Research project

TO INVESTIGATE SEVERAL POLICIES, FRAMEWORKS AND
PRACTICAL IMPLEMENTATION RELATED TO
SUSTAINABLE TOURISM IN HOSPITALITY INDUSTRY OF
UNITED KINGDOM. A STUDY ON SAVOY HOTEL.
1

TABLE OF CONTENT
CHAPTER -1 INTRODUCTION....................................................................................................4
1.1 Background............................................................................................................................4
1.2 Research Aim.........................................................................................................................4
1.3 Research Objectives...............................................................................................................4
1.4 Research Question.................................................................................................................4
1.5 Research Rationale................................................................................................................5
CHAPTER -2 RESEARCH METHODOLOGY.............................................................................6
CHAPTER 3: LITERATURE REVIEW.........................................................................................9
Theme 1: Sustainable tourism.....................................................................................................9
Theme 2: Policies, framework and practices to promote sustainable tourism............................9
Theme 3: Impacts of practices related to sustainable tourism...................................................10
CHAPTER-4 DATA ANALYSIS AND FINDING......................................................................11
CHAPTER-5 CONCLUSION AND RECOMMENDATION......................................................22
Conclusion.................................................................................................................................22
Recommendation.......................................................................................................................22
Reflection...................................................................................................................................22
REFFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY................................23
REFERENCES..............................................................................................................................24
Appendix....................................................................................................................................26
INTRODUCTION.........................................................................................................................26
Background................................................................................................................................26
Research Aim.............................................................................................................................26
Research Objectives.........................................................................................................26
Research Question.....................................................................................................................27
Research Rationale....................................................................................................................27
Contextual Background.............................................................................................................27
Literature Review......................................................................................................................28
Research Methodology..............................................................................................................29
Gant Chart..................................................................................................................................30
2

3

CHAPTER -1 INTRODUCTION
Title: To investigate several policies, frameworks and practical implementation related to
sustainable tourism in Hospitality industry of United Kingdom. A study on Savoy hotel.
1.1 Background
With growing travel and tourism across worldwide it has become essential for
government as well as organisation to take major steps to promote sustainable practices so that
optimum utilisation of available resources can be made. Tourist are making ineffective use of
resources of host countries or destinations that they are visiting for having fun and entertainment
therefore major steps needs to take for sustainable tourism. Therefore, this study has highlighted
crucial points related to policies, frameworks as well as practices implemented by Savoy hotel
for sustainability of tourism.
1.2 Research Aim
To evaluate various policies, framework and practices implemented by Savoy hotel
related to sustainable tourism for growth and development of enterprise.
1.3 Research Objectives
 To understand the concept of sustainable tourism.
 To identify several policies, frameworks and practices implemented by Savoy
hotel in order to promote sustainable tourism.
 To critically evaluate impact of policies, frameworks and practices implemented
by firm related to sustainable tourism.
 To suggest various strategies related to practices that could be used by
organisation to contribute towards sustainable tourism in United kingdom.
1.4 Research Question
Q. 1) What is meant by sustainable tourism?
Q.2) What can be the possible policies, framework and practices that can contribute into
sustainable tourism?
Q.3) What are the impacts policies, framework and practices create in sustainable tourism?
Q.4) What are the strategies for improving sustainable tourism and development of tourism
sector?
4

1.5 Research Rationale
The topic of evaluation of policies, frameworks and practices implemented by firm to
promote sustainable tourism is important to study as it helps in understanding several measures
taken by company to retained tourism industry. Moreover, tourism and hospitality is 10 biggest
tourism destinations in United Kingdom which contribute in generating maximum number of
revenue as well as employment. So, currently the topic is important to study as increase in
number of tourist over years has resulted in threat to natural resources of country. Thus, by
studying it will able to find key policies, measures and practices that could be used by
management as well as enterprise to promote sustainability tourism for various benefits.
5

CHAPTER -2 RESEARCH METHODOLOGY
This chapter is about research methodologies that clearly explained about different
method that are used by scholar to collect, identified and analysis information related to the
topic. So that necessary information can be used by various individual to take decision related to
policies, frameworks and practices related to sustainable tourism.
Research type: There are different method through which research can be pursued such as
qualitative and quantitative. In quantitative, numerical or statics are mainly used to gathered and
interprete information while qualitative is solely descriptive. Qualitative research method
focused on obtaining data through two different method such as conversation and open- ended
Therefore, out of the both the scholar has make use of qualitative research method as it
contribute in- depth study related to the topic through observation or personal interviews.
Research Approach: It specific about plans and procedures or assumption regarding the way
research will be continue in order to drive useful information related to policies and practices of
company to promote sustainability. It can be stated that Inductive and deductive are two different
approach, inductive is mainly used to generate untested conclusions. On the contrary note
deductive conclusion so inductive approach is used as it start with aim, objectives and question
that are achieved while completing the research.
Research philosophies: It is another element of research methodology which specific about
belief that is taken by scholar while making the study. Positive is suitable for large and highly
structured samples, while realism can be used in both quantitative and qualitative research. At
the same time interpretivism are suitable for in-depth and qualitative research so it has been used
by scholar to complete the study.
Data collection: This specific about the manner in which data will be collected from different
sources so that useful information can be extracted in limited time frame. Primary is an method
in which first-hand information is gathered as researchers itself collect information through
questionnaire or interview. On the other hand, In secondary method different books, journal and
articles as well as internet is used to collect information. Therefore, both primary as well as
secondary method has been used by researcher as questionnaire has been prepared that will be
asked employee's of Savoy Hotel. At the same time, secondary research is also made through
making use of several books, articles and internet.
6

Data analysis: This is part of research methodologies which explained the manner in which data
will be analysed so that it can easily interpret to interested individual. The several methods that
could be used by researcher for data analysis are thematic and SPSS in which thematic, several
themes, graph and table are used to represent information. On contrary note SPSS is mostly
suitable for quantitative research which involves use of numerical in order to complete the
project. Therefore, thematic analysis has been used by scholar to complete the research or study
on policies, and practices related to sustainability.
Sampling: It is process that is mainly used for statistical analysis that helps in predetermined
number of observation that are gathered from larger population. Simple random sampling in
which researchers randomly select individuals of particular population in order to gathered
relevant information related to study. So, scholar has pursued by making use of simple random
sampling in which 30 employees of Savoy Hotel has been selected and their interviews has been
taken for better outcome.
Ethical consideration: It can be stated that all ethical values has been considered while making
the research project so that study can be made fruitful. Such as consent of all respondent has
been taken by researchers or it has fully informed about the way their information gathered will
be used in the research. Moreover, it can be stated that researchers has ensured that all
participants are given equal chance to give their respective view in the research so that accurate
and reliable information can be collected and analysed. At the same time scholar has taken all
steps or action related to maintaining confidentiality of information gathered from respondent so
that no one make unnecessary use of it in any manner.
Research Limitations: There are certain things which has make my research limited to some
extend such as the aim and objectives of the research can be made more broader. Furthermore, it
can be stated that due to less experience in primary data collection scholar is not able to make it
more effective. Another limitations of research is that lack of previous studies in particular area
which resulted in limitation of appropriate research. At the same time it can be interpreted that
despite of lack of time, resources the scholar has tried to make best use of them so that necessary
information can be collected.
So, the above contain represent about different method that has been used by scholar to
complete the study and gathered relevant information in context of policies, practices related to
7

sustainability. It can also be summarized that scholar through following all these method is able
to make research more corrective and accurate.
8