Benefits and Drawbacks of Global Business Environment: A Case Study on Nestle

Research Project

Title:
“To identify the benefits and drawbacks of a global business environment. A case
study on Nestle”
Chapter 1: Introduction
Overview of the Research
Globalisation is defined as an effective aspect that is applied to depict how nations,
people or organisations across the world are flattering more interrelated as forces such as facility
media technology and worldwide economics make it easier for goats employment ideas and
individual to cross traditional borders and extremity. Nestlé is the selected business for this
specific investigation as it is a wide Swiss multinationals food and drink Processing
conglomerate Corporation with its headquarters is in Switzerland (Azimi Delarestaqi, Razavi and
Boroumand, 2017). The company is mainly concerned over achieving growth and sustainability
with global market why this path of global enterprise situation. The study aimed to identifying
the benefits and drawbacks of global business environment over the operations of an
organisation therefore in this object is and questions are double up to aid the activity in the
accurate way. Literature review is effective in double up in the understanding of the learner and
researchers In regards to the chosen subject area with the support of secondary sources in
addition to this suitable selection of methods are effective in assisting the work in right manner
to reaching at the potential outcome and data analysis is effective in evaluating the gathered
information with the support of thematic analysis. At the end of the research recommendations
are provided over the findings of the research and researcher has also share their personal
experience which can be attained while conducting the investigation.
Background of the Research
Globalisation is effective in developing a porch unity is for the business To exploring
their operations at wider scale and attaining growth and success globalisation offers both benefits
and challenges for businesses there for it provides wider opportunity to the businesses for
economic growth to improve the quality of life for individuals, on the other side it can also lead
to challenges with the welfare of workers, economies and the Environment as organisations are
going globalised (Bathelt, Cantwell and Mudambi, 2018). Thusly, Nestle is a Swiss global
nourishment and drink handling aggregate partnership. It is the most well known food and drink
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organization, the headquarter of the firm is in Vevey, Vaud, Switzerland. It perceived as the most
stretched out nourishment organization in the globe. It is an open constrained organization,
which is established in the time of 1866 by the potential influence of Henri Nestle. The
organization is having 308,000 representatives who are placing their noteworthy affect in the
development and accomplishment of the business. The general income of the firm is around
91.43 billion and the organization is working in numerous items like, infant nourishment,
espresso, dairy items, candy parlour, breakfast grains, pet nourishment, filtered water, frozen
yogurt and so forth. The key concern of the business is to become globalised in respect to
exploring their operations at world wide scale (Birkin, Clarke and Clarke, 2017). Organisations
are focuses over implementing globalisation as their key strategic step to develop their
operations at global level and gain more profitability and growth, thus in today's competitive
business era, the key motive of each businesses is to attaining higher growth and success at
market place.
Rationale of the Research
Investigation into actual action is relay upon identifying the benefits and drawbacks of
global business on the growth and success of a business. Therefore, the area of investigation is
wide and significantly based on academic writing and very much influential in enhancing the
idea and knowledge base of individual in relation to a chosen study area. This work is affective
in exploring the benefits and drawbacks of global business environment and how it can be
beneficial for a business to achieving growth and competitive advantage (Bendell, 2017). The
another rational motive for administration the investigation is The individual curiosity of the
investigator as The researcher is willing to enhance their knowledge and Skills in regards to the
chosen subject area and also Effective in processing their individual and occupational group
ability which would be beneficial for them in accomplishing their future objects in more efficient
manner.
Research Aim
“To identify the benefits and drawbacks of a global business environment. A case study
on Nestle”
Research Objectives
• To identify the concept of global business environment.
• To identify the benefits and drawbacks of global business environment on Nestle.
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• To identify ways through which Nestle can overcome negative impact of global
business environment.
Research Questions
• What is the concept of global business environment?
• What are the benefits and drawbacks of global business environment on Nestle?
• What are the ways through which Nestle can overcome negative impact of global
business environment?
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