Research Project on Globalisation (pdf)

Research Project

Table of Contents
TITLE: “How globalisation can drive business success.”...............................................................4
PART 1- RESEARCH PROPOSAL ...............................................................................................4
INTRODUCTION...........................................................................................................................4
Background of study...............................................................................................................4
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................5
Limitations of Study...............................................................................................................5
Scope of Study........................................................................................................................5
LITERATURE REVIEW................................................................................................................5
The role of globalisation in business expansion.....................................................................5
The key factors of globalisation that leads success in Rowlinson knitwear...........................7
The impact of globalisation on operational activities of Rowlinson knitwear.......................8
Ways which can drive success at global level........................................................................9
METHODOLOGY........................................................................................................................11
Research Approach...............................................................................................................11
Data Collection.....................................................................................................................11
PART 2 – RESEARCH REPORT.................................................................................................11
EXECUTIVE SUMMARY...........................................................................................................11
INTRODUCTION.........................................................................................................................12
RESEARCH METHODOLOGY...................................................................................................12
Research Approach...............................................................................................................12
Research Analysis................................................................................................................12
Research Philosophy............................................................................................................13
Research Strategy.................................................................................................................13
Data Collection.....................................................................................................................13
TIME FRAME WORK STRUCTURE ........................................................................................14
Work Breakdown Structure..................................................................................................14

Gantt Chart...........................................................................................................................14
RESULTS/FINDINGS..................................................................................................................17
DISCUSSION................................................................................................................................18
Discussion on Primary Data.................................................................................................18
Discussion on Secondary Data.............................................................................................30
CONCLUSION..............................................................................................................................31
REFLECTION...............................................................................................................................31
Reflective Statement.............................................................................................................31
Alternative Research Methodology......................................................................................32
REFERENCES..............................................................................................................................33

TITLE: “How globalisation can drive business success.”
PART 1- RESEARCH PROPOSAL
INTRODUCTION
Globalisation is defined as the process through which world is interconnected with rise in
culture and trade exchange. It will increase due to increase in production of products and
services. Internationalisation will be taken place several years ago but it is increasing from last
half century (Asongu and De Moor, 2017). It will impact on culture, political system and
environment.
Background of study
Globalisation helps in driving business success for achievement of goals and objectives.
This can impact business and its performance for better results. The research project will be
based on Rowlinson Knitwear which was founded in 1972 that manufactures apparels. It was
established at United Kingdom which produces school wear and knitwear for school going
students. It focus on offering embroidery and special knitwear to personalisation service. The
clothes provided by organisation are durable and designed to provide comfort to users. This
assignment is based upon research questions that focus on business success due to globalisation
(Berden, Bergstrand and Van Etten, 2014). As globalisation creates various opportunities for
success and growth of business in competitive market for all types of business running in
competitive market.
Research Aim
“To identify the role of globalisation in driving business success. A study on Rowlinson
knitwear.”
Research Objectives
 To understand role of globalisation in business expansion.
 To identify the key factors of globalisation that leads success in Rowlinson knitwear.
 To evaluate the impact of globalisation on operational activities of Rowlinson knitwear.
 To find the ways by which Rowlinson knitwear can drive success in its business at global
level.

Research Questions
 What are the role of globalisation in business expansion?
 What are the key factors of globalisation that leads success in Rowlinson knitwear?
 What are the impact of globalisation on operational activities of Rowlinson knitwear?
 What are the ways by which Rowlinson knitwear can drive success in its business at
global level?
Limitations of Study
When research will be conducted, several problems has to be faced by researcher. It will
be very important that sample size should be according to population of study for achievement of
goals and objectives (Coker, 2014). Apart from this, other limitation for research work is time.
As researcher has to perform various work for given topic but due to lack of time they cannot
provide accurate data and information. They need to complete it in given time period. Thus, it
will be essential for researcher to get sufficient to reach to proper conclusion.
Scope of Study
The scope of research will be wide for organisations and learners for taking decisions.
This report will be based on globalisation which has various scope for achievement of goals and
objectives. It will provide helps in future time period if same type of research is conducted. This
provide help in better understanding of the globalization concept and its contribution in deriving
business success.
LITERATURE REVIEW
The role of globalisation in business expansion
According to the perception of Wright, (2016), Globalisation is essential for an
organization if they want to expand their business and earn more profit ratio. This will also
impact on production process, resources, technology, economy, customer base and so on of a
company. Along with this, it is related to enhancement in customer base, growth of technology,
information transaction and economy of country. Through this, company also be able to increase
its area of business operations by target more and more customer. Moreover there are various
factors which shows how globalisation impact on business expansion, some major of them are
explain below:-

 Competitors: Through globalisation, a company will be able to increase its competition
which shows their competitive advancement. This competition can be based or depend
upon cost of products and services, target market, technology, production process and so
on. Through globalization company will be able to adopt new and innovative technology
which leads it to increment in competitive advancement.
 Exchange of technology: It is one of the essential factor which attract customers most
and help a company in conducting their work in more proper way. Through globalisation
company also able to exchange technology from different different places that help them
in producing more effective quality products. Through which company able to attract
more and more customers.
 Target more customers: Through globalisation company able to attract more and more
customers form different different location. This is so because by the help of
globalization, an organisation able to target more potential market peoples and they also
have opportunities to encourage them to become their customers. For this, company
adopt various techniques such as producing attractive products and services, offer
discounts and many more.
As per view of Mike Myatt (2016), globalisation plays an effective role in development
of economy of country. It is impacting business and its operations and activities in both positive
and negative way. Globalisation has advancement in development of emerging market, free trade
agreements, creation of technology, improvement in communication, emerging international
business, stabilising global currency market and others. The different role of globalisation in
expansion of business are as follows:
 Rising Economies: With rise in globalisation, many countries has grown their economy
from past decade. China has grown their annual rate from 8% to 9% and similarly, India
has also grown with 7%. This can help companies to expand their business in different
parts of world. It can help them to grow their market share and earn maximum profits
(T H E I M P A C T O F G L O B A L I Z A T I O N O N B U S I N E S S , 2 0 1 6 ).
 Commercial Demand: With increase in globalisation, commercial demand increase in
effective and efficient manner. This leads Rowlinson Knitwear to hire more number of
employees which creates opportunity in market for their people. The individual has
accepted western style which need to produce accordingly.

 Infrastructure Development: The development of infrastructure took place because of
change in need and demand of people which occurs due to globalisation. If economic
process took place then there is easy flow of business among two countries because of
infrastructure development in nation.
The key factors of globalisation that leads success in Rowlinson knitwear
As per the perception of Robinson, (2014), globalization help a company in expanding its
business in effective way so that they can earn more and more profit. Through globalization,
company will be able to attract more and more customers and earn high profit ratio. There are
various factors which help them in expansion of business. Some of the major factors are explain
below:-
 Technology changes: Through globalization, company will be able to get option where it
can adopt new as well as innovative technology which help in conducting their business
operations and function in effective way. Along with this, it will also help a business in
adopting innovative technology for promotional activities which help them in attracting
more and more customers by developing brand image in the mind of customers. That
leads to enhancement in profitability ratio and market shares.
 People mobility: When an organization adopt globalisation, it will be able to conduct
mobility of peoples from one place to another which help them in gaining more skilled as
well as knowledgable employees. Along with this, company also able to provide effective
and proper training and development session to their staffs so that they can conduct their
work in effective way. They also able to hire or recruit skilled, experienced and
knowledgable peoples from different location who will conduct work in best way with
effective productivity. As people move from one to another place which help them to
enhance their skills and knowledge for better performance. This help them to survive in
any competitive market for better outcomes.
 Free trading: Through globalisation, a company able to conduct its trading activities in
more effective and appropriate manner at international level. By which, firms will be able
to increase their profitability ratio, customers base and market shares. Along with this,
through globalisation company get the opportunities to adopt new as well as innovative
technology which help in their production process and attracting customers.

According to opinion of Gillie O. Wenceslao (2018), there are different factors which
helps in success of respective organisation that should be applied and adopted by business. They
are as following:
 Culture: Rowlinson Knitwear should learn more history and information about market.
In order to achieve results, the local business need to set their mind for global expansion
in order to fulfils need and requirement of consumers. This culture can help Rowlinson
Knitwear to monopolize local users and develop global existence. The culture of each and
every place is different which can impact every business and their globalisation market.
 Language and Communications: It is the most important factors of globalisation which
can bring success to business. The employees working in Rowlinson Knitwear should be
able to communicate effectively with other people who knows different language. This
can assist them in connecting and collaborating with various people (3 Important Factors
in Globalization, 2018). It also helps in avoiding misunderstanding if language is known
properly. Along with Rowlinson Knitwear should use technology in their products and
services for influencing business globally and communicating it in better manner.
 Competitive and Innovative: If Rowlinson Knitwear follow innovation in their goods
and services then they can easily sustain and survive in market. This can help them to win
from competition. In today's scenario, due to rise in competitions, international business
has to face various challenges. The working force should have proper skills and
knowledge, capabilities for effective outcomes.
The impact of globalisation on operational activities of Rowlinson knitwear
As per view of Sarti, (2016), globalisation help Rowlinson Knitwear and its activities to
develop business and increase market share. Globalisation is step taken by business to
interconnect people and business across world. Due to globalisation, Rowlinson Knitwear have
various positive impact on their operation activities. Globalisation can help operations activities
by getting better technology, resources and can get economies of scale.
 Use of technology in manufacturing practices: Technology is growing with speed,
which helps in functioning of business. Rowlinson Knitwear is majorly depends on
technology for manufacture of its products. Globalisation of operation activities can help
business in using new and high technology machines or equipments. There are some parts
of world where high and innovative technology is used. Company can take advantage of