Research Project Assignment - Impact of Globalization on Football Business

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RESEARCH PROJECT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Research background..................................................................................................................3Overview of the company..........................................................................................................3Aim & objectives............................................................................................................................3Rationale....................................................................................................................................3Problem statement.......................................................................................................................4LITERATURE REVIEW................................................................................................................4Theme 1: Recent trends of globalization on sports industry......................................................4Theme 2: Analyse the popularity of football business due to globalization.............................5Theme 3: Identify the barriers faced by football business due to globalization.......................5Theme 4: Provide recommendation to reduce the impact of globalization on football business......................................................................................................................................................6RESEARCH METHODOLOGY.....................................................................................................7DATA ANALYSIS..........................................................................................................................9CONCLUSION AND RECOMMENDATIONS..........................................................................15Conclusion................................................................................................................................15Recommendations.....................................................................................................................16REFERENCES..............................................................................................................................17APPENDICES...............................................................................................................................20
INTRODUCTIONResearch backgroundGlobalisation of football is on the thing which is definitely in the trend which will easilydriving so many changes in the next couple of years. Sports has more significant role in thesociety and it becomes more globalised and commercialised over so many years. It has beenstrongly believed that it will have the global champions which determine the supporters andcontinents over the globe rooting for the bestest players .football has been the most popular sportwhich constitute the most dynamic, illuminating and sociological domains of theglobalisation(Mowforth and Munt, 2015).Overview of the companyFootball Dataco is company in the football industry where it grants the license to the 3party for allowing them to reproducing the particular intellectual properties and it also owned bythe UK's 3 professional football leagues such as the The football league, premier league and alsothe Scottish Professional football league. There are so many Football Dataco activities which hasbeen contracted out for the Press association. Football Dataco charges a standard fees forcontinuing the reproduction of the fixture list and also currently it stands with the 266 plus VATfor printing the fixtures of the English club(Krugman, 2017).Aim & objectivesAim“To determine the impact of globalization on business of football. A studyon Football DataCo”.Objectives:To determine the recent trends of globalization on sports industry.To analyse the popularity of football business due to globalization.To identify the barriers faced by football business due to globalization.To provide recommendation to reduce the impact of globalization on football business.RationaleRationale has been conducting for research about the topic where reasons of the researchhas been offered for conducting more research of the impact of the globalisation on the football
business. This research is important for analysing and observing the current situation footballbusiness. It is important to make research before making any of products relating to the footballand also to complete a particular and certain task within the stipulated time of the business.Rationale of the study has been conducting for the providing the valid arguments about impactof the globalisation. the impact of the globalization on the football Dataco is to bringing up thenew technology advances of sporting events which has been attract new people(Wright, 2016).Problem statementThis research is based on the impact of globalisation on business of football and there aremany issues faced by football business in globalisation. It is widely used by the organisationsand business for executing the process for the improvements of the projects and tasks. There areso many problems, issues and challenges faced by the football businesses such as one of themain and major problem is providing quality products of football which is essential for survivingthe football business and also it struggles for making the brand image in the market with theextract of the globalisation. there are several major impacts which has been pretended to theglobalisation which has been consist to the demographic, governance, scientific and economicinterdependence(Kollman, 2016).LITERATURE REVIEWTheme 1: Recent trends of globalization on sports industry.According to theDickson and Santos, 2016globalisation has been refers to the sportindustry where the process of expansion of ideas of the sports has been across the world and thesport is basically the most universal aspect of the popular culture. The global diffusion of themodern sport has been gathered in the course of the 20thcentury which has been includes thenumber of sports in the current trends. The roots of the modern sport has been founded that theprofessional sport has been organised in the cities and towns. Another step of the globalisationon the sports has been taken for the establishment in the international Olympics committee.As per the opinionZHANG, PITTS and KIM, 2017The current trend of the sportsindustry on the globalisation is the new player has been capture the new sectors from which thedemands of the sport products has been increased and its the responsibility of the sport industryto supply the products which has been fulfilling the needs of players and customers on time.There are so many sports has been expecting by the players and there are so many trends of theglobalisation on the sports industry such as Distributor disruption where the destination has been
not clear and also adopting the rapidly changes in the landscape of the media, Esport evaluationwhere tapping the power of the Esport which has been the top priority for the publishers, media,brands and traditional sports, content rule which is the key sports engagement of the fan andevolving the dizzying pace are some trends which has been impact on the globalisation.Theme 2: Analyse the popularity of football business due to globalization.According to theStorm and Solberg, 2018the popularity of the football business due tothe globalisation that the football popularity has been increasing day by day where the people,children loves to play the football. Whereas, football Dataco has to make footballs in so manyvarieties which has been liked by the customers. After the Fifa world cup football sport has beenrapidly famous in the market and local societies also like to watch and play the football whichincrease the sales and productivity of the Football Dataco.As per the opinionSzymanski, Fitzsimmons and Danis, 2019day by day increasing thefan of the football player also attract the audience for playing the football sport. Whereas, it alsofamous the industry of the football because it has been famous globally across the world so itincrease the demand of the footballs which has been played by the kids and young generations.From increasing of the popularity of the sport it easily affect the Football Dataco for increasingthe productivity and fulfil the demand of the customers and also providing the best footballs toits customers.Theme 3: Identify the barriers faced by football business due to globalization.According to theDixon, 2016there are so many problems and issues has been faced bythe football Dataco in so many ways such as day by day increasing the competition in the marketglobally which affect the sales and revenue of the business. As per the opinion theAli, 2018thetechnology integration in the market also makes a negative impact in the market of the FootballDataco. Whereas, the hyper focus on the negative stories made for the football game whichaffecting the customers.As per the opinionCrowley‐Henry, O'Connor, and Al Ariss, 2018the digital age is oneof the enormous opportunity for the football Dataco because all the corners of the footballindustry is connected to the digital age and another is changes in the behaviour of the customers,shifting to the new game and sport which is unlikeable, changes in the media landscape,introducing to the new technologies which is affecting the customers of the football Dataco.However, theKaplanidou and et.al., 2016said that legal issues such as the rights of the media,
expansion vs exploitation. It is also a barrier which has been faced bye the football Dataco suchas the leak the data of the company which has been affect the tools and techniques which hasbeen used by the football Dataco for making the best footballs.Theme 4: Provide recommendation to reduce the impact of globalization on football business.As per the opinionCrane and Matten, 2016there are so many things which has beenreduced that doesn't impact the globalisation on the Football Dataco such the investment formtheir fan is the most powerful support which result comes in the form of gratifications emotionalof the desires of football fans and also increases the level of competitions which also reduce theimpact providing the best products of football to the customers and also making physicalpresence at new location which is easy for customers to buy the products.However, theGerhards and Mutz, 2017said that Globally increasing the values of thefootball sport in the audience is naturally impact the other sport industries which increases thecompetition so, changing the scenario of the audience in the mind of the customers is necessarythat football has more scope in future rather then any other sport. As per the opinionHamiltonand Webster, 2018for reducing the negative impacts of the football Dataco making Eco-friendlyproducts which doesn't harm the environment and also reusable the materials and also making ehevent of the football also consume so much energy and it also contribute in the air pollutionwhich harm the environment.As per the opinionDixon, 2016The study has been determining the impact on thefootball Dataco that it also affect the economy which delivering the wide benefits to thecommunities and individuals. For reducing the impact of globalisation on the football businesshelping in the prosperity of the economic, providing opportunities to the employment and alsocontributing in increasing the aspirations and raising the level of skills.
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