. 113-128). Routledge.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
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