Globalization to Make the Business Successful
Added on 2021-02-19
28 Pages5884 Words60 Views
Research Project
Table of ContentsTITLE .............................................................................................................................................1Introduction .....................................................................................................................................1Chapter 2: Literature Review ..........................................................................................................4Chapter 3: Research Methodology ..................................................................................................7Chapter 4: Data Analysis and Interpretations .................................................................................9Chapter 5: Discussion ...................................................................................................................20Chapter 6: Reflection & Recommendations.................................................................................21REFERENCES..............................................................................................................................23Appendix .......................................................................................................................................25
TITLE Role of globalization to make the business successful Introduction Overview of the ResearchGlobalisation refers as a leading aspect which has become the main elementin anenterprise from last many years. This considered as an effective phenomenon which directlycreates the negative impact upon the business related to their style, society and marketenvironment. It is an efficacious feature which develops opportunities for businesses in respectto providing wide area to expand their operations. Globalisation mainly determined as a majoradministrator which assist an organisation or individual businesses to raise rivalry and this has avast connectedness through offered products as well as services, its cost and price, use ofadvance technology so that it will help to get quick responses. In this existing investigation workPrimark is the selected administration, it is the most leading British multinational fashion retailfirm (Barakat and et. al., 2015). The company has major focus over developing the operations offirm at international level that help to increase growth and leads towards success. This reportcontains the study about the effectivity of globalisation and its role to lead a business towardssuccess by enlargement. For proper execution of project aims and objectives are proposed thathelp to complete the work in defined time and literature review is conducted to providingassistance to the work through the action of proper method. In addition to this, data analysis hasbeen used to derive exact and valid results. After the completion of these sectionrecommendation and refection has been made over the outcome of the research and conductionwill be designed to providing summary over the selected area of work. Background of the ResearchGlobalisation is a wider word which show a vital function in the development of theeconomy, thus this provides a way in which organisations interact and integrate with people andorganisational at world level (Bazilian and Onyeji, 2012). This develops opportunities for thebusinesses to attain the defined aim and objectives which further help to enhance growth options.Primark is an Irish organization that deals with the retail industry The company operated from itsheadquarter which is declared in Dublin, Ireland. The organization was commercially founded inthe year of 1969 by the continuous attempt of Arthur Ryan. At the very beginning the company1
was operated by its store which is stated in Dublin. The company majorly deals in Clothing,cosmetics and housewares. The company operates in around 368 locations which thecontribution of around 70,000 employees. The primary concern of the firm is to achieve highdevelopment and occurrence by the enlargement of businesses functions at wider scale. Thecompany is majorly focused to achieve the goals and leads a business towards success byestablishing the unit at another country in order to raise profit.Rational of the ResearchThe investigation into consideration is based on the effectivity of globalisation and itsrole in driving business success by expansion (Chen, Chiang and Storey, 2012). This is a broadregion of investigation which has its critical function in exploring the idea and develop differentareas of gains knowledge for learner within the specified area of work. However it is a crucialword which has immense effect over the operations of businesses in effective manner and alsoassist business towards driving success and growth. The research is also drafted for the personalinterest of the scholar as, the learning provides in-depth knowledge regarding the selected regionof work which may influences the individual as well as nonrecreational growth of scholar. Thisstudy provides a significant way to an individual to explore their capabilities and skills toconduct an investigation work. This study is benefited for the group who are fascinated in thesame area and the group who are considering their future within the specific area. Research AimCurrent Investigation aim is thoughtful as an essential aspect which is designed at thevery beginning to concisely explain the issue, thus aim is represented in the sort of argumentwhich defines the issue on which the overall work will be conducted (Crane and Matten, 2016).The key aim of this particular research is "To analyse the effectiveness of globalisation and itsrole in driving business success by expansion". A case study on Primark. Research Objectives The potential objectives of this particular research as associated as below: To understand the concept of globalisation in an organisational context. To evaluate the role of globalisation in driving business success. To determine the impact of globalisation over the business expansion of Primark. To measure the ways that are required to opt by Primark for global business expansion. Research Questions2
The potential questions of this particular investigation are described as under:What do you understand by the term globalisation ?What Is the main function of globalisation in dynamic enterprise success? What are the positive and negative impact of globalisation over the enterpriseenlargement ? 3
Chapter 2: Literature Review A literature review is considered as an academic theme, that involves the presentcognition involving essential outcomes, that helps to determine the gap between the secondaryresearch and understanding of a researcher for the specific area of study (Crane and Matten,2016). This is the most viable section of investigation which provides deep understanding of therelevant research problems that is used to summarize various sources. In the same way, currentresearch report also collected the data using secondary research that is articles, books andjournals and by supporting different authors point of view, the researcher analyse the gap andconduct the research in better way.The concept of globalisation in an organisational context. As per the view of Blackburn, (2012), Globalisation is considered as a extended ofapplication, products, job opportunities and information around the cross border and society. Inanother words it also determined as an interdependence of nations around the world whichfostered by free trade. Globalisation is majorly implies the beginning of general as well asjingoistic opinion to a wide mentality of an interdependent and interconnected globe in order tomake the transportation free and easy around the globe (Firnkorn and Müller, 2012). In anorganisational context globalisation is an imperative feature which execute huge part in growthand development of businesses by providing them opportunities and wider area to expandenterprise. As it is further analysed that there is a huge competition in the global era and atmarket place and that is why, most of the firm uses advance technology in order to stay ahead inthe competition. Businesses now a' days are focused over globalisation thus it provides a betterway to identify opportunities for the growth of businesses. It has majorly assist to make largenumber of work possibility, and lead to impermanent regular of live, better buying ability andincrease in compensation. Globalization also promote free and fair rivalry at global level due towhich businesses are focused on the supply of goods at a lower price. https://www.investopedia.com/terms/g/globalization.aspThe role of globalisation in driving business success. As per the opinion of Crane and et. al., (2019), Globalisation is recognised as an effectiveprocedure of action and integration in between of people, businesses and government authorities.The term globalisation show critical function in the development and improvement of enterpriseby providing them significant opportunities to expand enterprise dealing at wider level. However4
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