How Globalization Drives Business Success: A Case Study on Booths, UK

RESEARCH PROJECT

Table of Contents
Topic- How globalization drive business success. A case study on Booths, UK. ..........................1
1. INTRODUCTION...................................................................................................................1
Background to research area........................................................................................................1
Research aim & Objective...........................................................................................................1
Research questions.......................................................................................................................2
Rational for choosing topic-.........................................................................................................2
2. Literature review......................................................................................................................2
3. Methodology............................................................................................................................5
4. Timeline of the research activities...........................................................................................6
PART 2............................................................................................................................................8
Plan and design data collection tools to meet match research questions and hypothesis............8
Ethical implication connected to research. ...............................................................................10
Present findings with use of graphical interpretation. ..............................................................16
Reflect on research that how successful it has been done and recommend for having
improvement in future research. ...............................................................................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................28

Topic- How globalisation drive business success. A case study on Booths, UK
1. INTRODUCTION
Globalisation is set of procedure by which business or another organizations grow the
global effect or start the working on global ruler (Abrol, Prajapati and Singh, 2017). This process
included the opening up of local and national outlook towards broader perspective of the
interconnected or dependent which will be free transfer of goods and services throughout the
national and international borders. The research will be helpful in providing the importance of
globalization in growth and success of the business. Furthermore, this document will also help in
revealing the potential advantage of the Globalisation which derives the success of the trading
and supplying booths in UK (Abrol, Prajapati and Singh, 2017). This is the British leading super
market which is well known across the England's North West. This organization is a medium
sized company which operates in a sector dominated by large chains.
In addition to this, Research will be based on the concept of Globalisation which helps in
identifying various factors that contributes towards the sustainable development of the company
in international market. Also, The document presented different types influential factors from
different perspectives of varied authors. It will present the increasing trade across the borders of
goods and services. It will also provide the emergence of Global brands which is responsible for
the increasing level of labour migration between different countries.
Background to research area
The current assignment is founded on the theme of globalization that leads to drive
business success with aid of improving product and services, cost and price, target market and
technical adaption (Cramer, 2017). There are number of the components that influences the trade
of goods and services at multi-national boarders. It is research report that is based on business
activities of the Booths, UK as it retail based firm and provide grocery services to customers.
Hence, research is based on particularly with the growth in business and it also aids to
improve economic output by making process more efficient. It is effective term that relates with
the interconnectedness of people and businesses across the world.
In addition to it, globalisation is the process that is demarcated as allowed undertaking of
properties, facilities and people across the world (Oke, Aigbavboa and Ibitoye, 2017).
Research aim & Objective
Aim-
“To examine the influence of globalisation that how could it drives business success. A
case study on Booths, UK”

Objectives-
 To articulate the concept & significance of globalisation.
 To explore the potential advantages of globalisation over retail firms.
 To identify the factors that influences the trades of good and services at multinational
boarders.
 To provide suggestive measures those how increase in free trade aids to drive business
success.
Research questions
 What is the concept of globalization?
 What are the potential advantages of globalization?
 How globalized factors influences the trade ad services at multinational boarders?
Rational for choosing topic-
The present assignment is based on main aim of the scholar to identify the impact of
increasing trade of goods and services at multinational boarders. Hence, it can be specified that
globalisation is one of the vital term that allows to have allowed drive of goods and services
across the boarders in unified and combined style.
Therefore, it is the concept that largely focuses over greater specialisation, larger markets
and also enhanced aptitude to adventure economies of scale (Olimpia and Stela, 2017). It is term
that results in raising addition of economies about the world and also defines the undertaking of
goods, services and capital at international boarders (Du Plessis, Varottil and Veldman, 2018).
Therefore, the chief goal of choosing this research topic is to identify the influence of trade and
services in order to achieve the business success.
Hence, the depth research must be undertaken on the selected research topic so it will be
helpful in order to meet enhanced consumer demand at many entities that are attempting to have
expansion of their geographical foot print and also taking initiatives to extend their value chain
to an international level.
Literature review
According to Cramer, 2017 Globalisation allows the organization to expand its business
operations and also it contributes the major part towards the economic development of the
country. It also allows the company to increase its sales by trading the goods and services at
other countries. An increase in the expansion of FDI (Foreign direct Investment) by different
retailing industries which rise the sovereignty wealth. Also, it has been determined that The
presence of internationalised market in which global brand can develop its reputation and brand

image. Globalisation is process which allows interaction and integration among people,
companies and governments world wide. However, As per the Du Plessis, Varottil and Veldman,
2018, Globalisation in the retailing industries which contributes the major part in the economic
development of the country has been developed due to the advancement of Information and
communication technology. With the increased global interactions comes with the growth of the
international trade, ideas and culture. It widely contributes towards the development, growth and
sustainability of the all such retailing industries which is involved in globalised market in context
of social and cultural aspect.
Theme:1 Significance of Globalisation
According to Evrard, 2017, Globalisation represents an unavoidable phenomenon in the
history of mankind, which is evolving and making the countries in increasing the economical
condition by exchanging of goods across different regions. Developing the brand across the
international market helps in expanding the business and also this contributes towards the
economic increment of the country. As per the views of Krugman, 2017, it can be considered as
the extension of the social relation across world as it could be historically found the different
perspectives according to the changing scenario of the world. Along with this, Globalisation
tends to increase the foreign culture in every aspect.
According to 2010 federal Reserve bank of San Francisco Report, approximately 35.6
percent of all the retailing goods and services such as fashionable clothings and foot wears etc
which are domestically made goods that are just 3.4 percent. However, Marshall and et. al.,
2015 stated that various risks are also involved in developing the business in an international
market. It may cause interdependence among different nations which may be responsible for the
global instability and end up impacting on the large number of countries which generally relay
on them. Although Oke, Aigbavboa and Ibitoye, 2017, stated that national sovereignty may
cause various leaders and managers to develop the knowledge and skills regarding the trend and
perceptions of the people living in other countries in which the organization is expanding its
business. In contrast, the benefits of globalisation can be unfairly skewed towards rich nations or
individuals results in the greater inequalities which leads towards the potential conflicts within
national and international context.
Moreover, FDI is the one of the significance which tends to increase rate of growth in
the world trade. It also helps in boosting the technology development which result in Growth and
restructured growth of industrial market. Hence it helps in improving the economic strength by
making efficient process.

Theme:2 Potential advantages of Globalisation over Booths retailing firms of UK
As per the views of Olimpia and Stela, 2017, Globalisation is the shrinking of the world
and also helps in increased trading of the goods and services. It mainly helps in bringing the
drastic increased cross border trade, investment and cultural exchange of the goods within
different countries which contributes towards bringing the changes in the society. Prashantham,
Eranova and Couper, 2018, stated that globalisation advances the retailers interest and the market
place provides the retailers a new scope of buying function. Moreover it connects the entire
market of the world with each other as the trade of goods and services is rapidly growing.
According to Shahbaz and et. al., 2018, market place has a enormously different demands,
policies, procedure, trend and customer interests. However, reducing the conflicts between each
other will be the extension of the Globalised business. Hence the successful retailer industry
would relay managers who understands local people of the market.
Theme:3 Factors influencing the trade of the goods in international market
As per Dhage, 2019, the countries trade that is defined by its net export and thus it
influenced by all the factors affect the globalised market and trade of the retailing business.
These may includes the factors such as exchange rate of the country, inflation rate which is
unstable in different countries and changing trade policies. In contrast, Arora and Squier, 2019,
stated that shift in the demand for imports and exports. Also the size of the population and its
growth is one of the major factor which influence the trade of goods and services in Retailing
industry. Moreover, diversification of products also influences the elasticity of demand in which
the countries which are producing huge goods are resulted in decreasing the imports of the
business and thus it helps in producing maximum goods domestically.
According to the Adams and et.al., 2019, Governments policies is also one of the major
factor which influence the trading of the retailing goods and services within the international
market. Devaluation is also one of the most important factor which may be responsible for the
country's economic situations. A nation has a surplus trade if its export are generally higher then
its imports, the particular nation has a trade deficit. Trade of the goods and services may also get
influenced by labour, land and capital which mainly allows in understanding the attributes of
workforce.
3. Methodology
The system of methods that aids to determine the particular area of study and activity. It
is the process that is very helpful to gather the material and data with aim to make business

decision. Hence, research methodology can be defined as systematic, theoretical analysis of
methods. Thus, research methodologies defined in following manner as-
 Research philosophy- It is one of systematic method which define as systematic plan for
conducting the research. However, the processes of research philosophy mainly deal with
foundation, nature and development of knowledge. This is process that is helpful to
collect information and data with the purpose of making reliable decision of business.
Hence, research methodologies classified into the following categories as positivism and
interpretivism. Under this, researcher will have the use of interpretive philosophy.
 Research approach- This is term that defined as plan and procedure that is inclusive of
assumption to detailed method of data collection, analysis and interpretation. However,
the research approaches categories into term as inductive and deductive approach. In
order to determine the impact of globalisation that drives aids to drive success to
business, the researcher will have the use of inductive method.
 Research strategy- This is term that is defined as one specific course of action and
research plan of actions that mainly introduces the various components research project.
Therefore, research strategy classified into categories as descriptive, correlation,
experimental, quasi-experimental etc. In this, researcher will have the use of descriptive
technique that aids to get the detailed information of the topic of research.
 Data collection- This is term that id defined as the systematic approach that works as to
gather and measure information from variety of sources to get the whole and correct
picture of an area of interest. It is defined as procedure in which the researcher gets the
information from relevant sources. Thus, there are mainly two methods of collecting
research as primary and secondary. Hence, in order to determine the impact of research
on globalisation the researcher will have the use of both technique as primary and
secondary.
 Sampling- It is term that defined as act, process and technique that selects suitable
sample of with selecting suitable participants. However, in order to carry out the present
research report the researcher will have the use of probabilistic techniques with help of
choosing random sampling method.
 Data analysis- This is concept that defined as process of inspecting, cleansing,
transforming and modelling the data with aim of goal of discovering useful information.
Therefore, it is process that mainly works as to evaluate data with help of using analytical
and logical reasoning to examine each component of data. Thus, two methods of

conducting data analysis as qualitative and quantitative. Hence, in order to determine the
impact the researcher will have the use of qualitative techniques with help of selecting
thematic approach.
4. Timeline of the research activities
Time-line of research activity defines as various number of task and certain events for
which particular time can be taken to accomplish aims and objectives of research project. It
defines the length of time during which activities are needed to be carried out (Krugman, 2017
Marshall and et. al., 2015). By systematic allocation of time to each task aids to collect the
research in systematic and proficient mode. Therefore, timeline of scales defined as-
Activities 1st
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Research
topic
Literature
Review
Research
methodolog
y
Effective
Proposal
Draw
question of
research
Carry out
Research
activities
Data
Analysis
and its