The Benefits & Drawbacks of a Global Business Environment - Morrisons

Research Project

Table of Contents
Topic ...............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................5

Topic
“The benefits and drawbacks of a global business environment”- Case Study on
Morrisons
INTRODUCTION
The aspect of global business environment is refer to those surroundings in which
regional economies, societies and cultures, companies have become integrated through a global
network of political ideas through communication, transportation and trade. Moreover, it consist
of two environment i.e. internal and external which is directly impact over organisation decision
making capability. Due to the introduction of this term within existing industry, it entirely
modified business operation or function of companies in an impressive and productive manner.
As such, operating an organisational functions in a global level enable firm to expand or enhance
their market share and size without any trade barriers which improve the brand value of company
(Dwyer, 2015 ). Due to this, it help organisation to generate enormous employment opportunities
which aid them to improve the life standard of community or society in an improved manner. In
addition to this, it creates diversified working culture that improves the firm's productivity and
proficiency in an trenchant and expeditious way. For this report, Morrisons company has been
considered which is well known multinational firm and also regarded as fourth largest chain of
supermarket within UK. It is established in the year of 1899 and serves their product or services
across the globe. In this project, it involves research objective, aim, rationale, review of literature
and methodology for acquiring best outcome in a better way.
Research Aim
“To study the benefits and drawbacks of global business environment”.
Research Objective
 To understand the concept of global business environment.
 To identify the benefits of globalisation on Morrisons while functioning at international
level.
 To examine the challenges of global business environment which Morrisons face at
operating at global pace.
Research Questions
 What is the concept of global business environment?
1

 What are the benefits of globalisation on Morrisons while functioning at international
level?
 What are the challenges of global business environment which Morrisons face at
operating at global pace?
Rationale
The reason behind choosing this topic is to investigate the importance of global business
environment on organisation and its impact over their functional areas. Due to an intense level of
competition or opposition between companies empowered researcher to identify globalisation
benefits on Morrisons in terms of enhancing productivity and profitability. Moreover, this aspect
help establishment to implement best strategic decision in order to survive within competing
industry for a longer period of time in a amended way (Epstein, 2018). Along with this, it assist
investigator to suggest effective ways for company to improve their overall performance in an
amended mode.
Literature Review
To understand the concept of global business environment.
According to Alison Green, 2017, To survive within competing industry for a longer
period of time, global business environment enable organisation to analyse the current or
emerging trend of market and also aid them to implement best strategic decision which lead them
to obtain profit maximisation in an amended manner (Why Is Global Business Important?,
2017). Furthermore, because of this concept, companies can enhance their market share in a
productive style with a less cost and risk. Moreover, international trade assist firm to enrich
better living standards for society by rendering employment opportunities.
To identify the benefits of globalisation on Morrisons while functioning at international level.
In the views of Jim Woodruff, 2018, An organisation which operates in international
trade can acquires several benefits and help them to accomplish their objective in a prompt
manner. Moreover, the foremost benefit which globalisation impose is that establishment can
trade their products or services across worldwide without any hindrances (The Importance of the
International Business Environment, 2018). Along with this, it help them to access new and
qualified talent which benefits firm in terms of increasing productivity, advanced language skill,
novel ideas and many more. Furthermore, they can gain over competitive edge over their
2