Impact of Globalization on Business

The assignment provides a comprehensive analysis of the impact of globalization on business, highlighting key success areas that drive business growth. It covers topics such as business model globalization, technological forecasting, social change, and sustainability. The document also includes references to relevant studies and research papers on the subject.

Research Project

Table of Contents
TITLE: “How globalisation can drive business success.”...............................................................4
PART 1- RESEARCH PROPOSAL ...............................................................................................4
INTRODUCTION...........................................................................................................................4
Background of study...............................................................................................................4
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................5
Limitations of Study...............................................................................................................5
Scope of Study........................................................................................................................5
LITERATURE REVIEW................................................................................................................5
The role of globalisation in business expansion.....................................................................5
The key factors of globalisation that leads success in Rowlinson knitwear...........................7
The impact of globalisation on operational activities of Rowlinson knitwear.......................8
Ways which can drive success at global level........................................................................9
METHODOLOGY........................................................................................................................11
Research Approach...............................................................................................................11
Data Collection.....................................................................................................................11
PART 2 – RESEARCH REPORT.................................................................................................11
EXECUTIVE SUMMARY...........................................................................................................11
INTRODUCTION.........................................................................................................................12
RESEARCH METHODOLOGY...................................................................................................12
Research Approach...............................................................................................................12
Research Analysis................................................................................................................12
Research Philosophy............................................................................................................13
Research Strategy.................................................................................................................13
Data Collection.....................................................................................................................13
TIME FRAME WORK STRUCTURE ........................................................................................14
Work Breakdown Structure..................................................................................................14

Gantt Chart...........................................................................................................................14
RESULTS/FINDINGS..................................................................................................................17
DISCUSSION................................................................................................................................18
Discussion on Primary Data.................................................................................................18
Discussion on Secondary Data.............................................................................................30
CONCLUSION..............................................................................................................................31
REFLECTION...............................................................................................................................31
Reflective Statement.............................................................................................................31
Alternative Research Methodology......................................................................................32
REFERENCES..............................................................................................................................33

TITLE: “How globalisation can drive business success.”
PART 1- RESEARCH PROPOSAL
INTRODUCTION
Globalisation is defined as the process through which world is interconnected with rise in
culture and trade exchange. It will increase due to increase in production of products and
services. Internationalisation will be taken place several years ago but it is increasing from last
half century (Asongu and De Moor, 2017). It will impact on culture, political system and
environment.
Background of study
Globalisation helps in driving business success for achievement of goals and objectives.
This can impact business and its performance for better results. The research project will be
based on Rowlinson Knitwear which was founded in 1972 that manufactures apparels. It was
established at United Kingdom which produces school wear and knitwear for school going
students. It focus on offering embroidery and special knitwear to personalisation service. The
clothes provided by organisation are durable and designed to provide comfort to users. This
assignment is based upon research questions that focus on business success due to globalisation
(Berden, Bergstrand and Van Etten, 2014). As globalisation creates various opportunities for
success and growth of business in competitive market for all types of business running in
competitive market.
Research Aim
“To identify the role of globalisation in driving business success. A study on Rowlinson
knitwear.”
Research Objectives
 To understand role of globalisation in business expansion.
 To identify the key factors of globalisation that leads success in Rowlinson knitwear.
 To evaluate the impact of globalisation on operational activities of Rowlinson knitwear.
 To find the ways by which Rowlinson knitwear can drive success in its business at global
level.

Research Questions
 What are the role of globalisation in business expansion?
 What are the key factors of globalisation that leads success in Rowlinson knitwear?
 What are the impact of globalisation on operational activities of Rowlinson knitwear?
 What are the ways by which Rowlinson knitwear can drive success in its business at
global level?
Limitations of Study
When research will be conducted, several problems has to be faced by researcher. It will
be very important that sample size should be according to population of study for achievement of
goals and objectives (Coker, 2014). Apart from this, other limitation for research work is time.
As researcher has to perform various work for given topic but due to lack of time they cannot
provide accurate data and information. They need to complete it in given time period. Thus, it
will be essential for researcher to get sufficient to reach to proper conclusion.
Scope of Study
The scope of research will be wide for organisations and learners for taking decisions.
This report will be based on globalisation which has various scope for achievement of goals and
objectives. It will provide helps in future time period if same type of research is conducted. This
provide help in better understanding of the globalization concept and its contribution in deriving
business success.
LITERATURE REVIEW
The role of globalisation in business expansion
According to the perception of Wright, (2016), Globalisation is essential for an
organization if they want to expand their business and earn more profit ratio. This will also
impact on production process, resources, technology, economy, customer base and so on of a
company. Along with this, it is related to enhancement in customer base, growth of technology,
information transaction and economy of country. Through this, company also be able to increase
its area of business operations by target more and more customer. Moreover there are various
factors which shows how globalisation impact on business expansion, some major of them are
explain below:-

 Competitors: Through globalisation, a company will be able to increase its competition
which shows their competitive advancement. This competition can be based or depend
upon cost of products and services, target market, technology, production process and so
on. Through globalization company will be able to adopt new and innovative technology
which leads it to increment in competitive advancement.
 Exchange of technology: It is one of the essential factor which attract customers most
and help a company in conducting their work in more proper way. Through globalisation
company also able to exchange technology from different different places that help them
in producing more effective quality products. Through which company able to attract
more and more customers.
 Target more customers: Through globalisation company able to attract more and more
customers form different different location. This is so because by the help of
globalization, an organisation able to target more potential market peoples and they also
have opportunities to encourage them to become their customers. For this, company
adopt various techniques such as producing attractive products and services, offer
discounts and many more.
As per view of Mike Myatt (2016), globalisation plays an effective role in development
of economy of country. It is impacting business and its operations and activities in both positive
and negative way. Globalisation has advancement in development of emerging market, free trade
agreements, creation of technology, improvement in communication, emerging international
business, stabilising global currency market and others. The different role of globalisation in
expansion of business are as follows:
 Rising Economies: With rise in globalisation, many countries has grown their economy
from past decade. China has grown their annual rate from 8% to 9% and similarly, India
has also grown with 7%. This can help companies to expand their business in different
parts of world. It can help them to grow their market share and earn maximum profits
(T H E I M P A C T O F G L O B A L I Z A T I O N O N B U S I N E S S , 2 0 1 6 ).
 Commercial Demand: With increase in globalisation, commercial demand increase in
effective and efficient manner. This leads Rowlinson Knitwear to hire more number of
employees which creates opportunity in market for their people. The individual has
accepted western style which need to produce accordingly.

 Infrastructure Development: The development of infrastructure took place because of
change in need and demand of people which occurs due to globalisation. If economic
process took place then there is easy flow of business among two countries because of
infrastructure development in nation.
The key factors of globalisation that leads success in Rowlinson knitwear
As per the perception of Robinson, (2014), globalization help a company in expanding its
business in effective way so that they can earn more and more profit. Through globalization,
company will be able to attract more and more customers and earn high profit ratio. There are
various factors which help them in expansion of business. Some of the major factors are explain
below:-
 Technology changes: Through globalization, company will be able to get option where it
can adopt new as well as innovative technology which help in conducting their business
operations and function in effective way. Along with this, it will also help a business in
adopting innovative technology for promotional activities which help them in attracting
more and more customers by developing brand image in the mind of customers. That
leads to enhancement in profitability ratio and market shares.
 People mobility: When an organization adopt globalisation, it will be able to conduct
mobility of peoples from one place to another which help them in gaining more skilled as
well as knowledgable employees. Along with this, company also able to provide effective
and proper training and development session to their staffs so that they can conduct their
work in effective way. They also able to hire or recruit skilled, experienced and
knowledgable peoples from different location who will conduct work in best way with
effective productivity. As people move from one to another place which help them to
enhance their skills and knowledge for better performance. This help them to survive in
any competitive market for better outcomes.
 Free trading: Through globalisation, a company able to conduct its trading activities in
more effective and appropriate manner at international level. By which, firms will be able
to increase their profitability ratio, customers base and market shares. Along with this,
through globalisation company get the opportunities to adopt new as well as innovative
technology which help in their production process and attracting customers.

According to opinion of Gillie O. Wenceslao (2018), there are different factors which
helps in success of respective organisation that should be applied and adopted by business. They
are as following:
 Culture: Rowlinson Knitwear should learn more history and information about market.
In order to achieve results, the local business need to set their mind for global expansion
in order to fulfils need and requirement of consumers. This culture can help Rowlinson
Knitwear to monopolize local users and develop global existence. The culture of each and
every place is different which can impact every business and their globalisation market.
 Language and Communications: It is the most important factors of globalisation which
can bring success to business. The employees working in Rowlinson Knitwear should be
able to communicate effectively with other people who knows different language. This
can assist them in connecting and collaborating with various people (3 Important Factors
in Globalization, 2018). It also helps in avoiding misunderstanding if language is known
properly. Along with Rowlinson Knitwear should use technology in their products and
services for influencing business globally and communicating it in better manner.
 Competitive and Innovative: If Rowlinson Knitwear follow innovation in their goods
and services then they can easily sustain and survive in market. This can help them to win
from competition. In today's scenario, due to rise in competitions, international business
has to face various challenges. The working force should have proper skills and
knowledge, capabilities for effective outcomes.
The impact of globalisation on operational activities of Rowlinson knitwear
As per view of Sarti, (2016), globalisation help Rowlinson Knitwear and its activities to
develop business and increase market share. Globalisation is step taken by business to
interconnect people and business across world. Due to globalisation, Rowlinson Knitwear have
various positive impact on their operation activities. Globalisation can help operations activities
by getting better technology, resources and can get economies of scale.
 Use of technology in manufacturing practices: Technology is growing with speed,
which helps in functioning of business. Rowlinson Knitwear is majorly depends on
technology for manufacture of its products. Globalisation of operation activities can help
business in using new and high technology machines or equipments. There are some parts
of world where high and innovative technology is used. Company can take advantage of

technology by moving its businesses activities in that area. Rowlinson Knitwear can
operate its functioning with better technology at cheaper amount. With use of various
technology in organisation they can easily minimize and eliminate waste. The rise in
technology provide various benefits to Rowlinson Knitwear in terms of reduction of
waste along with maintaining quality of products. It is very important for business to
increase production and decrease waste along with quality maintenance.
 Availability of resources: Rowlinson Knitwear can globalisation its business operations
where company can find resources easily available. Resources are very important part of
business, as resources helps in manufacture of full and final product. Resources includes
raw materials as well as human resource. Rowlinson Knitwear needs to find which area
of world they can move for its operations activities where there is availability of
resources. When resources are more then price is automatically less as compared to place
where there is less resources. Utilization of resources of country can help in improving
economic conditions also. With increase in globalisation, need and demand of people
changes. It is very important for Rowlinson Knitwear to make resources available to user
at any time or whenever required by them. It is also important operating activities of
every business which can help them to achieve their goals and objectives.
 Economies of scale: Globalisation of Rowlinson Knitwear directly impact on economies
of scale. By globalize its operation activities around world, company can improve its
brand image. It will leads to more awareness and promotion of Rowlinson Knitwear's
product across world. This will have impact on earning more market share than its
competitors. By selling products to overall world Rowlinson Knitwear can acquire
economies of scale. The main aim of business is to achieve economies of scale through
large production with minimum cost and earn maximum revenues and profits. This is also
operating activities which is performed by respective organisation with rise in
globalisation. Therefore, economic process can impact each and every operating activities
in business which provide benefits to firm.
Ways which can drive success at global level
According to views of Karlee Weinmann (2019), there are various ways through which
Rowlinson Knitwear can drive success at global level. In order to get success and growth in

competitive market, various points should be considered so that they can survive and sustain in
market. They are as follows:
 Strategy: It is the most important part of business success as they need to make proper
plan and strategy and work accordingly. Rowlinson Knitwear is small and renowned
organisation which need to make proper plans and strategy to get success. The strategy
should be based on present and future plans so that work can be done in better manner at
global level.
 Customers: The customers are regarded as king of market whose need and demand
changes accordingly. In order to drive success at global level, it is very important for
Rowlinson Knitwear to consider their consumers and their need and demand at first
priority. If consumers are satisfied then they can easily sustain and grow in global market.
 Distribution System: The distribution system of business should be very effective and
products and goods should be made available whenever required by consumers.
Rowlinson Knitwear should understand better ways through which they can get to their
consumer through distribution systems (12 Key Success Areas That Drive Business
Growth, 2019).
 Product and Services: It is essential for those company which are running their business
in competitive market to know about consumers requirement and accordingly deliver
products and services. There should be proper system for goods and service. With rise in
globalisation, consumer requirements are changing and in order to grow business in
global market, Rowlinson Knitwear should produce those goods for their target market.
 Performance: It is responsibility of Rowlinson Knitwear to measure process, people and
system performance of their business. For sustainability and grow in market, it is
essential for business to measure performance on regular basis so that they can get
success in global market.
 Technology: Rowlinson Knitwear need to use IT in their system so that operation and
activities can be carried in effective and efficient manner. In today's era, it is essential to
use latest and updated technology in business so that business can grow and get success
at global level. This can provide more benefits to business and gaining success in global
market.

 Sales: It is crucial for Rowlinson Knitwear to hire skilled and capable employees for
manufacturing of products and provide services to consumers. If staff use highly
equipped tools and techniques then they can produce high and sales more in market. In
order to get success at global market, business should sale high products to their
consumers.
 Personal Development: Both individual and organisation should have good personal
development for better outcomes. If individual has good personality and ways of doing
work then they can easily get success and grow in competitive market. This help in
knowing that how much knowledge individual possess to grow and sustain in market.
METHODOLOGY
Research Approach
At the time conduct research in that various approaches should be use that are deductive
that helps in developing a hypothesis that based on existing theory or practices to test the
hypothesis in positive way. In order to conducting this research, investigator use inductive
approach. Qualitative approach will be uses in order to gathering theoretical information
effectively. It is best for that organisation to develop an hypothesis to gain competitive
marketplace.
Data Collection
For the effective data collection investigator can use primary method of data collection in
which information will be gathered on the basis of individual's views and opinion.
Research technique
This research is require effective information that are based on realistic approach.
Therefore, investigator implement questionnaire technique so that they can analyse appropriate
information from respondents.
PART 2 – RESEARCH REPORT
EXECUTIVE SUMMARY
Globalisation is the process through which world is connected to small market for
achievement of goals and objectives. The report is based on topic that is how globalisation can
drive business on case study of Rowlinson Knitwear. This can help business to accomplished

their set objective in better manner. Questionnaire has been prepared in order to do research on
given topic.
INTRODUCTION
Globalisation is process through which an organisation can serve their products and
services in different countries to international customers. The main types of globalisation which
can took place are social, political and economic which can impact life of individual. Due to rise
in international and domestic economies at marketplace, globalisation is taking place with high
speed. This globalisation will resulted into rise in international trade, free movement of
products, services, capital goods, recognition of organisation in competitive market.
RESEARCH METHODOLOGY
Research Approach
There are different research approach which are used in methodology such as qualitative
and quantitative. The qualitative research is based on exploratory which is used for gaining
understanding of opinions, ideas, motivations and reasons. This helps in developing hypothesis
for given problem. Similarly, quantitative research is used for identifying problem through use of
numerical data and statistical value (Jones, 2013). Here, researcher has used qualitative method
as it helps in providing correct data and information to given problem in order to solve it in better
manner.
Research Analysis
It is regarded as sequence of activities which assist in applying statical and mathematical
tools and methods for illustrating, understanding and recapping data and information. This is
considered as an essential parts which ensure integrity of correct investigation of research
finding for reaching set goals and objectives. It is an important tool to describe in right manner
about prescribed values that are very much important in taking significant decisions for an
organisation. Here, researcher has used various types of graphical illustration for presenting
research work. It includes tables, graphs, charts, which are used and their interpretation can helps
to reach proper and accurate results for understanding language of statistics and data in effective
manner (Krugman, 2017). This is suitable for both organisation and users. Here, sample size of
research work is 30. The questionnaire can help to understand opinions of various people about
research to get accurate results.

Research Philosophy
Research Philosophy is the way which deals with nature, development and source. It is
also regarded as belief where data need to be collected, used and analysed. There are two types
of research philosophy such as interpretivism and positivism. Here, interpretivism is defined as
philosophy where investigation is done in qualitative nature and small sample size is taken where
in depth study is done. Another is positivism which is highly structured in nature having large
sample size. The measurement is done on quantitative basis to get result. Therefore, researcher
has used positivism philosophy that based on factual knowledge and attributes that gained by
observation to measure that are trustworthy in nature to reach at desirable outcomes.
Research Strategy
It is defined as step by step plan of action which provide direction to efforts and thoughts
which has been made in order to conduct research in systematic and proper manner for
producing effective results and outcomes and detailed reporting. Here, firstly researcher need to
analyse data and information with help of qualitative approach. They need to use philosophy for
research and both data collection methods should be used to get effective outcomes.
Data Collection
Data collection is defined as process for collection of data and information from different
authentic and relevant sources in order to get answers to reach problems, testing hypothesis and
evaluating results. There are two types of data collection methods such as primary and
secondary. Here, primary data collection is defined as the way through data are collected from
sample size, questionnaire and respondents. It is conducted for first time to get solution to
problems. Similarly, secondary data collection methods is defined as ways where information is
collected from already published sources such as magazine, online portals, newspaper, journals
and others. The researcher has used both methods for data collection. For literature review,
secondary source has used and for primary research questionnaire should be conducted by
collecting insights by conducting views from respondents that are very important to grab
knowledge and insights in proper way. In that sample size plays very important role to reach out
measurable and accurate results in positive way.

TIME FRAME WORK STRUCTURE
Work Breakdown Structure
It is the project delivering which organise work of team into small and manageable
sections. It is used in system engineering and project management for break down of work into
small elements. This is hierarchical of work that are carried by project team or researcher for
accomplishment of objectives and delivering high values (Mackinlay, 2013). It consist of various
elements such as data, product, service and combination decomposition of any of them. Work
Breakdown Structure assist in providing necessary framework related with control and cost
estimation which helps in providing direction to complete work.
Gantt Chart
It is kind of bar chart which helps in illustrating project schedule. This chart was
developed in Henry Gantt in between 1910-1915. It helps in showing relationship among
different activities and current status of given project. It represent task to be performed and time
taken for completing task. The Gantt Chart shows both initial data and finished date of given
project work. It is mostly used in project management which helps in showing activities against
given time period (Potrafke, 2015). This can help the researcher to track the given project
schedules whether completed on given time period or not.

RESULTS/FINDINGS
QUESTIONNAIRE
Name:
Age:
Address:
Q1. Do you think Rowlinson knitwear needs to operate its business at global level for
increasing profitability?
a. Yes
b. No
Q2. What can be the impact of globalisation on operational activities of Rowlinson knitwear?
a. Positive
b. Negative
Q3. What will be the major challenges Rowlinson knitwear can face while globalise its
business?
a. Technological factors
b. Governmental rules and policies
c. Cultural differences
Q4. What can be the major requirement for Rowlinson knitwear while conducting their business
operations at international boundaries?
a. Management of financial resources
b. Requirement of manpower
c. Technological resources
Q5. What are the ways through which Rowlinson knitwear can expand business at global level?
a. Franchising
b. Strategic alliances

c. Partnership
Q6. What are the key advantages of globalisation for Rowlinson knitwear?
a. Effective customer Reach
b. Improvement in business growth
c. High brand awareness
d. Increased Competition
Q7. Does Rowlinson knitwear needs to make modification in its business strategy while
globalising its business?
a. Yes
b. No
Q8. What will be the major factor that needs to be concern by Rowlinson knitwear needs to
gain benefits of globalisation?
a. Improvement in organisation culture
b. Hiring talented employees
c. Introducing latest technology
d. Governing business with international laws
Q9. Does globalisation impact on the productivity and performance of business?
a. Yes
b. No
Q10. Which factor of globalisation prove beneficial for Rowlinson knitwear in its business
expansion?
a. Social concern
b. Economical fluctuation
c. Technological advancement
d. Political stability
Q11. Any suggestion for further improvements...

DISCUSSION
Discussion on Primary Data
In order to analyse the concept of globalisation and how it drives success in business,
researchers have targeted the stakeholders of Rowlinson Knitwear. For this purpose, they have
taken a sample of 20 respondents who are selected on random basis. After then, researchers have
taken their feedback by questionnaire method as shown below:
Questionnaire
Q1. Do you think Rowlinson knitwear needs to operate its business at
global level for increasing profitability?
Frequency
a) Yes 15
b) No 5
Q2) What can be the impact of globalisation on operational activities of
Rowlinson knitwear?
Frequency
a) Positive 10
b) Negative 10
Q3. What will be the major challenges Rowlinson knitwear can face
while globalise its business?
Frequency
a) Technological factors 8
b) Governmental rules and policies 7
c) Cultural differences 5
Q4) What can be the major requirement for Rowlinson knitwear while
conducting their business operations at international boundaries?
Frequency
a) Management of financial resources 6
b) Requirement of manpower 5
c) Technological resources 9
Q5. What are the ways through which Rowlinson knitwear can expand Frequency

business at global level?
a) Franchising 5
b) Strategic alliances 8
c) Partnership 7
Q6) What are the key advantages of globalisation for Rowlinson
knitwear?
Frequency
a) Effective customer Reach 6
b) Improvement in business growth 4
c) High brand awareness 3
d) Increased Competition 7
Q7. Does Rowlinson knitwear needs to make modification in its business
strategy while globalising its business?
Frequency
a) Yes 12
b) No 8
Q8. What will be the major factor that needs to be concern by
Rowlinson knitwear needs to gain benefits of globalisation?
Frequency
a) Improvement in organisation culture 4
b) Hiring talented employees 5
c) Introducing latest technology 5
d) Governing business with international laws 6
Q9. Does globalisation impact on the productivity and performance of
business?
Frequency
a) Yes 14
b) No 6

Q10) Which factor of globalisation prove beneficial for Rowlinson
knitwear in its business expansion?
Frequency
a) Social concern 6
b) Economical fluctuation 4
c) Technological advancement 7
d) Political stability 3
Theme 1: Rowlinson knitwear should operate business at global level
Q1. Do you think Rowlinson knitwear needs to operate its business
at global level for increasing profitability?
Frequency
a) Yes 15
b) No 5
Interpretation: It was very important for organisation to expand their business at global
level in order to compete with competitors. This can helps in achievement of goals and
objectives. The above diagram represents that out of 20 respondents 15 interpreted that
Rowlinson Knitwear should conduct business operations at global level and remaining 5
participants were not favour for same.
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 2: Impact of globalisation on operational activities
Q2) What can be the impact of globalisation on operational
activities of Rowlinson knitwear?
Frequency
a) Positive 10
b) Negative 10
Interpretation: The globalisation can impact various activities of business at global
level. It was essential for firm to understand market and take decision. As above mentioned
picture, it can be analysed that out of 20 respondents 10 were in favour that globalisation can
bring impact on operational activities of business. While rest of the participants that are 10 were
not agreed on same concept.
Theme 3: Major challenging factor for globalisation
Q3. What will be the major challenges Rowlinson knitwear can face
while globalise its business?
Frequency
a) Positive b) Negative
0
1
2
3
4
5
6
7
8
9
10
10 10
Column B

a) Technological factors 8
b) Governmental rules and policies 7
c) Cultural differences 5
Interpretation: In order to run business at global level, various challenging factors were
faced by organisation. These factors can be related with technological, government rules and
policies and cultural difference. The above pie chart shows that out of 20 participants 8 were said
technological factors is major challenging factors because of changing in innovation and
invention. While 7 respondents were in favour with government rule and polices factors and rest
of them that were 5 in favour of cultural difference factors as challenging during globalisation.
Theme 4: Major challenging factor for conducting business operations at international
boundaries
Q4) What can be the major requirement for Rowlinson knitwear
while conducting their business operations at international
boundaries?
Frequency
a) Management of financial resources 6
8
7
5
a) Technological factors
b) Governmental rules and
policies
c) Cultural differences

b) Requirement of manpower 5
c) Technological resources 9
Interpretation: When business was operating at international level, various requirements
should be considered for effective outcome. These requirement were management of financial
resources, requirement of manpower and technological resources. From above presented
diagram, out of 20 participants, 6 said financial resources was major requirement as money had
been regarded as asset of organisation. While 5 were in favour of manpower as they performed
overall functions of business and remaining 9 said technological resources as most important
requirement for respective organisation.
Theme 5: Ways through business can drive globally
Q5. What are the ways through which Rowlinson knitwear can
expand business at global level?
Frequency
a) Franchising 5
6
5
9 a) Management of financial
resources
b) Requirement of manpower
c) Technological resources

b) Strategic alliances 8
c) Partnership 7
Interpretation: There were various ways through which respective organisation can
drive globally for result achievement that includes franchising, strategic alliances and
partnership. From above diagram, it can be said that out of total that were 20 respondents, 5 were
in favour of franchising as it helped businesses in creating awareness of products and services in
market. While 8 participant were in favour of strategic alliance with companies and remaining
that were 7 in favoured of partnership which was easiest way for driving globalisation.
Theme 6: Key advantages of globalisation
Q6) What are the key advantages of globalisation for Rowlinson
knitwear?
Frequency
a) Effective customer Reach 6
b) Improvement in business growth 4
a) Franchising b) Strategic alliances c) Partnership
0
1
2
3
4
5
6
7
8
9
Column B

c) High brand awareness 3
d) Increased Competition 7
Interpretation: Globalisation helped in providing various advantage to Rowlinson
Knitwear in terms of effective customer reach, improvement in business growth, high brand
awareness and increased competition. This aided in achieving goals and objectives of business in
effective and efficient manner. From above pictorial diagram, out of 20 respondents, 6 said
globalisation helped in providing effective customer reach, 4 interpreted that globalisation
improved business growth. While 3 participants were in favour of brand awareness among
consumers and remaining 7 were said it increase overall competition among organisation. Apart
from above, there has been several advantages of globalisation which can helped in business goal
achievement.
Theme 7: Modification in business strategy while operating at global level
Q7. Does Rowlinson knitwear needs to make modification in its
business strategy while globalising its business?
Frequency
6
4 3
7
a) Effective customer
Reach
b) Improvement in business
growth
c) High brand awareness
d) Increased Competition

a) Yes 12
b) No 8
Interpretation: Globalisation has been defined as integration of economic, social and
political into single market. This helped in achieving goal and objectives of business in effective
and efficient manner. From above diagram, it has been summarised that out of 20 respondents,
12 were in favoured Rowlinson Knitwear should make modification on their business strategy
while globalising its business as it assisted in creating employment opportunities and rise in
gross domestic products and others. The other remaining 8 were not in favour of statement as
they think it can increase cost to business and creates problems in adoption of globalisation for
business success.
Theme 8: Factors to be concern for gaining benefits of globalisation
Q8. What will be the major factor that needs to be concern by
Rowlinson knitwear needs to gain benefits of globalisation?
Frequency
a) Improvement in organisation culture 4
a) Yes b) No
0
2
4
6
8
10
12
14
12
8
Column B

b) Hiring talented employees 5
c) Introducing latest technology 5
d) Governing business with international laws 6
Interpretation: There were various aspects where business need to focus for gaining
benefits of globalisation. Rowlinson Knitwear should focus on following aspects like
improvement in organisation culture, hiring talented employees, introducing latest technology
and governing business with international laws. From above diagram, it had been concluded that
out of 20 participants in questionnaire, 4 said respective organisation can gain benefits through
improvement in organisation culture as it is most important for business and 5 said that they need
to hire talented employees for their business operation and activities. Similarly, 5 were in favour
of introducing latest technology as it save time and maximum production can be done and
remaining 6 were said governing business with international laws can help business to sustain,
grow and survive in competitive market.
4
5
5
6
a) Improvement in organisation
culture
b) Hiring talented employees
c) Introducing latest
technology
d) Governing business with
international laws

Theme 9: Impact of globalisation on productivity and performance of business
Q9. Does globalisation impact on the productivity and performance
of business?
Frequency
a) Yes 14
b) No 6
Interpretation: Globalisation created impact on performance and productivity of
business. With adoption of economic process in Rowlinson Knitwear helps in maximizing
productivity with minimum cost along with performance increment in competitive market. From
above picture, it can be summarised that out of 20 respondents, 14 said globalisation can impact
on performance and productivity of respective business. While rest of them that were 6 did not
favour for provided statement of business. As it does not impact performance and productivity of
organisation for effective outcome.
Theme 10: Factors beneficial for business expansion
Q10) Which factor of globalisation prove beneficial for Rowlinson
knitwear in its business expansion?
Frequency
a) Yes b) No
0
2
4
6
8
10
12
14
16
Column B

a) Social concern 6
b) Economical fluctuation 4
c) Technological advancement 7
Interpretation: Globalisation should be adopted by each and every business for effective
outcome. There are various factors which can provide benefits to Rowlinson Knitwear for
business expansion in other places. These factors includes social concern, technological
advancement and economical fluctuation. There are total 20 respondents out of which 6 said
social concern factors helps in business expansion, 4 were in favour of economical fluctuation
and remaining 7 interpreted that technological advancement prove beneficial for expansion of
organisation. This has been regarded as important factors which can provide benefits to business
and their operations.
Discussion on Secondary Data
From above literature review it has been analysed that globalisation plays an effective
role in success and growth of business. There are various role of globalisation which helps in
business expansion. This includes exchange of technology, competitors, target more consumers.
Rowlinson Knitwear needed to adopt such role in their business as it can help in adoption of
innovative and new technology that leads in competitive market. The respective organisation
need to adopt technology for globalisation of their business as it can assist respective
6
4
7 a) Social concern
b) Economical
fluctuation
c) Technological
advancement

organisation to compete with other in terms of products and services. It has discussed that there
are various factors which leads to success of organisation in global market. This can be
technology changes, free trading, people mobility, culture, innovative, language and
communication. Rowlinson Knitwear need to adopt language and communication factors in
business for effective outcome. As it helped in firm to do proper communication among each
other. This factors need to be implemented in organisation which can provide help to Rowlinson
Knitwear.
It has also discussed about impact of globalisation on various operational activities of
respective organisation. This helped business to achieve economies of scale and increase profits
and sustainability. With help of operational activities, it can increase utilise resources in proper
and effective manner. It is needed for Rowlinson Knitwear to adopt resources availability for
their business and fulfils need and demand of consumers. This report has also discussed about
ways that can help to drive success at global level. The various factors need to be considered
such as strategy, distribution system and customers, product and services, technology, sales,
personal development. Rowlinson Knitwear need to make proper strategy as it can aid in
achievement of final results.
CONCLUSION
From above report, it can be summarised that globalisation is the most significant idea
which helps in economic growth at international level. This assist in playing role in getting
success through building business opportunities for protecting goods and services as per need
and demand of consumers. The researcher need to fix time frame work for each and every
activities for goal accomplishment. With aim and objectives of research goals can be achieved.
Both primary and secondary methods are used to draw proper conclusion for given project topic.
Questionnaire has prepared to know about opinion of people regarding globalisation. Research
methodology has prepared as per assigned topic so that conclusion can be drawn.
REFLECTION
Reflective Statement
In order to make research project, I have taken case study on Rowlinson Knitwear for
project titled as How globalisation can drive business success. For collecting data I have
prepared questionnaire as primary data collection and scholar articles for secondary information.

With help of both method I easily address issues and get set results in particular time period. For
this research purpose, I have made team of 3 member group where each performed particular roe
and responsibility for research conducting. Being leader of team, I provide guideline and support
for better work performance and achieve results within time framework. Working under such
research helps in enhancing my skills and knowledge for work performance. Therefore, it create
opportunity for me to work in collaboration and make me to perform activity on large
assignment in future time period.
When I was conducting such research, I came to learn various things that can assist in
career opportunity. I have adopted leadership theory that can helps me in improving my different
skills like listening skills, communication skills, decision making, organising, understanding and
others. Through aid of leadership skills, I can easily motivate my colleagues, subordinates and
encourage them for better work performance. Therefore, I also learn to manage team in effective
and efficient manner.
Alternative Research Methodology
There are different methods which are used for collecting data and information such as
primary and secondary under present report. Here, researcher has used questionnaire method to
collect primary data and journals articles for secondary method. But both method consume much
time for analysing and interpreting. Therefore, another method that provides much better data is
interview method fro collecting primary data. Along with this, government census report can be
used for gathering secondary information of chosen company.

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