Ways to Manage Cultural Diversity in the Workplace: A Study on H&M

Research Proposal Form
Section One: Research title, aim, objectives, questions
Title or working title of research project
( in the form of a research aim, objectives and/or questions)
Title:
“To analyse the ways through which an organisation can easily manage cultural diversity in the
workplace. A study on H&M.
Research project objectives
 To develop basis idea about the cultural diversity in context of an organisation.
 To find out the advantages and disadvantages of cultural diversity in the workplace of H&M.
 To analyse several ways that could be adopted by H&M for managing cultural diversity at
workplace.
Research Project questions
 Explain about the cultural diversity in context of an organisation?
 What are the positive and negative impact of cultural diversity at the workplace of H&M?
 How H&M manage cultural diversity in their workplace?
(e.g. what is the question you want to answer? What do you want to learn how to do? What do you want to
find out?):
Section Two: Reasons for choosing this research project
Reasons for choosing the project
(e.g. links to other subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is important):
 Primary reason for choosing this project is to determine the several ways for managing cultural
diversity at workplace of company.
 Another main reason for selecting this project is to increasing awareness about the cultural
diversity among societies, organisation and an individual.
Section Three: Literature sources searched
Use of key literature sources to support your research aim, objectives and/or questions:
Cultural diversity in context of an organisation
As per the opinion of Amadeo. K, 2020, Cultural diversity refers as a form of acknowledging the differences
in an individuals or group of people. These difference includes race, ability, language, ethnicity, age,

nationality, gender, religion, socioeconomic status or sexual orientation.
Positive and negative impact of cultural diversity at the workplace of H&M
According to the Emma 2019, There are several impact of cultural diversity that have positive and
negative impact at workplace of company. Some positive and negative impact will be explain as below:
Positive impact: Cultural diversity at workplace of company have to provide different benefits including
increased productivity level, increased profit, improved creativity, reduced employee turnover, wider
range of skills, improved culture insights etc. These are main advantages of cultural diversity that support
company in improvement of its performance level.
Negative impact: There are different drawbacks of cultural diversity at workplace of H&M. These are
conflicts, bureaucracy, un-productivity, disunity etc. These have negative impact over business
performance and growth of company. This will also impact over performance of employees at workplace.
Several ways that could be adopted by H&M for managing cultural diversity at workplace
According to the Morris 2019, there are several ways that could be used by H&M for managing cultural
diversity at workplace. These are communication, team building, time, schedule, teamwork, exploring
cultural diversity in the workplace, cultural diversity leadership training, awareness and many other.
These are consider more effective and useful ways for an organisation to use and manage cultural
diversity at workplace. As it turn to support an enterprise by improving its performance level. This will
also support company by enhancing productivity and performance level of their employees.
References
Amadeo. K. 2020. Cultural Diversity in the Workplace. [Online]. Available Through:
<https://study.com/academy/lesson/cultural-diversity-in-the-workplace-definition-trends-
examples.html>
Emma. L. 2019. Advantages and Disadvantages of Diversity in Workplace. [Online]. Available Through:
<https://smallbusiness.chron.com/advantages-disadvantages-diversity-workplace-3041.html>
Morris. S., 2019. Managing Cultural Diversity. [Online]. Available Through:
<https://www.amanet.org/articles/managing-cultural-diversity/>
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation, writing the report):
How long this will take:

Milestone one: LO2
Target date (set by tutor): 16/01/2020