To analyse the ways through which an organisation can easily manage cultural diversity in the workplace. A study on H&M.

Research Project

Contents
INTRODUCTION...............................................................................................................................3
1.1 Overview of project...............................................................................................................3
1.2 Research aim...............................................................................................................................3
1.3 Research objectives.....................................................................................................................3
1.4 Research questions.....................................................................................................................3
1.5 Rationale of research...................................................................................................................4
1.6 Time scale....................................................................................................................................4
LITERATURE REVIEW...................................................................................................................4
RESEARCH METHODOLOGY.......................................................................................................6
3.1 Research approach.......................................................................................................................6
3.2 Methodologies.............................................................................................................................6
DATA COLLECTION AND DATA ANALYSIS.............................................................................7
4.1 Data collection.............................................................................................................................7
4.2 Data analysis, interpretation and discussion................................................................................8
CONCLUSION AND RECOMMENDATION...............................................................................15
5.1 Conclusion.................................................................................................................................15
5.2 Recommendation.......................................................................................................................15
PERSONAL REFLECTION STATEMENT...................................................................................15
6.1 Reflect on the research methods used........................................................................................15
6.2 Consider research methods that could have been used...............................................................16
6.3 Areas for further research..........................................................................................................16
REFERENCES..................................................................................................................................17

Title: “To analyse the ways through which an organisation can easily manage cultural
diversity in the workplace. A study on H&M.
INTRODUCTION
1.1 Overview of project
In the world of business, as globalisation is increasing and expanding its area cultural
diversity is becoming one of the important components. Cultural diversity, not only brings
strength to the organisation but also make people understand about valuing other culture. In
relation with company cultural diversity provides both negative and positive outcomes (Al-
Asfour and Lettau, 2014). People prefer to work in a company where working environments
are favourable. This research was conducted in order to know cultural diversity and its effects
on H&M company.
However, Hennes and Mauritz (H&M), is a Swedish multinational company majorly
deals in clothing sectors. Since its establishment in the year around 1947, organisation is
providing its best services and facilities with the help of its approximately 5,000 stores in
around 47 countries. H&M, is also not lacking behind in using latest technology such as
online platforms because of which company with its online shopping services it is providing
facilities to near 33 countries. Now customers can buy products from wherever they want.
1.2 Research aim
“To analyse the ways through which an organisation can easily manage cultural
diversity in the workplace. A study on H&M.
1.3 Research objectives
 To develop basis idea about the cultural diversity in context of an organisation.
 To find out the advantages and disadvantages of cultural diversity in the
workplace of H&M.
 To analyse several ways that could be adopted by H&M for managing cultural
diversity at workplace
1.4 Research questions
 Explain about the cultural diversity in context of an organisation?
 What are the positive and negative impact of cultural diversity at the workplace
of H&M?
 How H&M manage cultural diversity in their workplace?

1.5 Rationale of research
The primary reason behind undertaking this study is to analyse how culture diversity affect
the company and ways to manage the same. With the assistance of this, company easily
improve its performance (Janssens and Zanoni, 2014). Along with this, it is also support
investigator in enhancing their skills and knowledge towards the specified topic through
which they can develop an effective and reliable study by drawing a valid conclusion.
1.6 Time scale
LITERATURE REVIEW
Basic Idea about cultural diversity in context with company
Businesses, according to today’s scenario is globally increasing and along this side cultural
diversity has come up as a trend. According to Wilson, (2014), cultural diversity is when
people from different background are well represented in terms of language, ethnicity,
religion, class, race etc., with respect to company, cultural diversity can have both positive
impact like talented pool of workers, experienced persons, smooth conduction of activities
etc., whereas, negative impact can be miscommunication, adaption of inappropriate
behaviour, creation of barriers and many more. Therefore, it can be said that cultural diversity
has both favourable and unfavourable impacts on business organisation.
Culture, is said to be an underlying value which directly or indirectly have an influence on
behaviour of an individual and if it is defined in relation of workplace than, cultural diversity
is a result of practice of values and beliefs without harming one’s sentiments. Economic
globalisation has played a crucial role in driving cultural diversity at workplace it has enables
company in hiring people of different genders, religion, class, ethnicity, nationalities etc., As
compared to earlier times people are now sharing thoughts which is enhancing skills and
knowledge in various fields. Workers are more incline to take challenges and overcome with
this with flying colours.
Advantages and Disadvantages of cultural diversity in the workplace of H&M
According to Ang, S. and Van Dyne, (2015), With the change in course of time, every
organisation has come up with cultural diversity in a positive way. However, there are some
of the advantages and disadvantages that can put an impact in some or the other way and
these are mentioned below for better understanding.