Significance of Sustainability in Changing Dimensions of Hospitality Industry during COVID-19

Research project
(Best practices in global management within
multinational)
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EXECUTIVE SUMMARY
Main purpose of this research project is to identify the significance of sustainability in
changing dimensions of hospitality industry during COVID-19. This is a main purpose and for
attaining this, there are different activities that was done systematically. Aim and objectives were
developed for conducting this research successfully. literature review was completed through
using secondary sources such as books, peer-reviewed articles etc. Methodology was done by
using quantitative research that result in achievement of all objectives in successful manner.
Finding was done by using frequency distribution analysis. This helped investigator in attaining
of research aim successfully. Therefore, current investigation was done in successful and
systematic manner.
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ACKNOWLEDGEMENT
I would like to thank my tutor by providing me an opportunity of conducting a research over
a topic i.e. “To identify the significance of sustainability in changing dimensions of hospitality
industry during COVID-19.” A study on Britannia international hotels.
I would like to express my special thanks to my friends and family by giving me an
appropriate guidance that supported me in completion of full project successfully.
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Contents
EXECUTIVE SUMMARY.............................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
Background of the research.........................................................................................................5
Problem statement.......................................................................................................................5
Research aim................................................................................................................................5
Research objectives.....................................................................................................................5
Research questions.......................................................................................................................5
Rationale of the research.............................................................................................................6
Literature review..........................................................................................................................6
METHODOLOGY..........................................................................................................................9
MAIN BODY AND FINDINGS...................................................................................................11
CONCLUSION..............................................................................................................................19
RECOMMENDATIONS...............................................................................................................19
REFERENCES..............................................................................................................................20
Questionnaire.............................................................................................................................21
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INTRODUCTION
Background of the research
The research focus on the importance of sustainability in changing dimensions of
hospitality industry during global pandemic situation in hospitality sector. Company adopting
sustainable approach keeping in mind the future changes are necessary. As these not only can
bring opportunity but also represent company's kindness toward environment and their concern
for it. This helps company to build an image in the industry by adopting various techniques. The
global environment is changing drastically and so it calling people and organisations to bring
changes in their ways to do business to achieve the surviving skill in such dynamic environment.
Sustainability not only call for follow any trend but becoming a future of surviving the changes
that nature is going to bring.
Problem statement
Covid 19 is a main problem faced by each and every industry. In which, hospitality
industry is main that negatively impacted because of coronavirus. During Covid 19, there are
various issues faced by hospitality industry such as hotels are forced to close, reduced sales ratio,
high turnover of the employees etc. Along with this, this is one of the main issue within the
research.
Research aim
Main aim of this research is “To identify the significance of sustainability in changing
dimensions of hospitality industry during COVID-19.” A study on Britannia international hotels.
Research objectives
 To investigate the role of sustainability for hospitality industry in the pandemic situation
of COVID-19.
 To identify the significance of sustainability in improvising business strategies of
Britannia international hotels.
 To analyse the challenges which can be faced by hospitality industry while implementing
sustainability as their emerging objectives.
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Research questions
 What are the major roles of sustainability for hospitality industry in the pandemic
situation of COVID-19?
 Explain the importance of sustainability in improving Britannia international hotel
business strategy?
 What are the challenges faced by hospitality industry in implementing sustainability as
their emerging objectives?
Rationale of the research
Main rationale regarding the selection of current investigation is to determine the
challenges faced by hospitality industry because of Covid 19. This is a main reason regarding the
selection of current investigation. Along with this, present study helps me in personal and
professional way. At personal level, this research helps me by improving my understanding
regarding the significance of sustainability within hospitality industry. At professional level,
current investigation is important for me because by increasing my knowledge about the
sustainability I become able in searching job within hospitality sector.
Literature review
Literature review introduces to the process of collecting secondary data from articles, books,
publication research and many other sources. These sources help researcher in collecting of
information about the topic. This part of the project helps investigator in attaining of each
objective through research questions, which will be explained as below:
What are the major roles of sustainability for hospitality industry in the pandemic situation of
COVID-19?
According to Jones, (2020), tourism is heavily relying on natural and cultural factors and so
it drives the interest of people depending upon the situation that may decide favoured and
unflavoured factors. Similar way the hospitality industry also gets affected by these factors of
nature and cultural. On considering current situation of COVID- 19 and its post affects have left
imprints of uncertainties in this industry. Economically, the hospitality industry is the source of a
large number of jobs and numbers of people are in difficult to gauge, some trade estimates
convey an impression of the scale of the jobs involved and COVID-19 crisis have put the
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