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Research Project

   

Added on  2023-04-17

12 Pages367 Words256 Views
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TO CRITICALLY ANALYZE THE IMPORTANCE OF CUSTOMER
SATISFACTION TO GET SUCCESS IN BUSINESS: A STUDY ON RYANAIR
AIRLINE
Research project
Research Project_1

Research aim and objecitves
Research aim To critically analyze the importance
of customer satisfaction to get success in
business: A study on Ryanair Airline.
Research objectives –
To understand the concept of customer
satisfaction in the context of business
To determine the factors that influences the
customer satisfaction of service users of Ryanair
To explore the reasons that shows customer
satisfaction of the users is important for Ryanair
To suggest some strategies by which the
customer satisfaction can be improved to make
the business of Ryanair more successful.
Research Project_2

Research Methodology
Research philosophy: Positivism research
philosophy
Research approach: Inductive approach
Data collection: Primary and secondary
sources of data collection
Sampling: Random sampling
Sample Size: 50 students of UKCBC
Univeristy
Data analysis: Qualitative technique
Research Project_3

Theme 1: There are different course pursue by the
students from UKCBC university
Research Project_4

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