The Benefits & Drawbacks of a Global Business Environment - Morrisons

Research Project

Table of Contents
Topic ...............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................5

Topic
“The benefits and drawbacks of a global business environment”- Case Study on
Morrisons
INTRODUCTION
The aspect of global business environment is refer to those surroundings in which
regional economies, societies and cultures, companies have become integrated through a global
network of political ideas through communication, transportation and trade. Moreover, it consist
of two environment i.e. internal and external which is directly impact over organisation decision
making capability. Due to the introduction of this term within existing industry, it entirely
modified business operation or function of companies in an impressive and productive manner.
As such, operating an organisational functions in a global level enable firm to expand or enhance
their market share and size without any trade barriers which improve the brand value of company
(Dwyer, 2015 ). Due to this, it help organisation to generate enormous employment opportunities
which aid them to improve the life standard of community or society in an improved manner. In
addition to this, it creates diversified working culture that improves the firm's productivity and
proficiency in an trenchant and expeditious way. For this report, Morrisons company has been
considered which is well known multinational firm and also regarded as fourth largest chain of
supermarket within UK. It is established in the year of 1899 and serves their product or services
across the globe. In this project, it involves research objective, aim, rationale, review of literature
and methodology for acquiring best outcome in a better way.
Research Aim
“To study the benefits and drawbacks of global business environment”.
Research Objective
 To understand the concept of global business environment.
 To identify the benefits of globalisation on Morrisons while functioning at international
level.
 To examine the challenges of global business environment which Morrisons face at
operating at global pace.
Research Questions
 What is the concept of global business environment?
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 What are the benefits of globalisation on Morrisons while functioning at international
level?
 What are the challenges of global business environment which Morrisons face at
operating at global pace?
Rationale
The reason behind choosing this topic is to investigate the importance of global business
environment on organisation and its impact over their functional areas. Due to an intense level of
competition or opposition between companies empowered researcher to identify globalisation
benefits on Morrisons in terms of enhancing productivity and profitability. Moreover, this aspect
help establishment to implement best strategic decision in order to survive within competing
industry for a longer period of time in a amended way (Epstein, 2018). Along with this, it assist
investigator to suggest effective ways for company to improve their overall performance in an
amended mode.
Literature Review
To understand the concept of global business environment.
According to Alison Green, 2017, To survive within competing industry for a longer
period of time, global business environment enable organisation to analyse the current or
emerging trend of market and also aid them to implement best strategic decision which lead them
to obtain profit maximisation in an amended manner (Why Is Global Business Important?,
2017). Furthermore, because of this concept, companies can enhance their market share in a
productive style with a less cost and risk. Moreover, international trade assist firm to enrich
better living standards for society by rendering employment opportunities.
To identify the benefits of globalisation on Morrisons while functioning at international level.
In the views of Jim Woodruff, 2018, An organisation which operates in international
trade can acquires several benefits and help them to accomplish their objective in a prompt
manner. Moreover, the foremost benefit which globalisation impose is that establishment can
trade their products or services across worldwide without any hindrances (The Importance of the
International Business Environment, 2018). Along with this, it help them to access new and
qualified talent which benefits firm in terms of increasing productivity, advanced language skill,
novel ideas and many more. Furthermore, they can gain over competitive edge over their
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opponents which aid company to attain several opportunities to enrich foreign investment in a
better mode.
To examine the challenges of global business environment which Morrisons face at operating at
global pace.
As per the views of Todd Anderson, 2019 , Although the concept of global business
environment impose various advantages but at the same time it contains several disadvantages
which directly impact over organisation decision making. The primal drawbacks which Morrison
can face while functioning at international level is increased level of competition (Global
Business Advantages & Disadvantages, 2019). Along with this, each region has its own policies
or procedures which may create conflicts or disputes among Morrisons in entering at global pace
as well as it decreases the brand value of company. In addition to this, there will be barrier of
culture and language that reduces the proficiency of establishment in drastic way.
Research Time Plan
Gantt Chart
It is one of the useful and most commonly used component in project management as it
help researcher to present each and very activities of report in a better manner which lead them
to accomplish their goal in a stipulated period of time. Each information is represent in bar form
as well as mention suitable time scale (Halkias, Davvetas and Diamantopoulos, 2016).
Work breakdown Structure
WBS is refer to breaking the particular project into various parts which can be easily
manageable and directed. In addition to this, it assist project investigator to communicate the
matter to team in a transparent and clarity form which help them to control over rising conflicts
or misunderstanding regarding of project.
Research Methodology
This phase is one of the important element in research as it mainly centring over
gathering accurate or relevant information in order to generate reliable and authentic project in
current marketplace. Moreover, it contains different ways of collecting data which is explained
below:
Primary: In this method, all the data are accumulated for the first time which means it is
not attempted by any other scholars or researcher within market. It can be done by different ways
like interview, questionnaire, observation and etc (Hirst, Thompson and Bromley, 2015).
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However, in regard of this project, an surveyor make use of primary data method by developing
questionnaire in order to collect relevant option to bring authentic report in business industry.
Secondary: Under this, information are already done or gathered by someone else and it
can be available in industry in the form of articles, journals, publications, magazines, newspapers
and many more. For this report, investigator acquired various content from articles , journals to
create valid and reliable project in a better way.
Quantitative and Qualitative
Research methods are spilt into two types i.e. qualitative and quantitative. In terms of
qualitative, it is concerned with human behaviour from the informants perceptive. Moreover, it
primarily inductive process which is used to formulate theory or hypothesis for accomplishing
desired aim in an improved way. On the contrary, quantitative method is related to discover or
search facts about social phenomena and it is expressed in the form of figures, numbers and
graphs (Jabeen, Faisal and Katsioloudes, 2017). Henceforth, to completing this project,
researcher implies qualitative method as it help them to acquire in depth knowledge about topic
and can publish authentic project within industry in a efficacious mode.
Sample size
This approach means selecting an individuals from the larger number of population for
achieving the goal in a better manner. In order to conduct this research, investigator choose 20
respondents for collecting relevant information about specified topic which help them to bring
authentic and valid project in present market. Moreover, random sampling technique is also
adopted by researcher to reach accurate population which help them to improve the quality and
reliability of report (Kerzner, 2017).
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Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“The benefits and drawbacks of a global business environment”- Case
Study on Morrisons
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
 To understand the concept of global business environment.
 To identify the benefits of globalisation on Morrisons while
functioning at international level.
 To examine the challenges of global business environment
which Morrisons face at operating at global pace.
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Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
The rationale behind choosing this topic is to determine the influence
of globalisation over companies while operating their functional areas
at global level. Along with this, implementing best strategic decisions
for an attainment of increased level of profitability within competing
marketplace. Additionally, researcher can acquire in depth
understanding about chosen topic which lead them to develop
authentic and valid project in a better quality.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Global Business Advantages & Disadvantages, 2019.[Online].
Available Through; <https://bizfluent.com/info-8172773-
global-business-advantages-disadvantages.html>
The Importance of the International Business Environment, 2018.
[Online]. Available Through; <https://bizfluent.com/info-
7759241-importance-international-business-
environment.html>
Why Is Global Business Important?, 2017.[Online]. Available
Through; <https://bizfluent.com/info-7886307-global-
business-important.html>
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Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Primary: In this, data are collected for the first time which shows its
originality and can be dine by questionnaire, observation, interview
and so on.
Secondary: Under this, information or data is already done by
different authors which is published within market in different forms
i.e. journals, articles, magazines.
Qualitative and Quantitative: In qualitative, it is termed as
exploratory research which render deeper knowledge of particular
topic whereas quantitative relates with those in which data are
expressed in the form of facts, figures and graph.
In context of this project, researcher select primary data by developing
questionnaire and secondary method in which they collects
information from articles, journals. Moreover, investigator make use
of random sampling method and selects qualitative method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
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Agreed: ________________ (name)_______________ Date
______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: “The benefits and drawbacks of a global business environment”- Case Study on
Morrisons
Student name:
Student ID number:
Programme:
College Name:
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Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
For reaching wider range of population, investigator make use of different social media tools that aid
them to obtain accurate and relevant opinion regarding project and empower them to produce valid and
reliable report.
Describe the processes you will use to inform participants about what you are doing:
To communicate the project status and information to large number of population, surveyor utilise e-
mail and social media platforms that assist them to produce better outcome in an effective manner.
How will you obtain consent from participants? Will this be written? How will it be made clear to
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participants that they may withdraw consent to participate at any time?
Under this project, researcher design a questionnaire which empower each individuals to give their
valuable opinion about project in order to create report in a better quality.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
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During the research:
Where will the data be stored?
Pen drive, computer, hard disk and many more.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format? Pen drive, computer, hard disk and
many more.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
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I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.
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REFERENCES
Books and Journals
Dwyer, L., 2015. Globalization of tourism: Drivers and outcomes. Tourism Recreation
Research. 40(3). pp.326-339.
Epstein, M. J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Halkias, G., Davvetas, V. and Diamantopoulos, A., 2016. The interplay between country
stereotypes and perceived brand globalness/localness as drivers of brand
preference. Journal of Business Research. 69(9). pp.3621-3628.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Jabeen, F., Faisal, M.N. and I. Katsioloudes, M., 2017. Entrepreneurial mindset and the role of
universities as strategic drivers of entrepreneurship: Evidence from the United Arab
Emirates. Journal of Small Business and Enterprise Development. 24(1). pp.136-157.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Knight, G. A. and Liesch, P. W., 2016. Internationalization: From incremental to born
global. Journal of World Business. 51(1). pp.93-102.
Kotler, P. and et. al., 2015. Marketing. Pearson Higher Education AU.
Livermore, D. and Soon, A. N. G., 2015. Leading with cultural intelligence: The real secret to
success. Amacom.
O'brien, J., 2019. Category management in purchasing: a strategic approach to maximize
business profitability. Kogan Page Publishers.
Rahman, S. A. and et. al., 2015. Supporting entrepreneurial business success at the base of
pyramid through entrepreneurial competencies. Management decision. 53(6). pp.1203-
1223.
Rahman, S. A. and et. al., 2016. Enhancing the wellbeing of base of the pyramid entrepreneurs
through business success: the role of private organizations. Social Indicators
Research. 127(1). pp.195-216.
Online
Global Business Advantages & Disadvantages, 2019.[Online]. Available Through;
<https://bizfluent.com/info-8172773-global-business-advantages-disadvantages.html>
The Importance of the International Business Environment, 2018.[Online]. Available Through;
<https://bizfluent.com/info-7759241-importance-international-business-
environment.html>
Why Is Global Business Important?, 2017.[Online]. Available Through;
<https://bizfluent.com/info-7886307-global-business-important.html>
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