Research Project on Improving Business Performance of Marks and Spencer

This presentation discusses a research project on identifying different ways to improve the business performance of Marks and Spencer. It covers the research topic, aim and objectives, research project plan, research approaches, data interpretation, recommendations, conclusion, and references.

RESEARCH PROJECT

Contents covered in ppt
Following contents are covered in ppt:
 Research topic
 Aim and objectives
 Research project plan
 Research approaches
 Data interpretation
 Recommendations
 Conclusion
 References

Research topic
“To identify different ways for improving business
performance of the entity: A case study on Marks and
Spencer”.

Aim and objectives of the
research
 Aim of the research:
 “To identify different ways for improving business performance of Marks and
Spencer”.
Objectives of the study:
 Set targets for the research are mentioned below:
 To analyse importance of identifying actual business performance of the entity.
 To assess several factors affected on the business performance of M&S.
 To identify impact on business operations of the organisation as to work for their
improvements.
 To provide suggestions for managing business operations of M&S and
improving them in the future time.

Project plan
It is essential to plan systematically for conducting research
and appropriate decision making regarding implementing
business operations of M&S. However, research project plan is
to be identified as:
 Gantt Chart
 Network diagram

Gantt chart

Network diagram

Research approaches
For data collection regarding managers' views on business
performance of M&S, following approaches are used as
Research approach Inductive
Research philosophy Interpretivism
Research design Descriptive
Research method Primary data collection
(Conducting survey with 5
managers of M&S)
Data analysis Thematic interpretation

Data interpretation
Collected data as respondents' views on current business performance of M&S can
be identified as follows:
 Current business performance of M&S
 Managers' views on productivity and profitability of the entity
 Agreed respondents with the statement
 Highly effective business aspect
 Essential to adopt business innovations in technologies for M&S
 Critical evaluation on business operations of the company
 Online delivery services of M&S
 The best factor to improve entity's performance
 Forecasting on business performance of the organisation

Theme 1: Actual business performance of M&S
Good Developing Neutral Decreasing
0
0.5
1
1.5
2
2.5
3
Column C

Theme 2: Productivity and profitability of
the entity
4
1
Yes
No

Theme 3: Respondents agreed on asked
statement
Agreed
Strongly agreed
Disagreed
Strongly disagreed
0 0.5 1 1.5 2 2.5 3 3.5
Column C

Theme 4: Business aspect which is highly
effective
1
2
1
1
Management of its operations
Quality in products and services
Public relations
Others

Theme 5: Importance of adopting digital
technologies for business operations of M&S
Yes No
0
0.5
1
1.5
2
2.5
3
Column C

Theme 6: Critical evaluation business
performance of the organisation
Public relations
Quality of goods and services
Production and distribution system
0 0.5 1 1.5 2 2.5 3 3.5
Column C

Theme 7: Online delivery service of M&S
Good Neutral Bad
0
0.5
1
1.5
2
2.5
Column C

Theme 8: The best factor to improve business
performance of M&S
1
2
2
Increasing sales revenue
Adopting new technologies
Maintaining public relations

Theme 9: Forecasting on business operations of
the entity
Better Neutral Decreased
0
0.5
1
1.5
2
2.5
3
Column C

Recommendations
For getting success in research process, it is needed to consider
below mentioned recommendations as:
 It is essential to collect accurate and relevant data on which
appropriate decisions can make in the future time.
 Ethical considerations should be considered during research and
data collection for analysing actual business performance of
M&S.
 All prepared strategies should be implemented effectively as
determined to meet gaols and working for further
implementations.

Conclusion
 For conducting research on identifying ways to improve business
performance of M&S, following conclusions are evaluated as:
 It is concluded that business performance of Marks and Spencer can be
improved through critical evaluation on its operations.
 In this regard, different research tools and specification are discussed
for data collection appropriately.
 Including this, research process and systematic plans for conducting
research and reaching out its goals are identified in this assignment.
 However, targets of the research has been achieved in terms of
analysing ways to improve business performance of M&S.

References
Ricciardi, P. and et.al., 2015. Sound quality indicators for urban
places in Paris cross-validated by Milan data. The Journal of the
Acoustical Society of America. 132(4). pp.2337-2348.
Speight, J. and et.al., 2016. Characterizing problematic
hypoglycaemia: iterative design and preliminary psychometric
validation of the Hypoglycaemia Awareness Questionnaire
(HypoA‐Q). Diabetic Medicine. 33(3). pp.376-385.
Stanek, J., Babkin, E. and Zubov, M., 2016. A new approach to
configurable primary data collection. Computer Methods and
Programs in Biomedicine. 5(4). pp.70-89.

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