Enhancing Customer Satisfaction in the Hotel Industry

RESEARCH PROJECT

INTRODUCTION
 Customer satisfaction is the key driver that helps to sustain employees in
competitive era. The hotel industry is one of the competitive industries and with
help of it there is possibilities to generate high volume of profitability (Wang,
So, and Sparks, 2017).
 Thus, with help of enhancing customer satisfaction, there is possibility to
perform the business function in continue manner. Customer must be satisfied
with the services provided by the enterprise.
 Therefore, it can be stated that the satisfaction of customers depends over factors
as to make better understanding, identify the needs and analyze the demand of
customers in market. Moreover, it is one of crucial terms that aids to attract the
new customers in this competitive scenario of business environment. This terms
directly impacts over the enhancement in profitability and productivity.

RESEARCH METHODOLOGIES
 Research type: Qualitative
 Research philosophy- Interpretative
 Research approach- Inductive
 Data collection- Primary