Benefits and Drawbacks of Global Business Environment: A Case Study on Nestle

This research project focuses on identifying the benefits and drawbacks of a global business environment through a case study on Nestle. It explores the concept of global business environment, its impact on Nestle, and ways to overcome its negative effects. The research aims to provide insights into the challenges and opportunities of operating in a global market.

Research Project

Title:
“To identify the benefits and drawbacks of a global business environment. A case
study on Nestle”
Chapter 1: Introduction
Overview of the Research
Globalisation is defined as an effective aspect that is applied to depict how nations,
people or organisations across the world are flattering more interrelated as forces such as facility
media technology and worldwide economics make it easier for goats employment ideas and
individual to cross traditional borders and extremity. Nestlé is the selected business for this
specific investigation as it is a wide Swiss multinationals food and drink Processing
conglomerate Corporation with its headquarters is in Switzerland (Azimi Delarestaqi, Razavi and
Boroumand, 2017). The company is mainly concerned over achieving growth and sustainability
with global market why this path of global enterprise situation. The study aimed to identifying
the benefits and drawbacks of global business environment over the operations of an
organisation therefore in this object is and questions are double up to aid the activity in the
accurate way. Literature review is effective in double up in the understanding of the learner and
researchers In regards to the chosen subject area with the support of secondary sources in
addition to this suitable selection of methods are effective in assisting the work in right manner
to reaching at the potential outcome and data analysis is effective in evaluating the gathered
information with the support of thematic analysis. At the end of the research recommendations
are provided over the findings of the research and researcher has also share their personal
experience which can be attained while conducting the investigation.
Background of the Research
Globalisation is effective in developing a porch unity is for the business To exploring
their operations at wider scale and attaining growth and success globalisation offers both benefits
and challenges for businesses there for it provides wider opportunity to the businesses for
economic growth to improve the quality of life for individuals, on the other side it can also lead
to challenges with the welfare of workers, economies and the Environment as organisations are
going globalised (Bathelt, Cantwell and Mudambi, 2018). Thusly, Nestle is a Swiss global
nourishment and drink handling aggregate partnership. It is the most well known food and drink
1

organization, the headquarter of the firm is in Vevey, Vaud, Switzerland. It perceived as the most
stretched out nourishment organization in the globe. It is an open constrained organization,
which is established in the time of 1866 by the potential influence of Henri Nestle. The
organization is having 308,000 representatives who are placing their noteworthy affect in the
development and accomplishment of the business. The general income of the firm is around
91.43 billion and the organization is working in numerous items like, infant nourishment,
espresso, dairy items, candy parlour, breakfast grains, pet nourishment, filtered water, frozen
yogurt and so forth. The key concern of the business is to become globalised in respect to
exploring their operations at world wide scale (Birkin, Clarke and Clarke, 2017). Organisations
are focuses over implementing globalisation as their key strategic step to develop their
operations at global level and gain more profitability and growth, thus in today's competitive
business era, the key motive of each businesses is to attaining higher growth and success at
market place.
Rationale of the Research
Investigation into actual action is relay upon identifying the benefits and drawbacks of
global business on the growth and success of a business. Therefore, the area of investigation is
wide and significantly based on academic writing and very much influential in enhancing the
idea and knowledge base of individual in relation to a chosen study area. This work is affective
in exploring the benefits and drawbacks of global business environment and how it can be
beneficial for a business to achieving growth and competitive advantage (Bendell, 2017). The
another rational motive for administration the investigation is The individual curiosity of the
investigator as The researcher is willing to enhance their knowledge and Skills in regards to the
chosen subject area and also Effective in processing their individual and occupational group
ability which would be beneficial for them in accomplishing their future objects in more efficient
manner.
Research Aim
“To identify the benefits and drawbacks of a global business environment. A case study
on Nestle”
Research Objectives
• To identify the concept of global business environment.
• To identify the benefits and drawbacks of global business environment on Nestle.
2

• To identify ways through which Nestle can overcome negative impact of global
business environment.
Research Questions
• What is the concept of global business environment?
• What are the benefits and drawbacks of global business environment on Nestle?
• What are the ways through which Nestle can overcome negative impact of global
business environment?
3

Chapter 2: Literature Review
The concept of global business environment.
As per the views expressed by Allison Tanner, 2018, global business environment is
defined as the aggregate sovereign area outside of the business home surroundings impacting
how the business develop decision for how to use its resources. In addition to this, global
business environment is categorised among two important factors, i.e. internal and external
factors, therefore, external factors involves the social, political, economic, regulatory, tax,
culture, technological and legal environment (Brannen, Piekkari and Tietze, 2017). Global
business environment mainly mention as the base of understanding that is effective in exploring
the consciousness of culture awareness and world-wide economical inter-dependency, which
could be hard-hitting for the enterprise in attaining higher growth and success at market place.
Global business environment is based on both benefits and challenges, therefore, globalisation is
efficacious in processing possibility for the enterprises to explore their transaction at wider scale
and gain higher competitive advantage. On the contrary side global business environment also
causes issues related with political and legal norms. In the context of business global business
environment is an important feature that plays an effective role in the growth and success of an
organsiation.
The benefits and drawbacks of global business environment on Nestle.
As per the opinion analysis of Victoria Duff, 2019, Global business environment refers to
the uncontrollable international and local interactions which affects how a business operates
within commercial centre. In addition to this global business environment is a path which enable
businesses to conduct trade of goods and services in between and outside of the countries
boundaries. It basically develops opportunities for the business to gain profitability and growth
within the global market. Nestle is a large business organisation which operates at wider level
and global business environment has numerous advantaged and disadvantage (Charte and
Polonsky, 2017).
Benefits of Global business Environment
There are multiple benefits that are gained by the businesses through global business
environment, in which some are associated as under:
Improve in sale: This is the major benefit of global business environment, thus it incorporates
when an organisation trade their products and services at wider level, therefore, it mainly helps
4

the business in developing their sales and revenue at global level. Furthermore, global expansion
is effective in reducing the prices of products and develop the profitability of the business
(Cohen, 2018).
Market Opportunities: Globalisation is hard-hitting for a business in processing opportunities,
therefore, with the help of globalisation organisation are able to trade their products and services
at wider scale and attracts customers at global level. However, this develop significance for the
business in achieving higher market opportunities for increasing gains and maturation.
Drawbacks of Global business Environment
In the developing countries,it has a negative impact on the economic of the country like
political, social, and economic factors of the business. The developed countries continue to
explore the underdeveloped countries on the name of business opportunities.
Unemployment factor: Due to use of technology in the countries,the labour force is reduce in
the various country which lead to rise in the unemployment in the market. Skilled employees
remain unemployed for longer period of time which leads them to shifts to another countries to
earn money in long run (Elder and Dauvergne, 2015).
Competition factors: the firm are able to operate at lager platform,which increase the
competition in the market among same line of business. Many new companies very able entry in
to existing market which give tough competition to existing market to make profits in such
market.
Limited natural resources: Due to globalisation, every country is exploring its natural
resources so extensively that their will be not resource for the further generation in the countries.
They are various limited resources which will not last for too long in the business environment
if ones get used in the business.
The ways through which Nestle can overcome negative impact of global business
environment.
Global business environment refers to the environment outside of the organization which
can influence the organization in making decision and make use of the resources. It is a
environment which helps business to perform its activities at the international levels to make
profits by achieving goals and objective. In today's market NESTLE has developed its presences
at global market providing various product such as coffee, chocolate etc. To reduce the negative
impact of global business in the environment government should reduce the trade and tariffs in
5

the business agreement (Epstein, 2018). This will helps to increase the performance of the
countries by following the sets rules and regulation without delaying the process of trading
between different countries. country needs to control corruption of its economic to avoid missus
of resources available with them. Government should make policies to help its economy to
increase the revenue from time to time. Their should be financial service industry which provide
services related to money, for money and with money. This will helps economic to be self
sufficient in overall performance of the organization at global level. To reduce the impact of
global business , government should make us of renewable goods in the market which will helps
in retaining the natural resource for further generation (Evans and et. al., 2017). Countries should
make proper use of available resources and human resource to increase the performance of that
country. Their should be good cross -cultural management between the different countries, to
have better understanding about the work culture ethic and standards.
6

Chapter 3: Research Methodology
Research methodology is the potential thought of a researcher is to recognise suitable tools
of research technique in regard to helping the general investigation activity in accurate way to
coming to at the key results (Fernie and Sparks, 2018). This is the most basic piece of an inquiry
which help the higher importance in the utilization of appropriate procedure to help the work in
right way, along these lines this segment depends on numerous applications wherein some are
related with the work and suitable in assisting the investigation over the area of identifying the
benefits and drawbacks of a global business environment, few are described as under:
Type of Investigation:
In carrying out of a research the essential worry of the investigator is to choose the most
reasonable kind of research in regard to help the work in right way, in this way, investigation is
fundamentally of two sorts, like wise qualitative and quantitative research methods (Fraj, Matute
and Melero, 2015). In the existing examination work, qualitative investigation is mainly
practically implemented by the investigator as it is well suitable for conducting detailed analysis
over the area of identifying the the benefits and drawbacks of a global business environment over
the operation and progression of an organisation, Along with this, qualitative method is powerful
in directing in-depth assessment by examination of human observation and perception.
Research Design:
Research design is also a suitable area of an investigation work thus this recognise as the
blue print of the research and helps the investigation in implementation of activities in accurate
way, therefore, this segment is fundamentally founded over three aspects i.e. descriptive,
exploratory and experimental investigation design (Gillespie and Riddle, 2015). In the existing
research area, descriptive research design is mainly implemented by the investigator as it is
effective in providing support through elaborated evaluation on the area of identifying the
benefits and drawbacks of a global business environment over the success dealing of a business.
Research Approach:
This is additionally perceived as the other central part of investigation technique as it is
powerful in helping the researcher to pushing forward in right way to coming to at a possible
result, Therefore this area is mainly handing over deductive and inductive investigation
approach, thus the choice of approaches dependent on the type of research tool (Gutierrez,
Boukrami and Lumsden, 2015). In the existing examination activity inductive methodology is
7

the most appropriate tool for decisive the data supported over identifying the benefits and
drawbacks of a planetary organisational environment over the maturation of an organisation,
therefore, inductive methodology is generally reasonable for qualitative research and the present
exploration depends on qualitative investigation as inductive methodology is mainly effective in
assisting the work in right manner via the significant support of theories and hypothesis.
Data Collection tools:
Information assortment is the key viewpoint which is requires to be considered by the
scientist as to accumulate practical and significant information. This portion is generally wraps
over primary and secondary source of information collection. Primary research is appropriate in
gathering information through the support of questionnaire, survey, interview, focus group etc.
On the contrary side secondary tool is incredible in making detailed base investigating data
through books, journals, published research articles, etc. In the present examination work both
the sources are applied by the analyst, in this manner these two are viable in helping the general
work in right way to coming to at the key result (Hair Jr and et. al., 2015). Accordingly essential
research is being led through the help of survey, consequently this is generally important in
social event data from the more extensive populace and furthermore compelling in giving point
by point examination. On the opposite side, optional examination is successful in directing
writing survey by means of the help of books, diaries, articles and so on. Along these lines, this
part is viable in building up the comprehension of the scientist of student towards the picked
branch of knowledge.
Sampling:
This territory of assessment is of ordered among probabilistic and non-probabilistic
testing; thusly, sensible assurance of research is required to help the work in right manner. In the
present research work, information is being assembled by arbitrary testing as in this individual
are arbitrarily select for amassing of data (Hamilton and Webster, 2018). Test size for this
specific examination is 30, as it is successful in helping the work in right way to coming to at the
key outcomes and result.
8

Chapter 4: Data Analysis and Interpretation
Data Analysis is the imperative portion of an investigation as it is effectual in identifying,
accumulating and examining the data in effective manner. In the existing inquiry data has been
analysing via the support of thematic analysis as it is most effective tool for analysing the
information in effective manner (Hanson, D., Hitt, Ireland and Hoskisson, 2016). Thus, this
approach is effective in effectively analysing the data over the study of identifying the benefits
and drawbacks of a global business environment over the operations of an organisation.
Frequency Table:
Q1) Are you aware about the concept of global business environment? Frequency
Yes 28
No 2
Q2) According to you global business environment is effective for a business
to attain growth and success?
Frequency
Yes 26
No 4
Q3) Do you think that, suitable global business environment is suitable for
Nestle for attaining growth at global level?
Frequency
Agree 27
Disagree 2
Neutral 1
Q4) Which kind of influence does globalisation has over the operations of
Nestle and its worldwide operations?
Frequency
Positive 25
Negative 2
Neutral 3
Q5) What are the key benefits of global business environment over the success
of an organisation?
Frequency
Business opportunity enhancement 15
Diversified market 5
Greater Access to talent 5
9

Increase in Profitability 5
Q6) According to your perspective, business opportunity enhancement is the
key benefit which is gained by Nestle through global business environment?
Frequency
Yes 24
No 6
Q7) What are the drawbacks of global business environment over the success
operations of a business?
Frequency
High market competition 4
High tax and Tariff 15
Political risk 6
Cultural differences 5
Q8) According to you, high tax and tariff is the key disadvantage of global
business environment which is mainly faced by Nestle?
Frequency
Yes 26
No 4
Q9) What key ways that can help Nestle in addressing the negative impact of
global business environment?
Frequency
Proper market Research 15
Higher experience and talented workforce 7
Analysis of competitors strategy 8
10

Thematic Analysis
Theme 1) Are you aware about the concept of global business environment?
Q1) Are you aware about the concept of global business environment? Frequency
Yes 28
No 2
Interpretation:
From the examination of the above given diagram it has been deciphered that 28 out of
30 individuals said that they know about the idea of worldwide business condition as they have
been experienced by the investigation of worldwide business condition according to their feeling
it is a successful examination which is required to be know bye in their own just as expert life.
Remaining people don't know about the idea of worldwide business condition according to their
view they are not having critical enthusiasm with respect to the equivalent.
11
Yes No
0
5
10
15
20
25
30 28
2
Frequency

Theme 2) According to you global business environment is effective for a business to attain
growth and success?
Q2) According to you global business environment is effective for a business
to attain growth and success?
Frequency
Yes 26
No 4
Interpretation:
As per the nitty gritty liveliness of the task it has been discovered that 26 out of 30
individuals are in support with the explanation that worldwide business condition is a factor for a
business to accomplish development and accomplishment according to their view worldwide
business Environment is a successful key advance which would be helpful for an association in
coming to at the higher focused edge. Remaining individuals are not in support with equivalent
to per their feeling worldwide business condition isn't a lot of viable for a business to pick up
development and achievement.
12
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Theme 3) Do you think that, suitable global business environment is suitable for Nestle for
attaining growth at global level?
Q3) Do you think that, suitable global business environment is suitable for
Nestle for attaining growth at global level?
Frequency
Agree 27
Disagree 2
Neutral 1
Interpretation:
Accordant to the appropriate investigation of the study report it has been identified that
27 out of 30 respondents said that suitable global business environment is efficacious for Nestlé
in accomplishing significant maturation at global level therefore as per their opinion an
appropriate implementation of global business environment is probably beneficial for Nestlé to
gaining growth and success. Out of 30 respondents 2 are disagree with this statement as they are
not in favour of the area that global business environment is not suitable for Nestlé in attaining
growth at a global level and the remaining people are not providing any discussion on the same.
13
Agree Disagree Neutral
0
5
10
15
20
25
30 27
2 1
Frequency

Theme 4) Which kind of influence does globalisation has over the operations of Nestle and its
worldwide operations?
Q4) Which kind of influence does globalisation has over the operations of
Nestle and its worldwide operations?
Frequency
Positive 25
Negative 2
Neutral 3
Interpretation:
According to the description of the above mentioned graph it can be evaluated that 25 out
of 30 respondents are said that economic process has positive influence over the operations of
Nestlé and its worldwide operations as per their view globalisation is effectual for the success of
Nestlé. 2 people are sad that globalisation is not Have positive impact over the operations of
Nestlé and remaining individuals are not discussing anything about the given statement.
14
Positive Negative Neutral
0
5
10
15
20
25
25
2 3
Frequency

Theme 5) What are the key benefits of global business environment over the success of an
organisation?
Q5) What are the key benefits of global business environment over the success
of an organisation?
Frequency
Business opportunity enhancement 15
Diversified market 5
Greater Access to talent 5
Increase in Profitability 5
Interpretation: 5
The previously mentioned chart expressed that there are different advantages that are
picked up by organizations because of worldwide business condition. 15 out of 30 individuals
are select the alternative of business opportunity in improvement according to their view it is the
significant advantage which is predominantly picked up by the organizations, five individuals are
supportive of differentiated market, five people are agreeable to more prominent access to ability
and the remaining are agreeable to expanding gainfulness.
15
Business opportunity enhancement
Diversified market
Greater Access to talent
Increase in Profitability
0
2
4
6
8
10
12
14
16 15
5 5 5
Frequency

Theme 6) According to your perspective, business opportunity enhancement is the key benefit
which is gained by Nestle through global business environment?
Q6) According to your perspective, business opportunity enhancement is the
key benefit which is gained by Nestle through global business environment?
Frequency
Yes 24
No 6
Interpretation: 6
According to the point by point examination of the review report it has been broke down
that 24 out of 30 respondents said that business opportunity Enhancement is the key advantage
which is primarily achieved by Nestlé through worldwide business condition according to their
view that the appropriate execution of worldwide business condition association has chiefly go to
chance to develop at worldwide market and remaining individuals are not in support with
equivalent to per their assessment it isn't the key advantage which is accomplished by Nestlé.
16
Yes No
0
5
10
15
20
25
24
6
Frequency

Theme 7) What are the drawbacks of global business environment over the success operations of
a business?
Q7) What are the drawbacks of global business environment over the success
operations of a business?
Frequency
High market competition 4
High tax and Tariff 15
Political risk 6
Cultural differences 5
Interpretation: 7
As indicated by the investigation of the study report it has been assessed that there are
different downsides of worldwide business condition over the achievement tasks of office, 4 out
of 30 individuals are agreeable to high market rivalry, 15 people are select the alternative of
cutting edge Centre six people are supportive of political hazard and remaining individuals are
supportive of culture contrasts. According to their view these are the significant disadvantages
which influence the working of an association.
17
High market competition
High tax and Tariff
Political risk
Cultural differences
0
2
4
6
8
10
12
14
16
4
15
6
5
Frequency

Theme 8) According to you, high tax and tariff is the key disadvantage of global business
environment which is mainly faced by Nestle?
Q8) According to you, high tax and tariff is the key disadvantage of global
business environment which is mainly faced by Nestle?
Frequency
Yes 26
No 4
Interpretation:
As per the detailed evaluation of the project it has been identified that 26 out of 30 people said
that high tax and tariff is the key disadvantage of global business environment which is mainly
faced by Nestlé as company has facing issues regarding change in the policy soft accent which
may cause huge influence over the operations of Nestlé And the remaining people are not in
favour of the same.
18
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Theme 9) What key ways that can help Nestle in addressing the negative impact of global
business environment?
Q9) What key ways that can help Nestle in addressing the negative impact of
global business environment?
Frequency
Proper market Research 15
Higher experience and talented workforce 7
Analysis of competitors strategy 8
Interpretation:
As per the in-depth analysis of the project it has been interpreted that there are multiple
ways like proper market research, hire experience and talent workforces and analysis of
competitors strategy, thus these are the potential steps which can be helpful for Nestlé in
addressing the negative influence of global business environment and assist the film to words
achieving more growth and sustainability.
19
Proper market Research
Higher experience and talented workforce
Analysis of competitors strategy
0
2
4
6
8
10
12
14
16 15
7
8
Frequency

Chapter 5: Discussion
The concept of global business environment.
According to the assessment investigation of the creators it has been talked about that,
Global business condition can be characterized as the cultural and assignment condition of a
business which is impacted by the worldwide powers. Accordingly, these worldwide powers
incorporates work advertise, financial, innovative power, and worldwide challenge, legitimate
and political powers, etc. Worldwide business condition is additionally perceived as the vital
versatile framework with grouped perspectives that works autonomously and gives a way to
actualize interrelationship with different business, individual and nations at a more extensive
scale.
The benefits and drawbacks of global business environment on Nestle.
As per the views reasoning of the scholars it is being discussed that, There are assorted
welfare and drawbacks which Nestle may face while adopting global business environment.
Some major benefits are their will be enhance in opportunities for global expansion, it will also
improve financial performance and so on. On the other hand major drawbacks are their will be
increase in political risk, competition will increase at market and many others.
The ways through which Nestle can overcome negative impact of global business
environment.
As per the opinion reasoning of the authors it is being evaluated that there are different
negative impact faced by enterprise when they adopt global business environment and for it they
may adopt different methods. Such as they conduct proper market analysis of particular nation
market which help in develop proper strategies and plans which help in avoiding drawbacks of
global business environment.
Chapter 6: Reflection and Recommendation for Alternative Research
Methodology
The investigation into thought depends on recognize the advantages and downsides of a
worldwide business condition. In this manner, this is a wide territory of scholastic research
which is strong in building up the thought and aptitudes base of a person in connection to the
picked branch of knowledge. From the analysis of the project it has been recommended that, in
the modern business environment, it should be important for each businesses segment to have n
20

appropriate understanding regarding global business environment in respect to executing easy
expansion at global level. Nestle, is operated at wider level and has its operation all over the
globe, so it is recommended to Nestle, that company should analyse the market where they have
planed to expand, therefore, it is important for the business to analyse the taste and presence of
the market which could be beneficial for them in satisfying the needs and wants of customers. In
addition to this, it has also been suggested to Nestle that, company should develop an unique
marketing strategy in respect to enhance the operations of firm at global level. In the modern
business environment, company is facing multiple challenges like High market competition,
High tax and Tariff, Political risk, Cultural differences etc. which are resolved through
conducting appropriate market research, proper understanding regarding business ethics and
government legislations. In addition to this, company should also higher well skilled and
experienced workforces in respect to appropriate execution of organisational operations. For the
purpose of attaining higher competitive advantage, it has also been suggested to Nestle, that
company should analyse the strategies of their rivals in respect to developing the most
appropriate way to enhance their operations within commercial centre.
The execution of an investigation over the area of identify the benefits and drawbacks of
a global business environment, is a great pleasure for me, thus I am glad to get a chance for
conducting an evaluation over the area of globalisation and how it could be beneficial for the
businesses to gain success. This study is effectual for me in developing my idea and knowledge
base in regards to the chosen subject area, therefore, this investigation has developed my ability
of conducting an exploration in more effective and efficient manner. In the execution of this
particular investigation I get to know about the significance of implementing methodology in a
particular investigation, therefore, I have been recognising that, in this existing work, qualitative
investigation is being taken into consideration by the researcher, therefore, it is effective in
executing detailed analysis via the support of descriptive design as in this information is being
gathered via the support of theories and hypothesis. Furthermore, I have gained a good
experience, in executing research by applying both primary as well as secondary tool. Therefore,
I have been recognised that, in this particular investigation primary investigation is being
executed with the support of questionnaire as in this survey is being conduct with the help of
questionnaire which cover the aim and objective of the investigation. On the contrary side, I have
also get to know about the accumulation of secondary information which are supportive in
21

conducting literature review. This particular investigation is efficacious for me in developing my
experience in conducting primary and secondary investigation, as my developed skills are
effective for me in developing my future projects in more viable manner, Thus now I am able to
put the right methodology for conduct the work in right manner to teaching at the potential
outcome. This study has also create value for me in developing my personal as well as
professional ability to attain growth in my career and education purposes.
In the present investigation work, primary investigation is mainly executed via the
support of conducting questionnaire, therefore, primary information is gathered through multiple
ways like interview, focus group, survey, personal observation etc. and among all of them
investigator can also apply interview as the alternative tool of questionnaire, thus this is also an
effective way to gather primary information, but it is time consuming in nature, so investigator
has apply questionnaire for accumulation of information from the wider population.
Conclusion
According to the point by point investigation of the examination it has been inferred that,
worldwide business condition is a critical perspective which is powerful in building up the tasks
and movement of the firm at more extensive level. In this way, globalization is likewise
compelling in creating open doors for the organizations at worldwide level. Worldwide business
condition is powerful in empowering the organizations to exchange their items and
administrations at more extensive level and give chances to develop at worldwide level.
22

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Appendix
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about the concept of global business environment?
Yes
No
Q2) According to you global business environment is effective for a business to attain growth and
success?
Yes
No
Q3) Do you think that, suitable global business environment is suitable for Nestle for attaining
growth at global level?
Agree
Disagree
Neutral
Q4) Which kind of influence does globalisation has over the operations of Nestle and its
worldwide operations?
Positive
Negative
Neutral
Q5) What are the key benefits of global business environment over the success of an
organisation?
Business opportunity enhancement
Diversified market
Greater Access to talent
Increase in Profitability
Q6) According to your perspective, business opportunity enhancement is the key benefit which is
25

gained by Nestle through global business environment?
Yes
No
Q7) What are the drawbacks of global business environment over the success operations of a
business?
High market competition
High tax and Tariff
Political risk
Cultural differences
Q8) According to you, high tax and tariff is the key disadvantage of global business environment
which is mainly faced by Nestle?
Yes
No
Q9) What key ways that can help Nestle in addressing the negative impact of global business
environment?
Proper market Research
Higher experience and talented workforce
Analysis of competitors strategy
Q10) Provide recommendation to Nestle for attaining higher competitive advantage at market
place.
26