research project

Research project
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TITLE: Exploring the Impact of Globalisation on the E-commerce Industry and Assess Success
and Profitability of E-Commerce Retailers: A Comparative Study on Amazon and Alibaba.........3
INTRODUCTION...........................................................................................................................3
Research objectives..........................................................................................................................3
Research questions...........................................................................................................................4
Literature review..............................................................................................................................4
Research Methodology....................................................................................................................7
REFERENCES................................................................................................................................8
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TITLE: Exploring the Impact of Globalisation on the E-commerce Industry and Assess
Success and Profitability of E-Commerce Retailers: A Comparative Study on Amazon
and Alibaba.
INTRODUCTION
Globalization measure significantly made decrease in managerial hindrances to exchange, sharp
falls in the expenses of transportation and correspondence. Along with this, globalisation also
made advancement in data and correspondence innovation which framed reason for broadening
of assets, creation and improvement of new venture openings by opening up extra business
sectors, and getting to new crude materials and assets (Qi, Hu and Li, 2020). It has been
evaluated that globalisation make significant increase growth and development of e-commerce
industry that significantly enhance success and profitability of e-commerce retailers. Present
research analysis has been conducted on Amazon and Alibaba, both of these organisations are
performing their operations as e-commerce retailers on global scale.
Research aim
“To identify the impact of globalization on the e-commerce industry and to learn about the
factors behind the success of Amazon and Alibaba”.
Research objectives
 To examine and better understand the concept of globalisation and its impact on the e-
commerce industry.
 To examine factors influencing companies like Amazon and Alibaba to operate at global
level.
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