Implications of Digital Technologies on SME's

Topic
The implications of digital technologies
on SME’s.
Research Project

Aim
 To analyse the impact of artificial intelligence in driving innovation in retail
businesses of UK- A study on Nisa retailers (SME). .
Objective of research
 To assess the importance of innovation in retail organisations of UK.
 To evaluate the factors of digital technology which tends to drives
innovation in the business.
 To determine the use of artificial intelligence in driving innovation in
Nisa retailers.
 To recommend effective measures of driving innovation by Nisa
retailers through artificial intelligence
Research aims and objectives

Research Methodology
 Research Approach: Inductive
 Research Design: Descriptive
 Data collection: Primary method
 Sampling: Purposive
 Research philosophy: Interpretivism
 Ethical considerations
 Research Limitation: Cost & time
 Analytical Approach: Qualitative
 Reliability & Validity

Theme 1: A large number of respondents are working since more
than 2 years.
From above graph it can
be interpreted that out
of 10 4 respondents are
working with Nisa from
last two years and
others are newly
appointed. They are not
so much experienced. 3
are one year
experienced and single
employee is
experienced above one
year.