RESEARCH OBJECTIVE 1 RATIONALE1 LITERATURE REVIEW3 RESEARCH METHODOLOGY10 QUALITATIVE11 Research Project TITLE:1 INTRODUCTION 1 RATIONAL1 LITERATURE REVIEW3 RESEARCH METHODOLOGY10 QUALITATIVE11 Resear

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
RESEARCH OBJECTIVE..........................................................................................................1
RATIONALE..............................................................................................................................1
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY...................................................................................................10
QUALITATIVE.............................................................................................................................11
Research philosophy ................................................................................................................11
Research Approach ..................................................................................................................11
Research Design........................................................................................................................11
DATA COLLECTION TOOLS....................................................................................................12
DATA ANALYSIS........................................................................................................................13
LIMITATION AND ETHICAL CONSIDERATION...................................................................13
TIME LINE OF RESEARCH ACTIVITIES ......................................................13
GANTT CHART OF PROPOSAL................................................................................................14
Gantt chart - Project proposal...................................................................................................14
TIME LINE FOR PROJECT.........................................................................................................16
REFERENCES .............................................................................................................................18
EXECUTIVE SUMMARY...........................................................................................................21
METHODOLOGY........................................................................................................................22
RESULTS/ FINDINGS.................................................................................................................26
Frequency Table........................................................................................................................26
Data analysis.............................................................................................................................29
DISCUSSION................................................................................................................................40
CONCLUSION..............................................................................................................................47
RECOMMENDATIONS...............................................................................................................48
REFLECTION...............................................................................................................................49
Alternative method....................................................................................................................49
REFERENCES..............................................................................................................................50

TITLE:
What will be the Impact of globalisation on UK mobile phone market? A study of Vodafone.
INTRODUCTION
Globalisation is basically the process of interaction among people, company and
government worldwide. Globalisation is considered as the complex process as it is spread of
product, technology, services across all over the world. Globalisation increases the standard of
living and also helps to give many job opportunities to the people. Globalisation made positive
impact on telecommunication sector in UK. Globalisation stimulates advance or new technology
development and also emergence of global brands. It is also beneficial in accessing larger
audience and provide affordable products in more innovative way. Furthermore, it also helps to
improve the economy of the country.
In the present research, researcher has taken Vodafone as it is British multinational
telecommunication and it is one of the leading companies. As it was founded in 16 September
1991 by Ernest Harrison and Gerry When. Vodafone is listed on the London stock exchange. In
this research it will cover different research methodology and it will be selected the best
technique which will be help to conduct the research in the right direction and also helps to
identify the positive impact of the globalisation on mobile phone market.
RESEARCH OBJECTIVE
 To identify benefits gained by Vodafone through globalisation.
 To determine intense risk associated with global expansion in the context of
telecommunication organisations.
 To examine the impact of globalisation on UK mobile market firms.
 To recommend the way through which Vodafone can gain competitive advantage
in UK mobile market.
RATIONALE
The reason for choosing the topic is because, most of the business are planing to expand
their business on global level and identify every elements that is associated with globalisation
from its negative and positive impact will assist me to understand essential strategies that has to
be developed. The foremost reason is that it will help in develop the understanding about the UK
mobile market global expansion. I found this topic very interesting. Another reason is that

researcher has academic interest on this topic and also with this study the researcher will have
proper knowledge on research methodology and techniques such as, data collection and data
analyses.

Research Questions
 How to determine the benefits gained by Vodafone through globalisation?
 How to identify the risk faced by the companies in mobile market due to globalisation?
 What is the impact of globalisation on the firms in UK mobile markets?
 What are the ways Vodafone can gain competitive advantage in UK mobile market?
Significance of topic
The main importance of this topic is that by the help of globalisation to gains from
sharing innovative ideas and skills and technologies across national borders. And also leads to
expansion of markets and also helps the organisation to proper use for resources and also the
impact of globalisation on mobile phone market helps the firm to use better and new technology
in more innovative manner. And by the help of globalisation it helps to create many job
opportunities to the people and help them to improve their standard of living. It also encourages
free and fair competition at world level and by this organisation supply quality of the product to
the consumer.
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LITERATURE REVIEW
Theme1: Benefit gained by Vodafone through globalisation
According to (Lasserre, 2017)
There many benefits gained by Vodafone. First one benefit mentioned is that it provides new
market to the Vodafone through providing wider area for the expansion of its products. With the
help of globalisation it able to reach large audience. It also helps to increase the sales of the
company and increases revenue. Globalisation helps the brand name to become famous in
worldwide and have a leading position in the world. Globalisation enable industry to reach
international consumers and have opportunity to influence them to try the brand. Along with it, it
helps Vodafone to position their brand name worldwide that increase the productivity of the
company.
However, (Gyan-Poakwa,
2015) perception is that globalisation helps Vodafone in diversification as it helps to expand
internationally their asset. As by the help of globalisation the organisation can introduce unique
products and services which help to maintain the positive revenue. As Vodafone has increase
sales in many countries such as China, India which benefited Vodafone to the large extent. And
also companies with international operation can compensate the negative growth by one market
by operating successfully in another (Peng, 2016).
According to (Joseph, 2016)
the benefit gained by the globalisation is that it helps Vodafone to acquire new talent as it gives
opportunity to access to new talent pools. It gives the company to increase its productivity of the
company and also international labour can offer companies unique advantage in terms of
advance language skills. And also international talent helps Vodafone to the large extent as it
helps in innovation of its products and also fresh talent run the business in the right direction.
On the other hand, (Muriithi,
2017) Vodafone gained benefit through globalisation is that it helps to gained competitive
advantages by using advance technology and innovative methods it gives company to gain
advantage over other. And also international business can also increase the company brand
image as global operation can help to build the brand and it gives recognition to the organisation
worldwide to support future business such as expansion, new market etc. As globalisation is the
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wide term and very complex in nature as it helps to interaction among the people, government
and the business. It helps to start the new business in new market so that it helps to achieve the
competitive advantage over the other and also helps to develop advance technology and many
innovative ways and techniques.
According to (Williams and
Vonortas, 2015) it also benefits in foreign investment opportunities and also many firms are able
to develop new resources by operating in global market. It also opens many doors for new
opportunity as it helps to operate at large scale of operation. And also, it helps to invest in other
countries. Also, its benefits Vodafone as it helps to improve their brand value and also by the
help globalisation it helps to increase the innovative skills and increases the sales and revenue to
the large extent. Also, Vodafone has adopted many global strategies that financially benefit the
company to the large extent. And by all Vodafone has become the global brands and also it gains
benefit through large extent and also it has seen a rapid growth in the company.
Theme 2: Intense risk associated with global expansion in the context of telecommunication
organisations.
There is various risk which are
faced by the company in mobile market due to the globalisation are as according to (Peng, 2016)
he first and foremost risk associated with the company in mobile market is that job mobility as
by this manufacturing job from less develop countries is that the worker has less knowledge of
the machine and also in under develop countries there will be availability of the cheap labour.
And also, job loss leads to lower tax revenues that are needed to fund the social welfare systems.
And also, the other risky factor which are associated with the globalisation is that the company
sometimes overestimate a particular market's potential based on domestic context. And also, by
globalisation as it is operating the business into completely new market so it is important for the
company to take complete research before entering into the market and also it required to have a
full knowledge about the circumstances and situation of the business. And also operating
business in new market can cause the company sudden loss to the company as it is operating in
the new market. And also, by operating new business in the new market sometime the local
people don’t accept the company and its products so it is very important for the company to
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adopt different pricing strategies that is to lower the prices and selling high quality of the product
so that many customers attract towards the brands.
According to (Williams and
Baláž, 2015) the second risky factor associated with the globalisation is that the political risk that
government may pass many other procedures and policies that is different foreign trade policy,
tax policy etc. so that the company has to understand the different policies to the large extent so
that there will be no hinders in the success of the business of the phone market. The third risk
associated is social risk is that the risk consists of the need, preferences, taste, behaviour and
perception of the people as there are many cultural barriers such as; different countries have
different language, ethical and social norms are different of the people and it is very important
for Vodafone to understand the different culture of the people and also to understand the taste
and preference of the people where the company is operating.
According to (Agigi, Niemann
and Kotzé, 2016) the third risk face by the company in mobile market due to globalisation is that
the cost of doing business in any market is heavily dependent on local transportation, energy,
technology and financial services. These all component change their business model and also if
the mobile company manufacturing in the country where there is high fluctuation in the economy
and also the gross domestic product is very low then it will impact in the negative way as the
sales of the company became very low. And also, if the income level of the customer is very low
and they are not comfortable in spending on the new product so the mobile company will suffer
huge loss and the company will be in risk.
According to (Vecchiato,
2015) the forth risk face by the company in mobile market due to globalisation is that the risk of
resources. As the company is operating into the new market or new country so it the
responsibility of the company to use the resource in adequate manner and allocate the resources
at the right way. It is very important for the company to have proper knowledge of the
environment laws of the country so that to work in the successful manner.
According to (Tissot, 2016)
the last risk which is associated to the company due to globalisation is that the local competitor
in the country as the globalisation means to operate in the new market or country so the local
competitor will give tough competition to the mobile company and also it will decrease the profit
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