Impact of Globalization on Business Success: A Study on Cadbury

RESEARCH PROJECT

Aims and objectives
Aim:
 “To determine the impact of globalization in driving business towards success. A study on Cadbury.”
Objectives:
 To evaluate the detailed concept of globalisation.
 To identify the impact of technology in boosting the success of company after globalisation.
 To determine the challenges faced by company after globalisation.
 To provide recommendations to Cadbury on smooth flow of operations in global environment.
Research Questions
 Explain the detailed concept of globalisation.
 What is the impact of technology in boosting the success of company after globalisation?
 What are the challenges that are faced by company after globalisation?
 What are the recommendations to Cadbury on smooth flow of operations in global environment?

Theme 1: Yes, majority of executive managers were ware
about the changes of globalization
1. Are you aware about the changes of
globalization?
Frequ
ency
Yes 11
May be 4
No 5

Theme 2: Yes, increasing globalization is beneficial
for business growth and development
2. Do you think increasing globalization is beneficial
for business growth and development?
Freque
ncy
Yes 10
May be 4
No 6