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Research Project on How Social Media Affects

   

Added on  2020-06-05

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Research Project
Research Project on How Social Media Affects_1
Table of ContentsTITLE..............................................................................................................................................3INTRODUCTION...........................................................................................................................3TASK 1: INTRODUCTION............................................................................................................31.1 Overview of research........................................................................................................31.2 Background of company...................................................................................................41.3 Aims and objectives.........................................................................................................41.4 Research questions...........................................................................................................41.5 Gantt chart........................................................................................................................5TASK 2: LITERATURE REVIEW.................................................................................................62.1 Marks and Spencer is using the online media for marketing and promotion purpose.....62.2 Social media sources are majorly used for the purpose of marketing, promotion orbranding..................................................................................................................................62.3 Social media influence or affects the consumer choice and buying behaviour................7TASK: 3 RESEARCH METHODOLOGY.....................................................................................73.1 Type of research...............................................................................................................73.2 Approach..........................................................................................................................83.3 Data sampling...................................................................................................................83.4 Tools for collecting data...................................................................................................8TASK 4: DATA ANALYSIS..........................................................................................................8........................................................................................................................................................12TASK 5: CONCLUSION AND RECOMMENDATION.............................................................155.1 Recommendation............................................................................................................155.2 Conclusion......................................................................................................................16REFERENCES .............................................................................................................................17
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TITLE“How social media affects customer choices and their buying behaviour . A case studyon Marks and Spencer.”INTRODUCTIONMost business marketer and owners have heard that social media refrain is essential.Online business support proper and effective communication with consumer or buyer givingopportunities to expand and develop their business organisation. Sites of social media has widereach which nearly guarantee an organisation proper conveyance of interacted message. Vastnumber of buyers and consumer are making their purchase decision through online media whichis increasing each day more and more (M&S looks to more closely align marketing and digital asit puts ad account up for pitch, 2016). This has become key element of marketing, sales,commerce, promotion and branding activities of an organisation. Marks and Spencer is one ofthe largest retailing organisation in United Kingdom focusing over the expansion of businessmore. This report will determined goals and objectives in order to analyse the influence of socialmedia on consumer choice in a systematic research manner. TASK 1: INTRODUCTION1.1 Overview of researchIn this research program part, the learner is being explained the reasons or causes behindconduction behind the conduction of research report by evaluating the review of enterprise. Themain aim is to understand and evaluate influence the change in consumer choice due to socialmedia content. Social influencers term which has been coined for presenting the individualswhich has significant subscriber on online media. The audience is heavily influenced by socialmedia channels which is being used by business organisation. 80% of people are likely topurchase the service and items based on the suggestions of friend. The higher profitability ofpurchase determine the interest, sales number of products. In order to expand the business forMarks and Spencer, it is essential for them to evaluate the interest and choice of consumer whichfirm is targetting (Solomon and et. al., 2014). Thus, a research project is being organised overinfluence of social media on consumer choice in order to meet requirements of products andservices along with making changes according to it. 3
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1.2 Background of companyM&S also known as Marks and Spencer is international supermarket company of UnitedKingdom with more than 1,380 stores globally. The company provide luxury food services alongwith other retailing service within low price and high quality. It was established by MichaelMarks along with Thomas Spencer in 1884 which now has expanded its branches in over than 11nations with only 798 stores only in UK. The company is recently aiming over the expansionover business through using effective media and marketing tools understanding the impact of iton consumer choice. As the use of social media has increase among consumer and clients, it hasbecome essential to use online media to reach consumer. The purpose of firm is to achieve thedemands and expectation of clients in regard of service and products in order to become highestrevenues earning organisation. The enterprise has been deploying through social media by propermarketing and promotional activities in most access platforms and sites leading to more purchaseof service (M&S invests 20% of media spend in social media as it ups focus on storytelling,2015). This revolutionary method has been influencing the people in vast way which is changingthe demands of individual according to the presented manner. Thus, this report will evaluatewhether the social media have been affecting the interest of buyers and how it is influencing thecompany sales. 1.3 Aims and objectivesMajor aim of this research project is “How social media affects customer choices andtheir buying behaviour. A case study on Marks and Spencer.”Objectives: To assess the increasing use of online media for marketing and promotion by Marks andSpencer. To investigate the methods and techniques utilised by organisation for promotion,branding or mark ting purpose. To study the impact of social media on the behaviour and buying decisions of consumer. 1.4 Research questionsWhy Marks and Spencer is using the online media for marketing and promotion purpose?Which social media sources are majorly used for the purpose of marketing, promotion orbranding of the company? How the social media influence or affects the consumer choice and buying behaviour? 4
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