Research Project Importance of Costumer Satisfaction | Ledbury Restaurant

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Research ProjectRELATIONSHIP BETWEEN CUSTOMER SATISFACTION ANDBUSINESS SUCCESS Reference: LEDBURY RESTAURANT LONDON
TABLE OF CONTENTS........................................................................................................................................................5Rationale.................................................................................................................................6Significance of the research....................................................................................................6Aim of the research................................................................................................................6Objectives of the study...........................................................................................................6Research questions.................................................................................................................6Literature Review...................................................................................................................7LO1. 1.1 Formulate and record possible research project outline specification....................71.2 Factors that contribute to the process...............................................................................71.3 Critical review of key references......................................................................................8Methodologies................................................................................................................................11Research Philosophy............................................................................................................11Research method..................................................................................................................11Research Instruments............................................................................................................11Research Nature....................................................................................................................11Research Design...................................................................................................................12Research Approach...............................................................................................................12Research Strategy.................................................................................................................12Sampling...............................................................................................................................12Ethical issues........................................................................................................................12c) Reliability and validity of research method.....................................................................131.5 Appropriate plan.............................................................................................................13Gantt Chart...........................................................................................................................13Data Analysis and interpretation....................................................................................................14Data analysis.........................................................................................................................14Data interpretation...............................................................................................................15Findings and discussions................................................................................................................19Conclusion and Recommendation.................................................................................................20REFERENCES..............................................................................................................................21
Appendix..............................................................................................................................23
Illustration IndexIllustration 1: Theme 1.....................................................................................................................9Illustration 2: Theme 2...................................................................................................................10Illustration 3: Theme 3...................................................................................................................11Illustration 4: Theme 4...................................................................................................................12Illustration 5: Theme 5...................................................................................................................13
Title:Title: customer satisfaction upon business success.Reference: Led bury restaurant London The aim of this project isTo identify the importance of customer satisfaction within the restaurant.To assess the relationship between customer satisfaction and business successTo determine different factors that can bring enhancement in the level ofcustomer satisfaction.Rationale:The rationale for selecting this topic The main aim of selecting this topic is to identify satisfaction level of customerupon business success in Led bury restaurant and this attains desired results.Through carrying out the research it helps in understanding the significance ofcustomer satisfaction in relation to attain desired success.Main task :MethodologyHow are yougoing toconduct yourresearch?I would be using: -Exploratory research by understanding the problem-data analysis-secondary research-primary research.Sources ofInformation:Primary Data:Secondary data References so far:Questions:1.What are the reasons .....?2.What are the current practices followed......3.Recommending .......Supervisor’s signature: ........................................ Date: ........................
Literature ReviewCustomer satisfaction is considered as the essence of any business enterprise. Therefore,service industry focuses upon improving the level of service quality so that more number ofcustomers can be attracted in order to enhance the sales and profitability of firm. It is significantof hospitality industry to identify the needs of customers so that they can provide those requiredgoods or service and thus attain desired results. Apart from this, it is essential for firm to enhanceemployee morale as it plays a crucial role in delivering quality services to improve client basewithin enterprise. Business needs to identify the expectations of customers and employee need todeliver the same so that satisfied customers always visit the restaurant again. It is essential forfirm to provide clients a memorable experience by delivering dynamic service quality andreceiving quick service response to bend the standard practices. It involves welcoming guest byoffering them a welcome drink and providing them customized menu item available in therestaurant. Customers want to feel they are give priorities and thus staffs needs to anticipate theneeds of clients and deliver the services accordingly (Karatepe and et. al., 2014).It involves different factors that helps in contributing results within the project thatinvolves customer satisfaction survey, employee encouragement methods etc. All such methodshelp in contributing to business success so that desired results can be attained. Customers areconsidered as the main essence of any firm and thus it is essential for firm to identify their needsand provide them proper products or services to attain satisfaction. Therefore, through satisfyingcustomer needs it helps firm to attain business success and give tough competition to rivals.Business provides proper training to their employees in order to enhance their skills andcapabilities so that they can render the best customer service to enhance customer base (Assafand Magnini, 2012). It assists in enhancing the sales and profitability of firm in market. Thereare different studies carried out in relation to particular topic which helps in assessing thatcustomer satisfaction is the crucial aspect within service industry and thus restaurant andhospitality businesses focus upon identifying individual needs in order to provide them propergoods or services and attain satisfaction. Here, top management of restaurant needs to encouragethe workforce in regard to attain customer satisfaction. Thus, it helps business to gain financialbenefits in the form of success (Athanasopoulou, 2012). Further, restaurant sector is mainly dependent upon the customer satisfaction. Assatisfied, clients will visit again for repeat purchase. Therefore, it is essential for business to

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