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Research Project Assignment Solved (Doc)

   

Added on  2020-10-23

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Research Project

Table of ContentsTASK 2............................................................................................................................................1P3 Primary and secondary research using appropriate methods for a business research projectthat consider costs, access and ethical issues.........................................................................1P4: Apply appropriate analytical tools, analyse research finding and data............................3REFERENCES .............................................................................................................................14

TASK 2P3 Primary and secondary research using appropriate methods for a business research projectthat consider costs, access and ethical issues.For collecting accurate amount of data, there are basically two types of research whichname is primary and secondary. In case of primary research, questionnaire will be applied byresearcher to collect reliable and valid data about the effects of online shopping on the customerloyalty (Audrain-Pontevia, N’Goala and Poncin, 2013). On the other hand, there is secondaryresearch which is also used by researcher to gather in-depth information about the topic throughbooks, journals, articles, publication research and many other relevant sources. Therefore, bothtypes of data sources are useful and valuable for investigator to accumulate in-depth and reliabledata about the field of study. In order to complete business research project, different number ofmethods are require by researcher to collect primary and secondary data related to the topic.Some important and appropriate methods are determined as under: Costs: It is consider one of the main source required by researcher to complete researchactivities and tasks successfully. In addition, cost is an essential factor which directs theinvestigator to make effective decision about selection of research method (Hsu, Chang andChen, 2012). For instance, for applying primary method an investigator need to have adequateamount of capital and time due to accumulating new information from the market. Therefore,cost is extremely needed factor for collecting primary and secondary data about the effects ofonline shopping on the customer loyalty. Ethical issues: It should be handled carefully throughout the investigation, especiallyduring the accumulation of data. The objectives and aim were clearly explained to eachrespondents of the research. Respondents participated in the investigation and were provided theopinion or view of withdrawing from the research whenever they wanted (Jin, Lee and Huffman,2012). Along with this, research ethics were used to ensure that the results of study areconsidered to be accurate and robust. There are some research ethics principles such as informedconsent, confidentiality and anonymity. All these principles should be follow by researcherbecause without this, they can not complete research activities in systematic and accuratemanner. 1

Therefore, all these methods are essential and useful for researcher to collect primary andsecondary information about the research topic. For this, questionnaire will be prepared byresearcher to collect reliable and valid data about the topic. Apart from this, There are two typesof sampling methods namely random sampling and non-random sampling (Long and et. al.,2013). According to the study, convenience sampling method as a type of non-random samplingwill be applied because it help a researcher by saving its time, cost and resources. With the helpconvenience sampling method, 30 respondents are taken into consideration. Questionnaire Q1) Are you have knowledge about the basic concept of Online shopping? a) Yesb) NoQ2) Which online websites do you usually use?a) Amazonb) Ebayc) Topshop d) OtherQ3) How comfortable are you with shopping online?a) Extremelyb) Quitec) Moderately d) Not at all Q4) What are the payment methods you mostly use for Online Purchases?a) Credit card b) Debit card c) Net bankingd) Cash on delivery Q5) How Online shopping impact on customer loyalty? a) By providing Easy price comparisonsb) By giving more variety c) Other Q6)What is the importance of online shopping for Ebay? 2

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