Communicating Research Outcomes

Added on - 17 Feb 2021

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RESEARCH PROJECT
TABLE OF CONTENTSINTRODUCTION.....................................................................................................................3LO1..........................................................................................................................................4P1. RESEARCH PROPOSAL..........................................................................................4P2 Explaining the appropriate research methods and conduct primary and secondaryresearcher............................................................................................................................11LO 2........................................................................................................................................13P3 Conducting primary and secondary research utilising appropriate methods...............13P4 . Applying analytical tools for analysing research findings and data............................14Questionnaire......................................................................................................................14LO 3........................................................................................................................................16P5 Communicating research outcomes in appropriate manner..........................................16Lo 4........................................................................................................................................29P6 Reflecting the effectiveness of research methods applied for meeting objectives.......29P7 Alternative research Methodologies and lessons learned in view of outcome.............30CONCLUSION......................................................................................................................31REFERENCES........................................................................................................................32
TOPIC : IMPACT OF FRANCHISING ON ORGANISATION PERFORMANCE INEMERGING MARKETS : A CASE STUDY ON TescoINTRODUCTIONGlobalisation can be defined as a procedure of which companies operates business atinternational level. There has been rapid growth in globalisation due to improvement intransportation system as well as communication technology. Globalisation has both positiveand negative effect on the profitability as well as business performance of organisation.Many companies are facing difficulty in maintaining profitability due to stiff competition.But many of the scholar perceives that business entities can increase their profitability byexpanding their operations in more than one country. Globalisation have effect on all theaspects of business. Due to globalisation firms might have to face various issues as well aschallenges which might have negative effect on the performance of companies.Globalisation has both various opportunities and challenges for organisation effect of whichcan be seen on the business performances of firm. Some opportunities bought byglobalisation includes firms can increase market share, profitability, sales etc. In addition tothis, companies can expand their business through franchising in emerging markets such asBrazil, China, India, Mexico, Turkey and can gain various benefits. As this will assist anenterprise in gaining the competitive advantage. Globalisation has direct as well assignificant effect on the financial performance of business entities. It has great influence onthe business plans as well as operational or other strategies of companies. Manager in anenterprise are required to develop the understanding about the effect of globalisation on theirbusiness, as this will assist them in providing the appropriate responses to changes inbusiness environment. Globalisation arose as a consequence of the changes inbusinesseconomy worldwide,The purpose of the report is to identify the effect of globalisation on organisationperformance in emerging markets such as Brazil, China, India, Mexico, Turkey in context ofTesco. Study will also emphasize on identifying the threats and opportunities emerged fromglobalisation. Assignment will also highlight the issues or challenges faced by company dueto globalisation. It will also include few strategies which can be used by an organisation forminimising the negative impact of globalisation on business.
LO1P1. RESEARCH PROPOSALResearch aims and objectivesResearch Aim :To analyse impact of franchising on organisation performance in emergingmarkets :A CASE STUDY ON TescoResearch Objectives:To develop the understanding about the concept of Globalisation and threats oropportunitiesTo analyse the impact of globalisation on Tesco performance in emerging markets.To determine the implication of franchising for business .To suggest the strategies which can be utilised by Tesco for improving businessperformance in international market and reducing the negative effect of globalisation.Research QuestionsWhat is globalisation threats or opportunities emerged from it ?How globalisation is effecting the business performance of Tesco.What are the implications of globalisation for business?Which are the effective strategies which can be utilised by Tesco for improving itsbusiness performance in emerging markets and reducing the negative effect ofglobalisation?Rationale for selecting the specific topic for researchThe Biggest reason for selecting the particular topic for investigation is thatresearcher wants to gain knowledgeabout the effect of different dimensions of globalization,especially at the micro level, as these dimensions are neglected by other researchers.Therationale for selecting the specific topic for the research is that scholar has interest inanalysing the impact of globalisation on business performance of companies in emergingmarket. This research topic is important as it has emphasizes on identifying an appropriatesolution for supporting companies in dealing with the issues faced by them in operating
business at global level. In addition to this, investigation on specific topic has beenconducted in order to determine the strategies which can be adopted by business entities forimproving their performance in emerging markets. The emerging countries has been chosenfor the research, as emerging nations are more globalised as compared to other countries.Literature reviewConcept of globalisationAccording to the view ofWang,(2018), globalisation can be referred to asprocedure of opening up of economies to outside world in order to encourage trade. Theauthor also states that purpose of globalisation is to minimise barriers and increase themovement of products or services. As per the opinion ofIntriligator,(2017), globalisationcan be defined as the integration of economies through social, economic and politicalprocedure.According to the authorSundram,(2017), globalisation can be considered to beas procedure of increasing cultural as well as social interconnectedness. The author alsostates that globalisation also promotes political independence. As per the perceptionofMenzies,(2017), effect of globalisation on firm performance can be experienced in marketof emerging countries only. The author states that as developing nations are more globalisedas compared to other countries.Analysing the impact of globalisation on Tesco performance in emerging markets.As per the opinion ofYang (2017), globalisation has completely the way of doingbusiness. The authorMiles,(2017), has stated that the threats as well as opportunities whichhas been generated by globalisation has encouraged business entities to adopt strategies andbusiness structure accordingly before entering into emerging market. According to the viewofNiedzielska,(2017), global market opportunities allows business entities to get access toresources which can be used for expansion of business. The author states that globalisationhelps companies in improving their business performance. As per the perception ofKolodko,(2018), threats arises due to the globalisation can give rise to the stiff competitionwhich can have adverse impact on the business performance of enterprise in emergingmarket. According to the thinking ofWu,(2018), globalisation might give rise to increaseinIntensity of competition coupled with higher market uncertainty. As per the opinion ofSindi, and Roe,(2017), globalisation brings different challenges cyclical crisis, increase in
competition, liberalisation of market which can have negative impact on the businessperformance of companies in emerging markets. Due to the intense competition and differentissues company might face difficulty in maintaining its sustainability in the market.According to the view ofNiedzielska,(2017), Liberalization of world trade and capitalmarkets led by globalisation has created a new and challenging competitive arena for allorganisations. As per the opinion ofBeleya,( 2017), globalisation has given rise to increasein investment and flow of trade which has supported business entities in increasingprofitability. The author states that by implementing the globalisation strategies companiescan bring positive as well as drastic improvement in their overall business performance.According to the thinking of author, globalisation provided firm an opportunity or chance tore-engineer themselves towards international standards as well as market place, hencesupport enterprises in improving business performance. As point of view of customers,globalization strategies leads to low product and service prices because of the economies ofscale and scope drive established on a large global base. According to the opinion ofKonara,(2017), globalisation has contributed a lot in controlling the fluctuation in prices of productsor services which has supported business entities in maintaining profitability. As per theview of author, Globalization has spurred the spread of new technology and has supportedcompanies in increasing their working efficiency as well as productivity. The author has alsostated that globalisation has assisted business entities in bringing improvement in theirquality of management and also in working conditions.Determining the implication of franchising for business.As per the view ofShirodkar and Konara,(2017),franchising has long termedas well as continuous effect on business performance of companies.According to theopinion ofMamic,(2017), franchising as a globalisation strategy will help an organisation inincreasingprofitability of firms operating business in retail sector. The author also states thateffect of franchising on profitability as well as performance of retail sector companies variesfrom one country to another.As per the study conducted by authorKolodko,(2018),hasrevealed that import penetration strategy have great as well as significant impact on thefinancial performance of business entities in approx.10 European countries. The result of theinvestigation conducted by authors has shown that import competition from emergingmarket economies has had an overall negative effect on profitability of enterprises operating
business in retail sector industry. According to the view ofPiperopoulos, Wu and Wang ,(2018), franchising has positive effect on the performance as well as profitability of firms inretail sector. As perthe perception ofIntriligator,(2017), franchising strategy will supportenterprise in gaining the competitive advantage in new market. It will aid organisation inreducing the negative effect of global changes on their business.The other authorSelvaraju,Beleya and Sundram,(2017), has argued thatfranchising lead to the lack of control onbusiness. According to the opinion ofYan,(2018), risk of establishing business in emergingmarket is mitigated by franchising. As per the view of Lassou,(2018) Franchising strategywill provide firm an enterprise in capturing market share. The author argues that he franchiseagreement usuallyincludes restrictions due to which franchisee might face difficulty inrunning business in their own way.According to the opinion ofAmado and Walczuch,(2012.), Franchisse might get benefit from communicating as swell as sharing ideas with,andreceiving support from, other franchisees in the network.The author argues that heinflexible nature of a franchisemight restrict ability of franchisor to introduce changes to thebusiness to respond to the market or make the business grow.According to the opinion of ()element of franchising which has positively affected business performance of businessentities in retail sector the level or degree of financial as well as economic integration.Effective strategies which can be utilised by Tesco for improving its businessperformance in emerging markets and reducing negative effect of globalisationAccording to the view ofMenzies,(2017), Companies in order to improve theirperformance in emerging markets and for reducing the negative effect of globalisation onbusiness entity need to form collaboration with other organisations. As per the opinion ofGrimmer, Byrom and Grimmer,(2017),firm can use franchises network as an asset forcompeting with competitors in global market. The author also states that franchisingstrategy will help business entity in gaining the competitive advantage in the global market.The author has also suggested that in order to improve performance in emerging market,companies need to bring improvement in operational activities which can be done throughconducting the mergers with global companies.According to the perception ofYang andNiedzielska, (2017)it is required by manager in an enterprise to develop an effective plan or
formulate appropriate strategies before expanding business in emerging market. It isconsidered to be as an effective strategy, as this will support enterprise in minimising thenegative effect of globalisation on business performance.As per the perception ofMenzies,(2017),. it is required by business entity to form joint ventures or form mergers, as thisstrategy will provide firm an ease in getting access to bigger market. It will also helpenterprises in getting the cost advantage.According to the new trade theory, business entitiesshould facilitate continuous innovation which is not possible through franchising. The authorstates that company can form merger or joint venture with other company as this strategywill help an organisation in facilitating innovation. According to the view of author ,franchising will assist them in reducing the negative effect of globalisation on their businessoperations. In addition to this, it will also support them in increasing their sustainability inemerging marketsActivities and Time scale
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