Factors Affecting Consumer Behavior in Hotel Selection

Research Project
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Abstract
Main aim of doing this study is to analysis the factors that change customer’s behaviour
towards selection of particular brand or services. For achieving this aim, different activities or
tasks have been done effectively. Literature review helped researcher in collecting of secondary
information from various sources such as books, magazines, articles etc. Researcher
methodology is another activity that was done by using number of methods including research
approach, philosophy, qualitative research, interview etc. All these are useful methods that have
been followed by investigator for gathering consistent and suitable information regarding the
current study. In order to analysis qualitative information, thematic analysis will be applied that
is effective in analisation of data within lesser time period. Critical appraisal and
recommendations for further study have been completed by identifying individual experience
and analysing issues in existing methods faced by researcher. For this, some recommendations
have been provided in utilisation of effective method that helps them in conducting of further
study without any difficulty. At conclusion, it has been helped researcher in summarising of each
chapters and activities in short and effective manner.
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Contents
Abstract............................................................................................................................................2
Acknowledgement...........................................................................................................................4
Chapter 1: Introduction....................................................................................................................5
Chapter 2: Literature review............................................................................................................8
Chapter 3: Research Methodology.................................................................................................10
Chapter 4: Analysis and findings...................................................................................................13
Chapter 5: Critical appraisal, recommendations and suggestions for further work.......................18
Chapter 6: Conclusion....................................................................................................................18
REFERENCES..............................................................................................................................20
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Acknowledgement
I am sincerely thankful to Berkeley hotel for giving me with the chance to perform a
researcher over an interesting topic i.e. analysis reasons of changing consumer behaviour
regarding hotels and switching to others hotels.
I am also thankful to my parents, friends and superior for guiding in each stage on this
research project. Without their support it would have been more difficult for me to do this
research in effective manner.
I am also thankful to my all project team that support me by providing accurate direction
in completion of full project systematically.
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