Impact of Globalization on Small businesses

Research Project

Abstract
The present study intention is to determine the potential influence of Globalization on the
marketing operations of a Small businesses. This is a broad theoretical investigation that is
mainly executed to analyse the influence of globalisation on the functions of a small scale
organisation. This study is significant in processing the individualized as well as occupational
skills of a person, that could be efficacious for them in attempting their future undertakings in
more appropriate way. The section of introduction covers the major motive of conducting the
exploration as the investigator is conducting the study for the personal curiosity of the
investigator. In this in-depth analysis is executed over the area of economic process and how it is
significant in the term of small organisation to improvise their operations and functions.
Literature review is impelling in conducting a elaborated judgement over the selected area of
study through the use of secondary sources i.e. books, journals, published articles etc. therefore
this section if effective in developing the understanding of the individual in relation to the
chosen subject area. Moreover, in this existing investigation work quantitative research is being
taken into consideration as the type of investigation. This methodology is effective in assisting
the over all work in right manner. In addition to this, in this existing investigation, data has been
analysed via the support of questionnaire as in this survey is being executed through the help of
developing questionnaire which covers the aim and objectives of the research. At the end of the
research, conclusion and recommendation are developed over the findings of the research.
Therefore, recommendations are effective in providing future support of the firm as these are
works as the suggestions for the business.

Title:
Impact of Globalization on Small businesses.
Chapter 1: Introduction
Overview of the Research
In today's business world globalisation plays a imperative participation in executing
interconnection within individual, businesses and countries to explore their transaction at broad
scale and gain huge profitability and growth. In addition to this globalisation is an effective path
to removing trade barriers which could be beneficial for small and large organsaitional
enterprises to gain success. Small scale organisations are the key component of the nations and
they mainly consist of widest section of the organisation in the most economies and frequently
offer opportunity for job and professional development (Appel, Franz and Hassler, 2014). In the
existing research 4Com Plc is the selected business, Therefore it is a leading private
telecommunication company which is based on the goal of attaining growth and success at wider
scale through development of organisational marketing operations.
Background of the Research
The study objective to determining the potential influence of economic process over the
marketing operations of a small enterprise organisation. Globalisation mainly refers as the simple
term which is effective for a business to provide easy access to capture the world. 4Com Plc is a
famous private telecom company, which is founded in the year of 2008. Therefore, the
headquarter of the firm is in Christchurch Rd., Bournemouth, Bournemouth, BH1 3NE, United
Kingdom. The company is having around 63 employees who are contributing their significant
efforts in the growth and success of business. The company mainly operates in providing
effective telecommunication services to the businesses to develop sales and revenue (Axelrod
and VanDeveer, 2014). The company is significantly based over using globalisation as the key
strategic step for the intention of investigate their marketing functions which may result in
capturing a wider market area to gain growth and world wide level.
Rationale of the Research
The investigation into actual action is upon determining the impact of Globalization on
the marketing operations of a Small businesses (Wild, Wild and Han, 2014). This is a broad area
of investigation that is significant in increasing the idea and cognition base of people in relation
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to the selected investigation work. This study is effective in processing the personal as well
occupational ability which would be efficacious in attempting forthcoming areas in more liable
ways (Cohen and Kietzmann, 2014). The leading intention for administrating the investigation is
the individual interest of the investigator as the researcher willing to develop their skills and
ability in regards to the area of globalisation and how it affects the marketing operations of the
firm.
Research Aim
To analyse the potential impact of Globalization on the marketing operations of a Small
businesses. A case study on 4Com Plc.
Research Objectives
 To understand the concept of globalisation in the context of business.
 To analyse the importance of globalisation in enhancing marketing operations of an
organisation. To analyse the impact of globalisation over the marketing operations of 4Com Plc.
Research Questions
 What is the concept of globalisation in the context of business?
 What is the importance of globalisation in enhancing marketing operations of an
organisation?
 What is the impact of globalisation over the marketing operations of 4Com Plc?
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