The Impact of Digital Technology on Business Activities

Added on - Dec 2020

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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Research proposal by considering aim, objective, questions and literature review..........1P2 Examine appropriate research methodology.....................................................................3
Title: The impact of digital technology on business activitiesINTRODUCTIONDigital Technology, is said to be a boon for most of the companies as it has providedgreat opportunity to firms in connecting with numerous people at a time. This assist company inmaking effective customer relationship. Femina is a fashion media organisation that focusesmainly women and since six decades Femina has been capturing essence of women around theworld. This assignment will put light on different aspects like role of digital technology forcompany and what kind of advantage it is providing to organisation further supported by anLiterature review.TASK 1P1 Research proposal by considering aim, objective, questions and literature reviewDigital Technology, is a wider concept and constitutes many factors within itself. Socialmedia is one of them and it is really helping most of the companies in connecting with itsvaluable customers. Most important benefits which social media is providing is that it is less timeand cost consuming. Company, by simply developing a webpage they can attract large number ofcustomers. Therefore, with the help of this source company not only provide information to itsconsumers but they also gather information regarding the needs and wants of customers so thateffective services and facilities can be provided.Background of researchFemina is a British publishing magazine which was founded in the year around 1965 andsince then they are working on fashion of women. Research is conducted in order to have in-depth analysis regarding a specific topic. This research is being conducted in order to know ifdigital technology is providing any kind of benefit to an organisation or not. Therefore, this willhelp researcher in knowing the advantages of company who has established their business ondigital platform. For this organisation, it is required to implementing social media technologythat assist in building direct connection with target audience. Social media platform will aid inproviding detailed information of new updates in order to building new connection with targetcustomers.Research aim1
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