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Importance of Sustainable Tourism on Hospitality Industry - Inter Continental Hotels Group

   

Added on  2020-12-18

21 Pages4143 Words450 Views
RESEARCHPROJECT

Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION ...................................................................................................1Over view of the Research..........................................................................................................1Background of the Research ......................................................................................................1Purpose of the Research .............................................................................................................2Research Aim ............................................................................................................................2Research Objectives ...................................................................................................................2Research Questions ....................................................................................................................2Time Scale ..................................................................................................................................3CHAPTER 2: LITERATURE REVIEW ........................................................................................3The concept of sustainable tourism and its effectiveness on the operations of Inter ContinentalHotels Group. .............................................................................................................................3The Influence of sustainable tourism on hospitality sector.........................................................4The Importance of sustainable tourism upon organizational growth and development. ...........4CHAPTER 3: RESEARCH METHODOLOGY ............................................................................5Type of Investigation .................................................................................................................5Research Design .........................................................................................................................5Data Collection Techniques .......................................................................................................5Data Sampling ............................................................................................................................6Data Analysis Tools ...................................................................................................................6CHAPTER 4: DATA FINDINGS, ANALYSIS AND DISCUSSION ..........................................6CHAPTER 5: CONCLUSION, RECOMMENDATION AND ANTICIPATED LIMITATION ........................................................................................................................................................16Conclusion ................................................................................................................................16Recommendation.......................................................................................................................16Scope of future research ..........................................................................................................16REFERENCES .............................................................................................................................17APPENDIX....................................................................................................................................18

TITLE: “To analyse the importance of sustainable tourism on lasting growth of hospitalityindustry”. A case study Inter Continental Hotels Group plc.CHAPTER 1: INTRODUCTION Over view of the ResearchSustainable tourism is considered as the most essential element which plays vast role ingrowth and development of firm at market area. Sustainability is the major focused area of anybusiness organisation as firms are work for satisfying the needs and wants of people at marketarea through offering variety of products and services. In the modern era people are very muchconscious about their heath and safety or wants best to best services for their treatment in respectto making appropriate improvement in their health and services (Albrecht, 2017). It is the priorresponsibility of an organisation to ensure their customers about the safety and security as toattaining long term growth and success. Tourism is consist to be the vast concept which playseffective role in growth and development of hospitality industry. In the present research workInter Continental Hotels Group is a selected organisation. It is a British Multinational hospitalitycompany, which is headquartered is in Denham, Buckinghamshire. The company is widelyconcern on providing high quality products and services to their significant customers in respectto attaining lasting growth at market area. As a large service industry IHG is focused on gainingattention of more and more customers through offering them variety of products and services asper their choice. Background of the Research Tourism is considered as the most essential element which plays effective role indeveloping the economic growth of firm at market area. Hospitality is a vast concept and in thisorganisations are widely concern about the heath safety and security of people. The majorresponsibility of services industry is to ensure their customers and clients about the safety andsecurity of people so that customers can sustain for the long run of business operations(Armenski, Dwyer and Pavluković, 2018).Inter Continental Hotels Group plc. Is a large hotelindustry which is informally known as Inter Continental Hotel. It is a famous Britishmultinational Hospital firm, which is headquartered is in Denham, Buckinghamshire. Thecompany has a wide portfolio of unique and attractive brands such as Candlewod suites, Crowne1

Plaza, Holiday Inn, Even Hotel, Kimpton Hotels and Resorts and Stay-bridge etc. the majorpurpose of firm is to providing effective services and products to their potential customers inrespect to reaching at higher growth and success at market place. Purpose of the Research The research into consideration is based on the importance of sustainable Tourism onlasting growth of hospitality industry. In the hospitality sector sustainability is necessary as toattaining long term growth and profit. The major purpose of conducting a research is toovercome with the previous work and provide a valid discussion on a specified area of study.sustainability of tourism is very much beneficial for growth as this create value in regulardevelopment of firm and also provide opportunities to the people. Hospitality is a wide term an itpalsy vast role in growth and development of economy (Cvelbar, Grün and Dolnicar, 2017).This research work provides an appropriate information about the specified area of study andhelps the researcher in overcome with the research issue.Research Aim “To analyse the importance of sustainable tourism on lasting growth of hospitalityindustry”. a case study Inter Continental Hotels Group. Research Objectives To identify the concept of sustainable tourism and its effectiveness on the operations ofInter Continental Hotels Group. To determine the Influence of sustainable tourism on hospitality sector. To ascertain the Importance of sustainable tourism upon organizational growth anddevelopment. Research Questions What is the concept of sustainable tourism and its effectiveness on the operations of InterContinental Hotels Group? What are the Influence of sustainable tourism on hospitality sector? What are the Importance of sustainable tourism upon organizational growth anddevelopment? 2

Time Scale This consist to be the most essential part of research work as it is the prior responsibilityof researcher to create an effective time scale in respect to implementing all research activities inappropriate way. Time frame helps the investigator in reducing the extra time and cost ofresearch through implementing the right activity as per its priority. Gantt chart is considered as agraphical representation of a specified area of study as in this a particular time is fixed forconducting an individual operations which create value in resolving the issue of research andcompletion of the work on proper time (Espiner, Orchiston and Higham, 2017). Alongside thisis also helpful in providing a way to the investigator to conduct all operations in well plannedand systematic manner. One of the profitable contraption that is used by expert foraccomplishing their association destinations or focuses in a described time span Subsequently, itis fathomed that making game plan or sketching out strategy is sensible for examiner since iturges diverse people to help towards alternative heading. CHAPTER 2: LITERATURE REVIEW This also consist as the most effective part of research investigation which helps inconducting an in-depth research as to reaching at final outcome and resolving the issue inappropriate way (Vanhove, 2017). This section provides a theoretical framework which iseffective in analysing the research issue in effective manner by determining the opinion ofvarious authors and writers. In this part data and information is gathered through secondarysources such as books, journals, past records, previous research work, newspaper etc. The concept of sustainable tourism and its effectiveness on the operations of Inter ContinentalHotels Group. As per the opinion of Gössling, 2017, Sustainable Tourism is consist to be the mostessential concept of visiting a place as a visitor and trying to create a positive influence on thesociety, environment and economy. As a large hotel industry IHG is concern on gaining attentionof customers towards the firm through offering them variety of products and services at marketarea. The number of tourist is effective for developing the operations of firm at market area.Tourism can include fundamental transportation to the general location, accommodation, localtransportation, entertainment, recreation, nourishment and shopping. Tourism is the majorbeneficial sector which create value in developing the economic condition of a country. The3

hotel industry is focused on providing various beneficial products and services to theirsignificant buyers as to retain them for long of business operations. The major purpose oforganisations is to enhancing the operations and function in respect to developing the economiccondition of a firm. The Influence of sustainable tourism on hospitality sector.As per the views expressed by Jones, 2017Sustainable tourism have impacted onpositively and negatively on hospitality sector. On the other hand, it has also been located that itis mandatory for business organisations that are dealing in hospitality sector to keep on analysingthe needs of clients so that benefits can be gained right on time. On the other hand, to keep ondeveloping products and services it is required for them to analyse the market and for this, it hasbeen located that benefits can be gained then only if firm stays at marketplace for a longerinstance. Along with this, to incorporate this it is essential for organisation to maintain a suitablebalance between the three dimensions of tourism development: the environmental, the economic,and the socio-cultural (Snyman, 2017). This balancing act aims to guarantee the long-termsustainability of tourism. Sustainability is about more than just looking after the naturalenvironment. The Importance of sustainable tourism upon organizational growth and development.As per the views expressed by Tracy Stottler, 2018, Hotels have turned their concern tothe effectiveness of sustainability in the sector of hospitality as it has significant relation withhotel industry and development. Sustainability is considered as the most essential issue which issignificantly faced by the world. Sustainability of tourism is consist as the most essential sourcewhich is beneficial for the growth of hotel industry. The success and development of the hotelindustry is based on the increasing number of visitors as the attraction of tourism are beneficialfor growth and success of firm (Ghosh and Siddique, 2017). There are various importance ofsustainable tourism on the growth of firm in which some are associated as below: Cost Saving: This consist to be the most essential factor as it is the major responsibility of hotelindustry to have an appropriate among of capital and fund in respect ton conducting all businessoperations in effective manner. As a large business enterprises it is essential for IHG to maintainproper flow of money as to smooth implementation of organisational functions. 4

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